Marketing refers to product and services promotion, moreover, analyzing and getting feedback from the consumers to develop the product or services according to the consumer’s needs. According to Macmillan Encyclopedia (2003) marketing is a process to develop the product or services according to the consumer needs. It involves getting information from valued consumers, analyze and take appropriate actions to make a product according to the consumer needs. And according to the marketing definition inCollins Dictionary of Business (2006), it strongly emphasize on the market research and getting the true reflection of consumer demands in the product and promoting it accordingly to achieve organization’s objectives.

Business promotion and brand marketing is recognized as backbone of a progressive business. Marketing starts from market analysis and ends with the finished good and its promotion. Marketing process always depends on the market research and consumer’s behavior which will ultimately provide the best formula to formulate a product or services. Therefore, the most critical business process is to develop marketing scheme as well as the marketing team. Moreover, organize resources to perfectly peruse the consumer’s needs with the consideration and appropriation of cultural differences in the society and consumer’s diverse behavior. However, marketing scheme and marketing team both are supposed to be well equipped with basic analytical and promotional elements to streamline the marketing tasks and to lineup the workforce to contribute its best to achieve the best results towards the progress of an organization. Therefore, business progress mostly depends on marketing scheme, marketing analysis and a product which clearly reflect the consumer needs.

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The article is prepared by Troubletuning for understanding of marketing defination.