Tag Archives: Channels

How Manufacturers Can Protect Their Legitimate Sales Channels

Manufacturers often struggle to control and maintain the brand integrity of their products, especially in the supply chain. The idea is to protect their legitimate sales channel from counterfeiting. Global enterprises lose hundreds of billions of dollars each year because of counterfeit and gray market activity. Counterfeiting also eats away at the job market – close to 750,000 jobs are lost each year. From footwear to apparel to drugs, counterfeits have impacted all products in the manufacturing field. Manufacturers lose out when an unauthorized channel is used to supply products, like, for instance, illegal store sites on web marketplaces like EBay. Such levels of channel diversion can affect profits and lead to the tarnishing of the brand.

Enterprises need SaaS (software as a service) solutions that offer visibility into a broad variety of market intelligence data to be able to easily identify suspect products and violators. This visibility aids manufacturers in reacting proactively to counterfeiting attempts. The idea is to continuously monitor online markets sell legitimate or illegitimate products. By using diverse search terms these SaaS anti counterfeiting solutions can capture information from a great variety of market sources that include large distribution websites, gray market websites, auction sites, B2C sites, B2B sites, etc.

When manufacturers seek brand protection software or anti-counterfeiting solutions, they are looking for ways to monitor the tens of thousands of listings on a daily basis. The intention is to analyze and prioritize suspects as soon as the listings are found, and build effective reporting for each case connected to counterfeiting. The eventual aim is to shut down illegal operations, and these reports can certainly help investigation and enforcement agencies to take the first step against counterfeiters.

Manufacturers require the best solutions to protect their legitimate sales channels. They therefore require solutions wherein data can be accessed and utilized easily. From its user friendly interface to its built-in ability to manage case histories to its ability to provide the best analysis of evidence; brand protection software enables enterprises to better grasp the associations that exist between suspect distributors and their partners. With the right kind of solution by their side manufacturers can equip themselves to spot violators easily and receive real-time updates and alerts on questionable activities.