No matter what specific product anyone speaks of, one rule of thumb must be adhered to almost impetuously. Every product must be tested prior to distribution; otherwise, a minefield of angry consumers may have to be traversed. With that in mind, what kind of testing is there and which is the best testing for your specific product in question. Product testing falls into two general categories: consumer testing and technician testing. Both have their pros and cons, but if only one will be utilized, than you should ensure quality with user acceptance testing.
User acceptance testing utilizes your customers as testing bodies for your product. This form of testing will provide you with an optimal source of information about your product’s performance and what aspects need to be improved upon. By utilizing your own customers in user acceptance testing you will not only earn valuable information about the workings of your product, you will also ensnare your customers sub-consciously due to their excitement over receiving a chance to test a product prior to it being available for retail. In addition, your customers are the people that make your livelihood, so you want to be sure that they are completely satisfied with your product. Technicians will test products for specific outcomes, whereas user acceptance testing will put your product through more abstract trials than laboratory scientists could ever replicate. Your customers are who you want to be happy with your product, not your techies. User acceptance testing ensures that you will have the best chance of hitting the market successfully, because you will already know that you customers like the product you are giving them.
User acceptance testing will also cost less in the long run. The testing costs themselves will be comparable to having your technicians do all of your testing, but you will save more money on possible recalls and lawsuits down the road in the products retail life. Consumers are the best judge of what they want to buy, they will never buy a product that they do not want. However, if a product offers them all that they could want in such a purchase, in addition to being tested and subsequently re-designed with their own suggestions in mind, a customer will be more than likely to buy it. In fact, they will be so blindsided by the fact that pre-retail products were utilized by average customers for testing reasons that they will become even more impulsive with your product.
In conclusion, user acceptance testing should be a no-brainer for anybody that is about to release a new product to the general population. User acceptance testing ensures that your customers like your product and will want to buy it. These testing aspects allow you as a product manufacturer to rest easy that you have perfected a product in your customers’ eyes. In the end, the customers determine how well a product sells, and user acceptance testing prevents unwanted sales slumps due to an unfortunate lack of customer confidence.