Tag Archives: Consultant

Market Analysis

Power Industry Marketing Consultant Krishnan & Associates Can Get Your Business on the Right Track

Krishnan & Associates has a great deal of experience with companies in the power industry and understands that companies are often too busy completing “jobs” and therefore lack the time, energy, and resources to ensure that their company is maximizing all present and future growth potential. At Krishnan & Associates, their specialist services are tailored to assist companies in overcoming growth bottlenecks, and operate optimally to ensure that no profitable opportunity passes by in the power industry.

Krishnan & Associates is a full service technical consulting firm that focuses on providing marketing and management services to the Power, Energy, Coal Mining and Transportation Industries out of offices in Stamford, Connecticut. With a specialization in marketing, market analysis, executive recruitment, and M&A services, Krishnan & Associates has put their highly experienced professional consultants to work with clients that include Electric Utilities, Equipment Suppliers, Technology Firms, A&E Consultants, and many other service providers to the power industry around the globe. As a power industry marketing and communication consultant, K&A has strong technical expertise, industry know-how and a powerful network of contacts that enables them to offer their clientele a comprehensive package of services that will generate a continuous growth.

Krishnan & Associates offer their assistance in the areas of:

Power Industry Equipment Marketing & Sales

Marketing and Communications

Marketing Research

Executive & Engineering Recruitment

Their objective is not only to help companies in the power industry operate profitably, but also grow and build a stronger market presence. With their strategic vision and various expert services, K&A can assist your company in identifying weaknesses, build upon strengths, and create a strong presence for your company to sustain a prosperous future.

Marketing Services

The associates at K&A have brought prior experience in several management positions with equipment suppliers, power companies and GENCOs, as well as a wide network of contacts that they successfully put to use for their marketing and business development efforts for their clients. Their track record includes over 200,000 MW of equipment supply opportunities for their clients and their combined 100 years of experience has also led them to creating result oriented marketing programs that:

Increase sales volume

Identify new customers and alliance opportunities

Grow proposal volume and current opportunity pool for new and existing services

Increase worldwide visibility of your products and services in the target segments

Tap unidentified opportunities

Bring new products into commercial application

Strengthen existing customer relationships

Develop custom tools and programs for ongoing marketing efforts

Generate critical market information

Train company personnel in marketing functions

Marketing Analysis Services

The marketing analysis and competitive intelligence services provided to the power and electric utility industry by K&A are designed to provide a greater understanding of the environment that your business operates in, assisting with critical marketing, growth and competitive strategies. Every associate works side by side with their client to assess their needs and generate solutions to address them. At K&A they are proud of their unique combination of sound technical knowledge, superior data gathering and analysis skills, and capability to custom design solutions to all business problems.

Recruitment Services

K&A offers specialized search and placement services in researching and locating executive management and engineering talent required for success within the power industry. They provide recruitment and headhunting capability unmatched by any other executive and engineering recruitment firm and are highly regarded due to their specialist power industry staffing solutions for engineering, technical, executive, and managerial talent with short turnaround times.

If you are searching for a power industry marketing and communication consultant, Krishnan & Associates has unmatched expertise within the power industry. For more information about Krishnan & Associates, visit krishnaninc.

General Business

Being a Consultant and a Business Coach

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The question in the minds of most service providers and consultants today is whether they should add business coaching to their existing consultancy business or not.


Business coaching is a part of the service industry. Anybody and everybody can, and does, feel like a coach of some sort. There are a number of coaching programs available today and self-styled coaches offer these courses. The coach is expected to assure the client that the reason behind the coaching requirement and the motivation behind the coaching initiative are based on sound business needs. You need to assure them that, as the coach, you follow processes that are not only very reliable, but also have a measurable and quantifiable outcome. You need to communicate that you as a coach actually do know what you are doing and thoroughly understand the business requirements.


Most people benefit from working with and being coached by a professional coach and there is always a coach available for all kinds of coaching requirements. Anyone wanting to be a coach, to work with executives and business leaders must first understand how the business environment works. The existing service provider and the consultant are in a perfect position to be able to provide specialized and targeted coaching services to a business marketplace, a place that they are already a part of.


A specialist service provider and a business consultant have limited market reach. As one of them, you are limited to the clients who are within your area of specialized expertise and it limits your income and client base. Diversifying into coaching can open up a new and much wider market and can provide you with many more marketing opportunities. Coaching can also increase the profitability of your business manifold and is a highly rewarding field of work.


As a service provider, you can carve out a niche for yourself by specializing in specific and well-chosen areas of coaching. Specialization is good for everyone because not only does it enable you to increase your rates and by extension, your overall income, it also enables you to focus on your skills and attention for the good of the client. As service provider who is also a coach, you can use your intimate knowledge of the client business to help him set particular relevant business goals. You can show them the best way to achieve those goals and you can work out, in conjunction with the clients, how to best evaluate and then adjust their progress.


In addition, chances are that as a service provider you already possess the necessary soft skills like communication, listening, teaching and advising, along with your service strengths. However, keep in mind that you will need to enhance existing skills. It is also recommended that you learn the best coaching methods, techniques and communication tools from a reputable institution.


Business coaching has become a great means for service providers to augment their income and secure their future. Business coaching is the ideal a way to combine financial know how, management skills and general business knowledge and use it to branch out into new advisory business.