Business Marketing

Marketing business has evolved to indicate the marketing of any product or service to an organization that is dedicated to the production of goods and services for others, regardless of ownership.

Nature of Marketing Company:
The problems faced by business sellers are significantly different from those faced by sellers of consumer products or services. The basics, of course, are similar. That is, all traders have to do with the selection of target markets, with a segmentation in these markets, and decisions about products, promotion, price and distribution. The nature of the purchase of the organization, characterized by multiple influences, professional buyers and long-term relationships is very different from consumer buying. Since purchasing organizations to achieve organizational purposes, the emphasis is on functionality. As a result, most of the goods and services produced to meet the needs of organizations to find markets in many countries. Selection of markets, the critical decision, is the horizontal dimension of consumer goods over a vertical dimension.

Business Marketing Strategy:
At the heart of the business of marketing is the formulation of the strategy, a strategy that takes into account the nature of demand for the product or service in particular, the industry in which the company competes and the events and trends in the wider external environment . Marketing strategy, however, is not conceived in an organizational vacuum. Its purpose is to help the company to achieve its objectives. Keep in mind the capabilities and aspirations of the company and must work closely and in harmony with other functional strategies.

Products & Services:
business strategy of marketing is also influenced by the characteristics of the product or service itself, regardless of the target market. A number of classification schemes have been developed to better identify the nature of these goods and services as a basis for better understanding of the nature of the buying process for them and therefore the development of marketing strategy. Most classification systems are:

1. Raw materials
2. Manufactured materials
3. Components
4. Services

Marketing Strategy and Planning:
There is only one valid definition of business purpose: to create a customer. The markets are run by people not created by God, nature or economic forces. They want a company meets may have been felt by the customers before they were given the means to satisfy it – but still a potential want until the action of entrepreneurs become effective demand.

The marketing concept holds that the purpose of a company is or should be – to meet the desires and needs of their customers better than its competitors and make a profit. This requires the collective efforts of all participants in the organization. Guiding these collective efforts is the role of business strategy. The marketing strategy can guide the development of business strategy, but also support and work in harmony with other functional strategies.

In general, business strategies sets the objectives of business, indicate the extent of the company, in terms of products and markets, and identify key technologies and the source of competitive advantage. The components of business strategy tend to be functional strategies. These include a marketing strategy that addresses the target market and the actions needed to reach them effectively, a manufacturing strategy, which seeks to make or buy decisions, plant size and manufacturing processes, a strategy research and development or engineering, which deals with issues such as basic or applied research and technology fields, a financial strategy, which addresses methods of financing, financial conditions, credit risk, or working capital, the size and nature of work force, and people management systems.

Depending on the nature of business, business strategy may include other dimensions as well. Marketing strategy, however, lies in the heart of business strategy. More than any other, has to do with the external environment and therefore seeks to provide guidance with respect to the markets to be served, and products for production, fundamental business decisions. These business decisions can only be done in the context of corporate resources and skills and collective capabilities. Marketing strategy, therefore, should be as concerned with the capabilities of the company as it is with customers, competitors and other external environment.