The decision by three major U.S. wireless carriers to partner with leading credit card companies on a mobile commerce initiative will boost the market for embedded payment technology in cell phones, helping global shipments of handsets with near field communication (NFC) technology to rise to nearly 550 million units by 2015, according to new IHS iSuppli (NYSE: IHS) research.
AT&T, Verizon and T-Mobile said they would work with Visa and MasterCard on their Isis joint venture, which was established to form a nationwide infrastructure for NFC enabled mobile payments using mobile handsets in the United States. The original Isis joint venture announced in November 2010 did not include Visa and MasterCard, the largest U.S. credit card companies. Instead, Isis employed Discover Financial Services and the U.S. arm of U.K. bank Barclays to handle the monetary aspects of commercial NFC mobile payments services in the United States.
“By partnering with the dominant players (Visa and MasterCard) the wireless carriers are making the right moves to create an ecosystem that will allow consumers to become comfortable with making NFC payments through their cell phones,” said Dr. Jagdish Rebello, director and principal analyst for communications and consumer electronics with iSuppli. “The carriers hope to leverage the dominant position enjoyed by Visa and MasterCard in credit card payments to ensure a seamless consumer experience when customers use their mobile phones to make payments. Such a move will drive an increase in unit shipments of cell phones with embedded NFC capability in the United States and around the world.”
With the participation of Visa and MasterCard, the Isis system will allow consumer credit card information to be securely stored on cell phones, and will use NFC as the communication protocol to facilitate the financial transaction.
Combined with Google Inc.’s continued efforts to promote mobile payment technology in Android smart phones, the changes in the Isis initiative have spurred an upgrade in the IHS iSuppli forecast for global shipments of NFC-equipped cell phones. IHS now predicts 93.2 million NFC-equipped cell phones will ship worldwide in 2011, up from the December forecast of 79.8 million, as shown in the attached figure. In 2014, 411.8 million NFC cell phones will ship, compared to 220.1 million in the previous prediction.
Shipments then will rise to 544.7 million in 2015. This means that 30.5 % of all cell phones shipped in 2015 will have the capability to conduct mobile commerce using NFC technology.
NFC promises to revolutionize the way consumers pay for goods and services by allowing them to use their cell phones to make purchases. With NFC, consumers can pay their bus fare, buy a plane ticket or make an ATM/credit card purchase simply by holding their cell phones near wireless terminals.
The starting gun for the rapid growth of the NFC handset market was sounded last year, when Google said it would support the technology in the latest release of the Android operating system and would work to create an ecosystem for NFC payments. With this move, Google made a play for leadership in the mobile commerce segment.
Visa and MasterCard’s move to participate in Isis represents an attempt by these big credit card companies to prevent Google from gaining a strong foothold in the market for mobile payments.
With the addition of the major financial firms, the Isis effort is set to gain momentum over the long term. However, Isis is facing some short-term delays while it recalibrates its mobile payment strategy to suit Visa and MasterCard.
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US Stem Cell Market to Witness Splendid Growth
According to our latest report entitled “US Stem Cell Market Analysis”, the US is one of the major stem cell markets in the world, and the country has been witnessing a significant level of positive development for the past few years. The US stem cell market was estimated to reach around US$ 830 Million in 2010, up from US$ 500 Million in 2009. The market has been well supported by factors, such as huge investment, strong demand, and rising disease incidences. Same factors will lead to generate US$ 3 Billion in the US stem cell market by 2013.
Our report has found that, all the key states in the US have been enacting measures that may reduce the controversies and strengthen the market related to stem cell technologies. The states, to augment the market potential, are providing ample support in the form of funding and grants. California, for instance, has funded various stem cell projects, of which 28% has been allocated to cancer, 23% to neurological diseases, and 13% to blood/immune disorders.
The report “US Stem Cell Market Analysis” provides an effective analysis and depiction of the US stem cell market, making use of reliable statistics and proper content flow. The report illustrates the current market trends and their impact on the future industry performance. It also investigates several clinical trials in the country that are making use of stem cells for the development of advanced treatments.
The report is an outcome of an extensive research and in-depth analysis of the US stem cell market that broadly specify all the key developments and important factors responsible for the industry performance. The forecasting in key areas of the report makes use of effective methods and techniques that further seek to present a realistic outlook. Last though not the least, the illustration of regulatory and competitive landscape completes the overall picture.
China Gray-Market Cell Phone Shipments Slow in 2011
Stymied by a government crackdown, China’s gray-market cell phone shipments are expected to expand in 2011 at a considerably slower pace compared to this year, according to the market research firm iSuppli, now part of IHS Inc. (NYSE: IHS). China’s gray-market cell phone shipments will amount to 255 million units in 2011, up 11.8 percent from 228 million in 2010. This compares to a rise of 43.6 percent in 2009. Gray-market handsets are cell phones manufactured in China that are not recognized or licensed by government regulators. Makers of these products generally do not pay China’s value-added taxes and, therefore, profit illegally from their participation in the market. “The object of a nationwide government crackdown, the gray cell phone market in the world’s most populous country is facing some trepidation as official scrutiny focused on illegal handsets and as consumers are starting to lose some interest in the devices,” said Kevin Wang, Director (China Research) at iSuppli. “This created particular challenges for white-box handsets-on which gray-market dealers can put their logos.
These types of phones use smuggled chips, carry no certification from China’s Ministry of Industry and Information Technology, sport fake international mobile equipment identity codes and are smuggled to Hong Kong to avoid value-added taxes.” What growth there is in 2011 will be driven by demand from emerging countries as well as by falling average selling prices for gray handsets. After growing in 2011, the gray market will begin to decline in 2012. This is because gray market cell phone suppliers will be unable to cut prices any further-even if they wish to win more new customers in emerging countries. Suppliers also will find themselves competing with an increasing number of locally branded original equipment manufacturers (OEMs) that provide better quality and after-sales service, iSuppli believes.
The market for gray handsets Aside from serving domestic demand in China, gray handsets command sizable sales in other countries in the Asia-Pacific region, an area that includes Thailand, Vietnam, Indonesia and the Philippines-as well as Pakistan, a neighbor to China. And while gray-handset shipments in 2010 within China will fall to 24.2 million units, down from 33.2 million in 2009, gray-handset shipments to other Asian countries during the same period will rise to 154.4 million units, up from 110.2 million. The market for non-gray handsets Meanwhile, shipments from Chinese non-gray handset makers will grow by 36.4 percent in 2010 and continue to climb during the next five years. Not only will Chinese OEMs improve their global market sales-especially in the emerging countries-China’s white-box handset shipments also will keep growing. Furthermore, Chinese handset makers will win more orders from international carriers and from locally branded OEMs in the emerging markets. Within the domestic market, China’s 3G handsets are poised for dramatic expansion-reaching 51 million units in 2010 and maintaining growth in the next five years, thanks to the continued decline of both 3G handset prices and service fees. By 2014, local 3G handsets are projected to reach 134 million units.
The market of low intelligence cell phones will be in Inflation situation
Now the 4th generation of iPhone, new generation of MOTOROLA Droid X and hongda electric EVO as HTC 4G high-end phones attracted the most people’s attention, at the same time, there are signs that some of the large wireless manufacturers in another kind of intelligent cell phones are very interesting: low mass smartphone. On Wednesday, the U.S. has started high-pass company (Qualcomm) annual business meeting, many person focus on the company that launched one of popular smartphone software Brew MP (full Platform, Cell Brew: for some low-end intelligent user developed a Cell phone operation Platform). This Uplinq called “the annual event held in the United States, at San Diego to arrange special link will be introduced, organizers also another Brew MP 14 agenda arrangement of various topics, including specific introduction of graphics processing capacity of Brew MP and security features, etc. Qualcomm, the company said in a two-day meeting ends, from America, Asia, Europe, Latin America and South America about 2,000 people will have a solution to participants for entry-level smartphone software development and application. Qualcomm are paying close attention to the huge potential market. The company estimates, low cell phone in most countries occupied 60% of the market share (although there are different views, qualcomm company or will Brew MP called smartphone operating systems, because it allows handset smartphones level applications, have their own user interface, and support the development of software developers platform system). The market has launched several such popular smartphone, such as samsung cell in the United States (Reality discount the price for $80). There are many other similar products are in developing process. In the team, and is a global manufacturer cooperation and common development low-end smartphone. Qualcomm have expressed hope that hongda electric, LG and PANTECH PANTECH (etc) can also in the second half of this year or early next year at the launch Brew MP cell phones. It is also expected to 2011, Brew MP can support AT&T Company 90% of the price of cell phone text message (also called “cell phone”. Google with the Android cell operating system, it can also in the cell equipment operation similar to Brew MP. In case, said some projects, is brewing will use the machine Brew MP connected to the Internet, this process is called “the machine to machine” installation process. Qualcomm company plans Uplinq conference on display several new features, including Brew MP for developers use tool software update etc. Some other large wireless communications companies are trying to promote popular smartphone. Nokia Cell operators recent united multinational T – Cell released two paragraphs in the United States for the price of $70 – Nuron and E73 smartphone model Mode. Nokia sales, vice President, Mark Slater (Mark Slater, said the price) to “preemptive headline news”. He said the two cell Symbian OS, are adopted to enter nokia cell applications online shop, free GPS navigation system guided and some other special software. “We don’t want consumers to be dispointing to their expectations because low price of these smart phones.” Officer Slater said. However, sale mode in the developed countries in the cell phone market will cover the demand of popular smartphone market. Due to the large telecom operators, some high-end phones subsidies, such as hongda electric Droid Eris, apple and ran 3GS iPhone step (Pixi) and the Palm in the U.S. are Pre Plus to 0 to $99. Market Analysis for the Current order, director of research and consumer products division Avi Greengart said: “In the cell phone market in subsidies, the boundaries of low-end phones and high-end phones will become blurred.”
The smartphone of blackberry is still in the leading place in the cell phone market, and facing the pressure from apples
According to foreign media reports, in industry, all smartphone could easily apples and Google are dominated the field competition tide. It is just a week ago, apple has launched the iPhone hot rod cell phones, and 4 in three days before the launch this sales will break up 1.7 million, Just before the operation, Google also announced the Android operating system of cell phone that the activation number is as high as 16 million.
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Obviously, apple and Google’s profile of the wind really attracted numerous eye, but industry, it is still in two GuGong company after north American market leading manufacturer of cell RIM company. According to market research firm nelson (Nielsen online), according to figures released RIM blackberry occupy the market share of around 35%, and apple iPhone accounted for the cell phone market share for 28% of the operating system, based on the Android cell in the market share has 9%.
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Of course, the data from the current market share in beauty, RIM is still in the first, but the data but Cain cover RIM market share of big declines occur heavy fact, five years ago, early in the RIM of cell phone accounts for 50% of the market share, but in rising competition pressure under the situation, its market share is deteriorating.
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Another market analysis and forecast says that the agency of Gartner until 2012, when the Android will become the leading global class (after) the second-largest Symbian popular smartphone platform, and the apple iPhone will be followed in the third, And now in the global market share of RIM will slide to the fourth place.
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In fact, RIM also found itself in key crossroads, its traditional smartphone to commercial personage is still very important, these products are still in constant to get users, but the iPhone Google with apples and take the phone, system by consumers and blackberry developer of low degree of concern for some really. Perhaps, next year will be a key year to decide whether the powerful blackberry smartphone can win more market share in the market or not.
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