In the last few years, the world of SEO, or search engine optimization, has changed drastically as the top search engines work to make their product better. Every few months, algorithms are tweaked and ranking filter systems are updated constantly attempting to produce better results, all for the computer user eagerly seeking out information online. While these changes bode well for the user, they wreak havoc on the Internet marketing industry, especially those companies with poorly designed websites.
SEO Companies See the Big Picture
In an attempt to stay ahead of the changes, many large and small companies work hard at attempting to increase their ranking status in search engine results. Some businesses choose to do this in-house, in an attempt to decrease their budget by not hiring a professional SEO company.
The problem with this logic is most of these businesses do not have the capabilities or education to understand all the current developments in this ever-changing environment. Believing that the struggle to maintain their market share rely solely on how high they can get their rankings in search engines, they typically disregard all of the other, not so obvious, conditions that are causing theirreduced online traffic and diminishing sales.
Multiple Approaches for Improved Rankings
Just as important as managing their top rankings in an online search is the ability to maintain quality search engine optimizing using multiple approaches including article writing submission, to harness quality results through valuable click-through link building. This method of retrieving specific targeted traffic is created by surrounding the company’s website address in the search results, with articles containing links that drive the potential customer to the company’s site.
As an example, imagine the number 2 result on the front page of the search has displayed the company’s website, and the number 1 and 3 results display articles about the same company, each with a click through link to that business. Now, instead of a one in three chance that the buyer could select to look at the company’s website, they have a three and three chance, should the user pick anyone of those options. Article writing submission is a powerful tool in increasing site traffic of potential customers.
Article Construction and Submission
However, to have these articles work to the full advantage of the company;they too must rank high in search results. To do this, it is imperative to have well-constructed high value articles, all with active links and submitted to sites set up for “crawling”, where search engines use “spiders” to gather pertinent information for each search. Additionally, it is important to continually submit new articles to businesses set up specifically for promoting businesses using click-through links.
The quaint early days of online website stores now reside in the shadows of nostalgia. Today’s highly competitive Internet shopping market is cutting a new path on how we look at buying and selling our products and services. Only by employing the skills of a professional SEO Company, designed to keep current with changes in market analysis and algorithm and filtering updates, can an online business maintain the leading edge over their competition.