The terms product manager and brand, but are used as synonyms, there is a slight difference in them, because the product managers seem to be involved in product strategy long before the brand managers. Brand managers seem to be involved a little later and some of the technical aspects of the product is decided long before entering the picture. This will depend largely on how organizations view the data. Not all organizations are willing to share all data with the product managers or brand managers. Therefore, it can keep them out until the product is designed or formulated and costs are developed.

the main links of an organization that unites all the functions and the coordination and guiding them to ensure they remain within a strategic framework developed from market analysis. So today, as in the days before product managers involved in market research, identifying market needs and segments, the development of marketable product specifications, maintaining quality, cost and benefit in mind, develop a strategy positioning and communication, training the sales team and follow up on the startup process until the product is stable in the market.

The shopping center managers and owners to constantly keep working to improve and offer better service to its customers. With an information kiosk that can be used strategically to not only disregard the information and answer queries can also be an interface to study the behavior patterns of customers and information about it. It also offers advertising opportunities and can double up as a digital signage display. Thus, the kiosk can not only be a source to supply the information but to gather information about customer behaviors and sources of income.

To ensure timely procurement of required level / quality of the administration, staff from other business lines, including non-billable staff with appropriate global approvals in order to meet business needs, focusing on employee retention and major initiatives Employer Identification.

Provide active support in the selection of employment agencies to meet the

corporate standard. Corporate Branding Ensure recruitment networks and advertising.

Gather information and input for the budget for salaries. Ensure compliance with

approved the salary budget, focus on the remuneration of the indicators of performance and salary

available.Ensure compliance with corporate guidelines on salary adjustments and promotions. Coordinate increases and promotions for all staff.

Apart from ecological challenges product managers also face a new challenge and coming out of the changing habits of media consumers. The new consumer is not the consumer before anything else, get information from their newspaper, magazines or television or movies. It is much more diverse mix now with MP3, blogs, online ads, the U-tubes, mobile phones and social networking sites for the exchange of information. Now the marks should be more ubiquitous in its presence in the media.

Search Engine Marketing (SEM) – The act of marketing a website via search engines. This can be done by searching for “natural” or “organic” refers to all unpaid search results based on relevance to the content of the site or search for “paid” with respect to all pay per click ( like MSN, Yahoo or Google).