According to our research report, “Cosmetics and Toiletries Market in China”, China represents one of the most dynamic and untapped cosmetics and toiletries markets in the world. The economy transformation and expansion phase has proved to be highly beneficial for the market during the last decade. Although the market has been registering impressive growth rates, the country still possesses immense growth potential. Owing to the extremely low-penetration level and vast consumer base, cosmetics and toiletries market in China will surge at a CAGR of over 12% during 2011-2014.

As per our analysis, skincare dominates the overall cosmetics and toiletries market in China. During 2010, the segment acquired lion’s share and showed further signs of growth, especially in the men’s skin care segment. Other segments, such as hair care, color cosmetics, fragrances, etc also experienced a double-digit growth during the past few years. Besides, cosmetics imports and exports in the country have also increased tremendously during the last year.

Further, market dynamics in this industry are fast changing with regular launches of new and improved products by both domestic and international players, who are trying to woo customers in this very competitive battle for market share.

The report also analyzes factors critical to the success of the cosmetics and toiletries industry in China. It not only discusses the market structure, current & past market performance of the cosmetics sector in China, but also sheds light on Chinese consumer behavior, emerging market opportunities, and key challenges. Forecasts for all the market segments, such as skin care, hair care, color cosmetics, and fragrance have also been included in the report to provide a better understanding of the cosmetics and toiletries industry in the country.

“Cosmetics and Toiletries Market in China”, also entails consumer behavior analysis, which will further facilitate client’s understanding of the purchasing power, demographic profile, and product preferences. In addition, special emphasis is also given on the understanding of government role, challenges, and opportunities areas in the industry. Due consideration is given on competitive landscape to enable clients understand the market structure and growth potential in the coming years.