Tag Archives: Phone

Market Analysis

Mobile Phone Deals- Select Your Best Possible Deal in The Market

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Mobile phones has made our life so easier that one cannot even think a day without a mobile phone. When mobile phone was invented the basic purpose of this gadget was to communicate rather to talk whenever required. But now the whole concept has changed as because with the advent of modern technology the mobile phones are also being upgraded at regular basis and the older ones are getting obsolete very quickly.

The technological inventions has made the life easier in one dimension but has put a big question mark on the older ones as one model does not take much time to get obsolete in todays competitive market as there are so many players in the market who are always making research on how to make the technology more user friendly. Among the mobile phone deals which are prevailing in the UK market the mobile phone deals are much more popular than other deals like pay as you go deal & sim free deals. Most of the operators who are operating in the UK market like O2, Orange, T-Mobile, Three Mobile, Orange, Vodafone & Virgin are offering various deals but the contract deals are much more popular among the people as here are certain benefits which are not applicable in any other deal. Like in case of contract deal one need not require to purchase the handset as it is always or generally included in the offer which the operator is offering & it also comes at a much cheaper rate than individual handset.

But there are certain limitations in this as there is certain contract period in this deal like 12 to 24 months although it depends on the operator one chooses. But on other deals like Pay as you go deal & sim free deal one is free to choose ones own network or service provider & own handset as per cost &convenience.

Market Analysis

Android Becomes Smart Phone Markets Secret Sauce For Success in Q2

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According to the mobile and wireless research firm iSuppli Corp., in a sign of the growing momentum behind Google Corp.’s Android, makers of handsets utilizing the operating system represented the majority of the fastest-growing firms among the Top 10 smart phone brands in the second quarter.

Droid phone specialist HTC Corp. achieved industry-leading growth, with its smart phone shipments rising by a stunning 63.1 percent in the second quarter compared to the first. Meanwhile, on the strength of its Android-based Galaxy line of smart phones, Samsung Electronics posted the second strongest performance, with a 55.6 percent sequential rise. New Android licensee Sony Ericsson came in fourth in terms of growth, with shipments rising by 15.4 percent. Finally, Droid-focused Motorola Inc. ranked fifth, with an increase of 12.5 percent.

“Every brand that has put effort into designing smart phones using Google’s mobile operating system is riding the Android wave,” said Tina Teng, Senior Analyst (Wireless Communications) at iSuppli. “From the spectacular growth of HTC and Samsung, to the steady advances of Motorola, Android is the secret sauce for smart phone growth for many companies in 2010.”

HTC on center stage

HTC’s Android success can be traced to wireless operators that want to showcase the capabilities of their upgraded networks by offering handsets with sophisticated features to subscribers. For example, U.S. wireless carrier Sprint Nextel Corp. is offering HTC’s EVO 4G, a feature-packed Android handset that can capitalize on the high speed of its WiMAX-based 4G network. To keep its momentum going, HTC is expected to offer an Android phone that supports Long Term Evolution (LTE)—the other major standard for 4G.

HTC’s share of global smart phone shipments in the second quarter rose to 8 percent, up from 5.3 percent in the first quarter, allowing the company to solidify its No. 4 position in the market. Meanwhile, the share of No.5-ranked Samsung rose to 4.6 percent during the same period, up from 3.2 percent in the first quarter. The company’s advance is being driven by its Android-based Galaxy S smart phones, which are enjoying strong acceptance from consumers. In contrast, Samsung’s phones using its own bada platform don’t appear to be garnering as much interest. The company’s ranking in the global smart phone market rose one position from sixth place in the first quarter.

With its entry into the Android smart phone marketplace in 2010, Sony Ericsson’s share of shipments climbed to 2.5 percent, up from 2.3 percent in the first quarter.

Motorola’s Droid success

While Motorola’s second-quarter growth was relatively modest compared to the high-flying results of HTC and Samsung, there are signs that the company’s decision to put all its eggs in the Android basket are paying off. On the strength of its Droid product line, Motorola now has experienced five consecutive quarters of growth starting in the second quarter of 2009—and has outgrown the overall smart phone market for the last four quarters.
Motorola’s Droid strategy is paying off. In North America, Motorola is benefitting from its advertising campaign with Verizon. Motorola also has been refreshing its smart phone portfolio constantly, keeping consumers interested in its product line.

However, even this success wasn’t enough to keep Motorola from slipping one position to sixth place, down from fifth in the first quarter because of Samsung’s prodigious growth.

Among the fastest-growing smart phone brands, the only one that cannot credit its success in the second quarter to Android was Sharp, which enjoyed the third fastest growth of 48.7 percent. Sharp only recently threw its hat into the Android arena in the fourth quarter; its advance in the second quarter was due to the company gaining market share in Japan.

Slight setback for Apple

Amid the advance of Android, Apple Inc. suffered a 4 percent drop in smart phone shipments in the second quarter. However, the decline doesn’t represent a major setback for the benchmark iPhone brand. Apple’s decline in the second quarter was because of the transition from the iPhone 3G S to the iPhone 4. The iPhone 3GS was reaching the end of its life, causing sales to drop off. Meanwhile, Apple had trouble keeping up with iPhone 4 demand, resulting in the small decline in shipments.

The contraction caused Apple’s share of smart phone shipments to fall to 13.9 percent in the second quarter, down from 15.7 percent in the first quarter. Nonetheless, the company maintained a firm grip on third place in the global smart phone market.

Market Analysis

The smartphone of blackberry is still in the leading place in the cell phone market, and facing the pressure from apples

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According to foreign media reports, in industry, all smartphone could easily apples and Google are dominated the field competition tide. It is just a week ago, apple has launched the iPhone hot rod cell phones, and 4 in three days before the launch this sales will break up 1.7 million, Just before the operation, Google also announced the Android operating system of cell phone that the activation number is as high as 16 million.

 

Obviously, apple and Google’s profile of the wind really attracted numerous eye, but industry, it is still in two GuGong company after north American market leading manufacturer of cell RIM company. According to market research firm nelson (Nielsen online), according to figures released RIM blackberry occupy the market share of around 35%, and apple iPhone accounted for the cell phone market share for 28% of the operating system, based on the Android cell in the market share has 9%.

 

Of course, the data from the current market share in beauty, RIM is still in the first, but the data but Cain cover RIM market share of big declines occur heavy fact, five years ago, early in the RIM of cell phone accounts for 50% of the market share, but in rising competition pressure under the situation, its market share is deteriorating.

 

Another market analysis and forecast says that the agency of Gartner until 2012, when the Android will become the leading global class (after) the second-largest Symbian popular smartphone platform, and the apple iPhone will be followed in the third, And now in the global market share of RIM will slide to the fourth place.

 

In fact, RIM also found itself in key crossroads, its traditional smartphone to commercial personage is still very important, these products are still in constant to get users, but the iPhone Google with apples and take the phone, system by consumers and blackberry developer of low degree of concern for some really. Perhaps, next year will be a key year to decide whether the powerful blackberry smartphone can win more market share in the market or not.

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