Category Archives: Market Analysis

Market Analysis

3 Marketing Basics that will propel your automotive dealership to the top of the list

Leave a comment

If you own a car dealership regardless of whether it sells used or new vehicles you no doubt have a long list of responsibilities in front of you that you must deal with each day. Most of your time is probably spent making decisions in one of the following three categories, inventory, operations, and staffing. While each of these categories is important, you also must be prepared to deal with one more category that is often neglected since it does not immediately impact your businesses ability to run: marketing.

Just because marketing is not something that will impair your ability to open the dealerships door does not mean that it is something you can avoid. In fact, marketing may be the only key factor that will keep your business doors open long term since the effectiveness of your marketing campaign will determine how many customers you are able to attract and how many you will be able to retain. In fact, your marketing can be the difference between a dealership that rises to the top and one that fails. This is why it is important to know three main marketing basics that you can utilize when it comes to your dealership: analysis, planning, and tactics.

First off you need to make sure that you take full advantage of a complete knowledge of the three C’s of market analysis: customers, competitors, and company. When it comes to customers if you hope to keep them you have to pay attention to your current customers so that you can predict what future customers will want. You also need to look at competitors and how they attract customers, what works and what does not work can help you form a guideline off of which to test your future marketing ideas before you employ them.

Second, you need to be willing to devise a plan that clearly targets your customer base. In order to do this you need to devise a plan that is centered on your target demographic and sit down to brainstorm what you want from your marketing campaign before it gets started. When you have a clear view of what you want from your marketing plan you will be able to sit down and form a campaign that will bring new and old customers into your dealership on a regular basis.

Third, but not least, you need to focus on the tactics that you can choose to use to reach your goals and complete your plan. In order to do this you will need to look over your inventory and their current prices along with any promotions that you have running to accurately judge what you may be able to do in the future. By looking at how you can change your current marketing campaigns you can formulate your tactics so that your marketing campaign is effective at keeping your business ratios high.

Market Analysis

MARKETING DEFINED

Leave a comment

Marketing refers to product and services promotion, moreover, analyzing and getting feedback from the consumers to develop the product or services according to the consumer’s needs. According to Macmillan Encyclopedia (2003) marketing is a process to develop the product or services according to the consumer needs. It involves getting information from valued consumers, analyze and take appropriate actions to make a product according to the consumer needs. And according to the marketing definition inCollins Dictionary of Business (2006), it strongly emphasize on the market research and getting the true reflection of consumer demands in the product and promoting it accordingly to achieve organization’s objectives.

Business promotion and brand marketing is recognized as backbone of a progressive business. Marketing starts from market analysis and ends with the finished good and its promotion. Marketing process always depends on the market research and consumer’s behavior which will ultimately provide the best formula to formulate a product or services. Therefore, the most critical business process is to develop marketing scheme as well as the marketing team. Moreover, organize resources to perfectly peruse the consumer’s needs with the consideration and appropriation of cultural differences in the society and consumer’s diverse behavior. However, marketing scheme and marketing team both are supposed to be well equipped with basic analytical and promotional elements to streamline the marketing tasks and to lineup the workforce to contribute its best to achieve the best results towards the progress of an organization. Therefore, business progress mostly depends on marketing scheme, marketing analysis and a product which clearly reflect the consumer needs.

Credits:

The article is prepared by Troubletuning for understanding of marketing defination.

Market Analysis

Africa Telecom Market Report 2008-2009

Leave a comment

Africa grows fast in population, currently 900 million plus. The growth rate of African economy was 5.7% in 2008, and the figure may drop to 3.2% in 2009 since global economic slowdown.

As one of regions where telecom industry develops the most rapidly, mobile communication in Africa is progressing exceedingly fast. At present, there are approximately 390 million cell phone subscribers, but with less than 45% penetration rate. Thereby, it still has great potential for further development.

Mobile prepay users take the majority of Africa’s subscribers, a single subscriber may have several cards; so, the real penetration rate is less than that aforementioned.

Economic improvement and open-up of telecom industry drive the rapid growth of Africa telecom industry.

Table Of Contents :

1. Overview of Africa Telecom Industry
1.1 Industry Scale and Growth
1.1.1 Fixed Telephone Market
1.1.2 Mobile Communication Market
1.2 Market Patterns
1.2.1 Fixed Telephone Market
1.2.2 Mobile Communication Market
1.3 Internet Market
1.4 Business Competition Patterns

2. Algeria
2.1 Status Quo & Trend of Telecom Industry
2.2 Key Operators
2.2.1 Orascom Telecom Algeria (Djezzy)
2.2.2 Algeria Telecom
2.2.3 Wataniya Telecom Algérie

3. Egypt
3.1 Status Quo of Telecom Industry
3.2 Key Operators
3.2.1 Telecom Eygpt
3.2.2 ECMS (Mobinil)
3.2.3 Vodafone Egypt

4. Morocco
4.1 Status Quo of Telecom Industry
4.2 Key Operators
4.2.1 Maroc Telecom
4.2.2 Meditel (Méditelecom, Méditel for short)
4.3.3 Wana

5. Libya
5.1 Status Quo of Telecom Industry
5.2 Key Operators

6. Tunisia
6.1 Development of Telecom Industry
6.2 Key Operators
6.2.1 TUNTEL
6.2.2 TUNISIANA

7. Cameroon
7.1 Status Quo of Telecom Industry
7.2 Key Operators
7.2.1 CAMTEL
7.3.2 MTN Cameroon
7.3.3 Orange Cameroon

8. Congo, Dem. Rep
8.1 Status Quo of Telecom Industry
8.2 Key Operators
8.2.1 Zain Congo
8.2.2 Vodacom Congo

9. Uganda
9.1 Status Quo of Telecom Industry
9.2 Key Operators
9.2.1 UTL
9.2.2 MTN Uganda
9.2.3 Zain Uganda

10. Ethiopia
10.1 Status Quo of Telecom Industry
10.2 Key Operators

11. Nigeria
11.1 Status Quo of Telecom Industry
11.1.1 Fixed-line Communication
11.2.2 Mobile Communication
11.2.3 Internet
11.3 Key Operators
11.3.1 MTN Nigeria
11.3.2 VMobile
11.3.3 NITEL
11.3.4 Globacom

12. Kenya
12.1 Development of Telecom Industry
12.1.1 Latest Developments of Communication Business
12.1.2 Fixed-line Communication
12.1.3 Mobile Communication
12.1.4 Internet
12.2 Key Operators
12.2.1 Telkom Kenya
12.2.2 Safaricom
12.3.3 Celtel Kenya

13. Ghana
13.1 Development of Telecom Industry
13.2 Key Operators
13.2.1 Ghana Telecomm
13.2.2 MTN Ghana (Scancom)
13.2.3 Zain Ghana(Celtel)

14. South Africa
14.1 Status Quo of Telecom Industry
14.1.1 Fixed-line Communication
14.1.2 Mobile Communication
14.1.3 Internet
14.2 Key Operators
14.2.1 Telkom
14.2.2 MTN
14.2.3 Vodacom
14.2.4 Cell-C

15. Zambia
15.1 Status Quo of Telecom Industry
15.2 Key Operators
15.2.1 Zamtel
15.2.2 Telecel Zambia(MTN(Zambia))
15.2.3 Celtel Zambia(Zain Zambia)

16. Madagascar
16.1 Status Quo of Telecom Industry
16.2 Key Operators
16.2.1 Telma
16.2.2 Orange Madagascar
16.2.3 ZAIN Madagascar

17. Tanzania
17.1 Status Quo of Telecom Industry
17.2 Key Operators
17.3.1 TTCL
17.3.2 Vodacom Tanzania Ltd
17.3.3 ZAIN Tanzania (Celtel Tanzania)

18. Trends of Africa Telecom Industry
18.1 Characteristics
18.1.1 Overall Backwardness
18.1.2 Unbalance Development by Region
18.1.3 Rapid Development
18.1.4 Mobile Communication Over Fixed-line Service
18.1.5 Mainstream Status of GSM
18.1.6 Huge Market Potential
18.1.7 Intense Competition
18.1.8 Reform in Telecom Industry
18.2 Entry Suggestions
18.3 Investment Opportunities
18.4 Development Trend

Selected Charts

“Growth of Fixed Telephone Subscribers in Africa, 1995-2007
Growth of Mobile Phone Subscribers in Africa, 2003-2008
Penetration Rate of Mobile Phone Subscribers in Key African Countries, 2008
Population Distribution in Africa
Distribution of Fixed Telephone Subscribers in Africa, Sep 2007
Fixed Line Penetration in Africa by region, Sep 2007
Number of Operators in Key African Markets, 2008
Top 10 Mobile Operators in Africa, 2008Q1
Internet Subscribers Distribution in Africa at the End of Jun 2007
Status Quo & Trend of Algeria Telecom Industry Development
Growth of Mobile Subscribers in Algeria, 2000-2007
Mobile Subscribers of Orascom Telecom Algeria (Djezzy), 2006-2008
Mobile Market Share of Orascom Telecom Algeria (Djezzy), 2008
MOU of Orascom Telecom Algeria (Djezzy), 2006-2008
ARPU of Orascom Telecom Algeria (Djezzy), 2006-2008
Revenue of Orascom Telecom Algeria (Djezzy), 2007-2008
Organization Structure of NTRA
Status Quo of Telecom Licenses in Egypt
Egypt Telecom Licenses
Fixed Phone Subscribers in Egypt, 2008
Mobile and Fixed Phone Subscribers in Egypt, 2007-2008
Broadband Subscribers in Egypt, 2008
Internet Subscriber and Penetration Rate in Egypt, 2007-2008
Internet Access by Type in Egypt, 2007-2008
Age Structure of Internet Subscribers in Egypt, 2007-2008
Mobile Phone Subscribers in Egypt, 2008
Public Phone Subscribers in Egypt, 2008
Phone Penetration Rate in Egypt, 2008
Phone Penetration Rate in Egypt, 2007-2008
Revenue and Expenditure of Key Telecom Operators in Egypt, 2007-2008
Mobile Communication Market Share in Egypt, 2008
Key Financial Data of Telecom Egypt, 2008
Profile of Mobinil
Mobile Subscribers of Mobinil, 2006-2008
MOU of Mobinil Mobile Subscribers, 2006-2008
ARPU of Mobinil Mobile Subscribers, 2006-2008
Revenue of Mobinil, 2007-2008
GSM Mobile Subscribers, 2007-2008
Growth of Mobile Subscribers in Morocco, 2000-Jun 2007
Growth of Fixed Phone and Cell Phone Subscribers of Maroc Telecom, 2007-2008
Classification of Mobile Phone Subscribers of Maroc Telecom, 2007-2008
Internet Subscribers of Maroc Telecom, 2007-2008
Equity Structure of Meditel
Growth of Fixed Phone Subscribers in Tunisia, 2000-2008
Growth of Mobile Phone Subscribers in Tunisia, 2000-2008
Mobile Market Share in Tunisia, 2008
Growth of Internet Subscribers in Tunisia, 2000-2008
Mobile Subscribers of TUNISIANA, 2006-2008
MOU of TUNISIANA Mobile Subscribers, 2006-2008
ARPU of TUNISIANA Mobile Subscribers, 2006-2008
Total Revenue of TUNISIANA, 2007-2008
Phone Market Share of Cameron, 2007-2008Q1
Growth of Mobile Subscribers in Cameron, 2000-2008
Classification of CAMTEL’s Fixed Phone Subscribers, 2007-2008
Growth of Mobile Subscribers of MTN Cameroon, Mar 2002-Jun 2007
Growth of Mobile Subscribers of MTN Cameroon, 2007-2008
Growth of Mobile Subscribers of Orange Cameroon, 2007-2008
Market Performance of Vodacom Congo, 2008
Uganda Telecom Developments, 2008
Uganda Call Volume, 2008
SMS Classified Volume in Uganda, 2008
Public Phone Quantity in Uganda, 2008
Internet Bandwidth in Uganda, 2008
Growth of Internet Subscribers in Uganda, 2000-2008
Growth of Mobile Subscribes of MTN Uganda, Mar 2002-2008
Internet Coverage of Zain Uganda
Organization Structure of Ethiopia ETA
Growth of Mobile Subscribers in Ethiopia, 2000-2007
Organization Structure of ETC
Fixed Phone Coverage in Nigeria, 2008
Growth of Fixed Phone Subscribers in Nigeria, 2000-2008
GSM Operators Statistics in Nigeria, Mar 2009
CDMA Operators Statistics in Nigeria, Mar 2009
Growth of Mobile Subscribers in Nigeria, 2000-2008
Market Share Proportion of the Four Operators
Mobile Subscribers and Penetration of MTN Nigeria, 2002-2008
ARPU Changes of MTN Nigeria, 2002-2007
Changes of Fixed Phone Subscribers by Business in Kenya, 2007-2008
Changes of Fixed Phone Subscribers in Kenya, 2000-2008
Fixed-line Subscribers and Penetration Rate in Kenya, 2000-2008
Fixed Phone Access by Type in Kenya, 2007-2008
Regional Distribution of Fixed-line Subscribers in Kenya
Urban and Rural Fixed-line Subscribers’ Proportion, 2008
Mobile Phone Subscribers and Penetration Rate in Kenya, 2007-2008
Growth of Mobile Phone Subscribers in Kenya, 2000-2008
Changes of Mobile Communication Traffic Volume in Kenya, Apr-Dec 2008
Changes of Mobile Phones Expenses in Kenya, 2007-2008
Changes of Mobile Network Coverage in Kenya, 2007-2008
Changes of Mobile Communication Revenue and Investment in Kenya, 2007-2008
Changes of Internet Subscribers in Kenya, 2007-2008
Changes of Internet Revenue & Investment in Kenya, 2007-2008
Changes of Subscribers of Key Mobile Operators in Kenya, 2003-2008
Equity Structure of Safaricom
Growth of Mobile Subscribers of Safaricom, 2005-2008
Growth of Fixed Phone Subscribers in Ghana, 2000-2008
Market Share of Fixed-Phone Operators in Ghana, 2008
Growth of Mobile Phone Subscribers in Ghana, 2000-2008
Internet Subscribers’ Proportion by Type in Ghana
Subscribers and ARPU Changes of MTN Ghana, 2006-2008
Growth of Fixed Phone Subscribers in South Africa, 1999-2007
Growth of Mobile Phone Subscribers in South Africa, 2000-2008
SIM Card Penetration in South Africa, 2006-2008
Market Share of Mobile Communication in Africa, 2008
Growth of Internet Subscribers in North Africa, 2001-2008
Market Share of Mobile Operators in South Africa, Dec 2008
Telkom’s Subscribers by Type, 2006-2008
Telkom’s Call Time by Type, 2006-2008
Internet infrastructure of Telkom, 2004-2008
Main Businesses and Financial Results of MTN, FY2008
MTN’s Subscribers Distribution by Region
APRU of MTN
Development Trend of Mobile Subscribers of MTN in Middle East and Africa
Main Businesses Structure of MTN
MTN’s Market Analysis by Region
Subscribers’ ARPU Changes of Vodacom SA
Mobile Operating Data of Vodacom, 2006-2008
Revenue Growth of Vodacom, FY2007-2009
Market Share of Zambia’s Mobile Operators, 2004-2007
Mobile Phone Development in Zambia, 2000-2008
Internet Subscribers Development in Zambia, 2001-2008
PSTN Subscribers Development in Zambia, 2001-2008
Netwrok Coverage of MTN(Zambia)Ltd
Subscribers Development of Zain Zambia, 2004-2008
Revenue Growth of Zain Zambia, 2004-2008
Net Profit Growth of Zain Zambia, 2004-2008
Phone Penetration in Madagascar, 2000-2007
Operation of ZAIN Madagascar, 2007-2008
Operator Numbers by Type in Tanzania
Voice Telecommunication Subscribers, 2000 – 2008
Mobile Phone Subscribers’ Proportion to Fixed Phone Subscribers in Tanzania
Voice Telecommunications Penetration (Teledensity)
Voice Telecommunications Penetration (Teledensity)
Subscribers per Operators
Mobile Phone Market Share in Tanzania, 2008
Equity Structure of TTCL
Operation of ZAIN Tanzania, 2008
Growth Trend of Mobile Subscribers in Africa, 2002-2012E
Mobile Subscribers and Penetration in Africa, 2002-2012E
Development Trend of 3G Subscribers in Africa, 2002-2012E”

To know more about this report, please visit:

Market Analysis

Communication In A Global Market

Leave a comment

At PS, many of our clients work within the marketing industry and a large percentage of the work we undertake is to provide a localised version of a marketing communication campaign into specific languages. Typically this involves taking pre-existing copy for (usually) a pre-existing product or service and adapting it to fit the language of the desired non-native market. This can often be a complex process and there are many examples of companies that have gone through the localisation process of their products and services only to realise (often too late) that what they have produced is not suitable or, even worse, insulting to their intended market.

This article examines the various approaches organisations may adopt when looking to expand from their domestic market and also looks at localisation strategies they can use to aid in the success of their international marketing efforts. The main themes will focus more on the written word and the actual process of translating a marketing communication message, and does not take into consideration other issues that will affect the localisation process, such as the technological issue that may be present when developing a marketing strategy in a non-domestic market.

At this point it is worth what motivates organisations when promoting and selling their products and services into non-native markets. Typically, marketing products in markets outside the domestic domain fall into 4 categories. In the first approach, companies undertake what can be referred to as infrequent foreign marketing. Here companies will use foreign markets as a means to eliminate surpluses which an over saturated domestic market is unable to absorb. Here marketing activities may be very short term and may only require a minimal amount of translation and localisation. Alternatively, companies may believe that there is enough of a sustainable foreign market on an ongoing basis and will adopt regular foreign marketing activities.  In this instance the domestic market is still the main focus, however, often by the use of middle men and agents, companies who use this approach are able to service both domestic and international markets simultaneously. The third approach is to focus on international marketing as part of a whole marketing strategy. Here international markets are seen as equally important as domestic markets. Companies will often perceive their markets to possess unique characteristics for which individual marketing strategies and characteristics will need to be adopted. The process involved in localisation and translation in this approach can be fairly complex, however, it will also allow for a closely targeted market, reaching segments that perhaps a more uniform approach may not reach.

The fourth approach is to view the world as a single market. Referred to as global marketing, this approach standardises its processes and activities to offer a common product or service through all the markets they serve.

It is worth considering which approach your organisation or, if you are working on behalf of someone else, your client is adopting. These different approaches will affect the overall process of how you implement your marketing strategy and will also involve varying amounts of resources. Although advances in technology have made the deployment of a targeted message more cost effective, individual translation will need to be processed by a human and therefore marketers and business managers will need to consider the potential ROI (return on investment)  that an approach such international marketing will generate versus the resources needed to process this strategy.

Fundamental to the successful launch of a marketing campaign into a non-domestic market is a good understanding of the nature of that market. If, for example, your objective is to launch a specific product or brand into a new market, analysis should be undertaken into the suitability of the existing brand’s identity (e.g., colour, shape, text) in the existing market.  What works well from a branding perspective in one market may be disastrous in another, and there are many examples of companies who have launched an international campaign based around a specific domestic campaign only to discover that the brand that is at the heart of the message carries an unsavoury name or connotation. At the very least we suggest a brand name analysis should be undertaken prior to launching a brand into a new market.

It’s also worth noting the other cultural convention of your proposed target market. Colour, for example, can play a key role in a company’s identity but this identity may have many different connotations depending on the target market. It is also crucial to understand how your market responds to messages. Some markets may respond very positively to a less formal approach when delivering a message, whereas more conservative markets may see this approach as sloppy or unprofessional.

A common approach in copy writing is to use analogies in an attempt to make the reader draw similarities with the product or service under discussion and an existing, perhaps well known product or service. Often these analogies will be based on an understanding of an entity that is known to the reader in the existing market, but may be unknown or alien in the new proposed target market. Examples are comparing physical size of somewhere to a geographically known location in the domestic e.g., “an area the size of Birmingham” etc.

Because of the subjective nature of translation, whenever undertaking any translation assignment it is vital to use a translator who is not only an expert linguist but also an expert in their respective field. Using a technical translator to localise a marketing brochure selling financial services just will not do. Translation of marketing material goes beyond the literal and involves the ability to interpret the essence of the message. Translators who are used to translate branding and corporate identity need to distil the message, taking the key elements and present it in a language that the target market will respond to. In this instance, using mother tongue translators based in the country of origin is vital.

In summary then we suggest that, as a minimum, prior to launching a marketing message into a unknown market, initial research is undertaken into the feasibility of using the core message (be it the brand or what ver is at the heart of the communication) within the market. It is likely that business leaders and managers will have already determined that there is a need for a particular product or service in a specific market and that their product or service can successfully fill that need. It is then the job of the marketer to communicate this product or service to the desired new market. 

 

Market Analysis

Two Reasons Why Automation Is The Wave Of The Future For Stock Market Trading

Leave a comment

All throughout the close of the 20th century, human civilization was promised a veritable wonderland of technological innovations and advancements that would completely revolutionize the way in which we lived, worked, loved and even dreamed. From jet packs and flying cars to robots and condos on the moon, human kind expected the 21st century to be a completely New World Order. Of course, now that we are collectively entering into the second decade of the 21st century, we are beginning to realize just how far off of the mark the predictors and experts really were.

Instead of flying cars and jet packs, we now have super-slim computers and a first class World Wide Web. And though the latter two are no slouches, they are not really what one would consider as “grandiose.”

But there is one innovation that is making some serious noise, and is poised to completely change the way that investors make money. In fact, with this new innovation, stock market crashes may become a thing of the past. The innovation is an automated trend trading system that can nearly perfect the way in which investors deal with the markets, and eliminate a large share of the risk inherent with stock market trading.

Here are two ways in which automated trading systems far surpass traditional trading systems.

They Eliminate Human Biases

One of the biggest things that automated systems have going for it is the fact that they completely eliminate the biases and prejudices that come with human stock brokering and fund management. Say a particular trading broker once got burned on soy bean futures. Twenty years later, he or she now completely dismisses the market of soy bean futures and does not factor them into the market analysis. An automated system harbors no such bias, and is able to make full use of the advantages of all types of investments. Truly, nothing is off of the table with an automated trend trading system.

They Mitigate Human “Emotional” Error

Automated systems can also mitigate human error, because they have a set pattern recognition algorithm that is responsible for analysis, and every move that it suggests is based upon preconceived patterns. With human analysis, this is not true. A human stock broker faces the problem of being caught in a particular situation that he or she could not predict, and overreacting in one way or another.