Tag Archives: surveys

The Usefulness of Market Research Surveys

Companies in Singapore would agree that this is just the right place for a profitable investment. Indeed, Singapore would be one of the top places in the list. And there is a very good reason for that. This small nation is a virtual powerhouse in the field of economic performance. It has some of the most progressive industries there, practically dotting the map. It also has a very enthusiastic customer base of people who are more than willing to spend for products and services produced and sold there. This creates an environment conducive for conducting market research surveys. Phone surveys are a useful tool that a firm can use in order to understand the market they are in. High quality business leads are a major asset that a business can use in order to improve their performance, as well as increase their profitability.

For a business to be profitable in a country such as Singapore, they would certainly need the help of accurate phone surveys. This is a very important means for the firm to further improve their business potentials, since telephone surveys can provide a means for the firm to further understand the markets they are in. If one is to think about it, Singapore is virtually a melting pot of different cultures, languages, and business. This can be troublesome for firms seeking to solve their problems quickly. To solve this, many firms are now hiring the services of lead generation firms with good market profiling background. It’s a great means to improve the quality of business leads that a company seeks to gather for themselves. This is imperative for firms since business leads are the fuel that can keep the business engine going.

Lead generation firms, especially those employing modern telemarketing techniques, have been a reliable means for Singaporean firms improve their system and deliver an even more superior service for their own customers. Good market surveys provide a veritable goldmine of information that a company can use for their planning stages. At the same time, using such market research surveys gives quick feedback from their customer base. This helps the client firm to figure out what is needed to improve, as well as pointing out other customer that may need additional services. Business leads produced this way are also useful for identifying other companies that the client firm can enter into a business venture with.

Companies that seek to hire the services of lead generation firms, particularly those that specialize in telephone surveys would stand to benefit from using such a service. Of course, the issue here would be which company would work well with the firm. There are plenty companies offering phone surveys to their clients, but there are only a few of those that can actually work. It would be best if the client firm could spend some time searching around for the ideal company to work with. After all, this is an important investment, so it makes sense to look for the one that can bring profits for the firm.

Mobile Surveys

Mobile surveys are a new and innovative way to connect with consumers. They are here to stay just like cell phones. They provide instant feedback to questions and the best part is that you can reach the respondent anywhere, anytime. And compared to internet surveys , they are faster and are proving to be a lucrative business.

Online survey companies have launched their own questionnaires, with some even offering a free trial period. One such company is Internexium Mobile Survey Solutions. The company provides advanced mobile surveys, internet surveys and sms surveys. They provide customized solutions targeting the market as their customers demand, providing solutions for both Advanced Browser B ased Mobile Survey as well as SMS Text Based Mobile Surveys. Both their products are supported by easy-to-use survey tools and are connected to over 700 service providers worldwide for quicker connectivity.

Also, these surveys are designed for mobiles, web and e-mail assuring faster answer rate. Mobile surveys provide fast and easy solutions for market researchers, connecting with consumers instantly on the go. They can be used in multiple ways like – mystery shopping, knowledge test, employee satisfaction, market analysis etc.

Besides using the mobile surveys, Internexium Mobile Survey Solutions gives the option of internet surveys too. If a customer decides to publish the survey on his website, the company provides a link too. Apart from this, the survey can also be distributed by e-mail. Similarly, for online publishing, a link is provided which can be pasted on the e-mails and then mailed.

For this, the company’s website has a sample survey for customers. Internexium Mobile Survey Solutions offers a free trial for 14 days in which the customer can create and distribute advanced mobile surveys. For the services they are offering, the prices are incredibly reasonable and simple î º a flat yearly license fee and a transaction fee, which depends on the product and the country.

The fees are for setting up of browser based surveys or internet surveys and sms or mobile survey with Mobile based surveys created, respondents, e-mail distributed surveys and online surveys. So with everything taken care of, all the customer has to do is sign up and gear up for the results.

Business Market Research Surveys Prove Highly Advantageous

Doing surveys includes pulling out important information. This is usually related to business, markets, competitors, scope of growth, methods of increasing revenue etc. Surveys help understand these factors better, more importantly are crucial in comparisons. Any comparison pertaining to any of these factors can be accurate if a proper survey has been conducted by the right professionals with the right skill and pedigree.

These marketing research reports, or business market research surveys, as they are more popularly known as, are a nicely compiled set of data that help take the procedure further. Given below are some comprehensive benefits.

• Communication eases with Current and Potential Customers: Marketing research reports help in formulating effective marketing campaigns. The campaigns remain highly targeted, eventually bringing in quality feedback from people.

• They help identify available opportunities in markets: This is the best thing about business market research surveys. Places where businesses can be set up, expanded and grown exponentially are identified through surveys. The data in them makes everything pretty clear, for business promoters to identify and use. They help see whether locals offer prospects for growth or not.

• Risk is brought down to a Bare Minimum: There always lay multiple risks in business. Business market research surveys help bring them down. Potential business opportunities are dug through them. The number of direct competitors, their products and services and everything else is found out through these. The kind of sales a business can make too can be calculated.

• Track Progress, Set Benchmarks: Business market research surveys help chalk out benchmarks for various products. One gets to chart progress between research intervals. Also understood, are the demographics associated with the service. Progress can constantly be tracked.

• They help evaluate success: Any promoter gets the chance to analyze whether the business goals are being achieved or not. The beauty of business market research surveys lies in their aid in finding out how a product fares in an area and what chances are of it being bought extensively. This lays down the foundation for coming times and helps plan better.

These marketing research reports are prepared by individuals with great skill. They use the latest tools for research to find necessary data, compile them nicely into reports, have the data verified by their quality teams and dispatch to clients.

Business market research surveys contain details about everything that possibly ought to be studied and explored in the markets. Prices, commodities, buyers, potential buyers, competitor products, scope of growth etc. and all other factors that require comprehensive study.

There probably is nothing else left to be covered. A survey in itself means comprehensive information compilation. Every nook and corner is covered in a survey performed on a business or on a market. Every detail is described, every possible comparison made, every existing threat explained and every available opportunity elucidated.

A survey could not be better. With it in hand, any business promoter can always look forward to business growth with a lot of optimism. He will not be disappointed.