Tag Archives: Research

Market Analysis

Office Products Market Research

The office products market is a very extensive sector composed of specialised niche market segments like paper and stationery, filing products, computer accessories, business machines and general office products. It has also grown through the years by expanding into the non-niche market segments particularly in printing and copying services, office furniture, office appliances and the arts and crafts sector.

In Australia, it is a very lucrative industry as it accounts about A$11.8 billion in revenue as of June 2008, including $A7.5 billion in its core office products market. However, the office products market is on a 2.9% decline in 2009 and expected to decline by 6% by the end of the calendar year. Overall, the global financial crisis has adversely affected the industry’s business situation including niche market segments as well. Market researchers agree that the current business landscape is different as compared with other sectors and so different strategies are required for the office products industry to operate successfully. Despite the discouraging economic indicators, industry officials are still optimistic and hopeful that they can weather the economic crunch.

The office products market has evolved and now venturing into other sectors particularly in the printing industry. By following the printing industry trends, the industry has collaborated with print providers and commercial retailers to answer the growing need for outsourced and in-house printing. In this collaborative set-up, both parties are ensuring constant income flow and realise their business goals.

Many businesses in the office products market have recently expanded into related market segments like copy centres, which facilitate the creation and printing of business collateral such as business cards and stationery, plus printing and binding of high-quality, high-volume business and engineering documents. As a result, some businesses can compensate their losses on non-peak months. On the other hand, the so-called “Back to School” sales and associated promotions generate needed boost to the businesses. In Australia, the office products market usually held their advertising and marketing campaigns in January.

Market researchers contend that well-run businesses will capitalise on the difficult market conditions by acquiring weak competitors while some will react to market conditions by increasing their market activity, reducing costs, and purging the number of brands. In this way, bigger companies get stronger as they acquire new market and customers.

With this challenging situation brought about by competitive marketing environment and growing operations costs, market research has become a critical component in the success of the office products market. It is interesting to point out that businesses who want to be ahead of the competition by knowing crucial information particularly on market behaviour and new printing industry trends have contracted professional market research firms to help them determine important market indicators like market trends, consumer satisfaction, market growth, brand analysis, and market forecasts and predictions.

No wonder knowing these important market indicators play a crucial role in how businesses in the office products industry do their business. Market research is an important ingredient to business success in this highly volatile market environment

Market Analysis

Business Market Research Surveys Prove Highly Advantageous

Doing surveys includes pulling out important information. This is usually related to business, markets, competitors, scope of growth, methods of increasing revenue etc. Surveys help understand these factors better, more importantly are crucial in comparisons. Any comparison pertaining to any of these factors can be accurate if a proper survey has been conducted by the right professionals with the right skill and pedigree.

These marketing research reports, or business market research surveys, as they are more popularly known as, are a nicely compiled set of data that help take the procedure further. Given below are some comprehensive benefits.

• Communication eases with Current and Potential Customers: Marketing research reports help in formulating effective marketing campaigns. The campaigns remain highly targeted, eventually bringing in quality feedback from people.

• They help identify available opportunities in markets: This is the best thing about business market research surveys. Places where businesses can be set up, expanded and grown exponentially are identified through surveys. The data in them makes everything pretty clear, for business promoters to identify and use. They help see whether locals offer prospects for growth or not.

• Risk is brought down to a Bare Minimum: There always lay multiple risks in business. Business market research surveys help bring them down. Potential business opportunities are dug through them. The number of direct competitors, their products and services and everything else is found out through these. The kind of sales a business can make too can be calculated.

• Track Progress, Set Benchmarks: Business market research surveys help chalk out benchmarks for various products. One gets to chart progress between research intervals. Also understood, are the demographics associated with the service. Progress can constantly be tracked.

• They help evaluate success: Any promoter gets the chance to analyze whether the business goals are being achieved or not. The beauty of business market research surveys lies in their aid in finding out how a product fares in an area and what chances are of it being bought extensively. This lays down the foundation for coming times and helps plan better.

These marketing research reports are prepared by individuals with great skill. They use the latest tools for research to find necessary data, compile them nicely into reports, have the data verified by their quality teams and dispatch to clients.

Business market research surveys contain details about everything that possibly ought to be studied and explored in the markets. Prices, commodities, buyers, potential buyers, competitor products, scope of growth etc. and all other factors that require comprehensive study.

There probably is nothing else left to be covered. A survey in itself means comprehensive information compilation. Every nook and corner is covered in a survey performed on a business or on a market. Every detail is described, every possible comparison made, every existing threat explained and every available opportunity elucidated.

A survey could not be better. With it in hand, any business promoter can always look forward to business growth with a lot of optimism. He will not be disappointed.

Market Analysis

Research The Market And Flourish in Business With Phruit Limited

Market research is essential for Lead Generation, knowing the market trends, and for gaining knowledge on the needs and wants of the prospects. Phruit Limited is one such company that has an impeccable reputation in offering high quality service to its clients within the deadline and implementing the cost effective methods. The company is at your service if you have a business or company based in the UK and offshore. Phruit is located in Nottinghamshire and has highly qualified and experienced representatives who go out of their way to offer you quality services.

A thorough study of the market needs to be done with proper analysis; it then has to be implemented in developing the marketing strategy for promoting your business and increasing sales. Phruit Limited is adept at handling all these tasks for you.

Clients are offered assistance in answering important questions; for example, if their distribution channels are the best methods for them to use, if the customers are satisfied with the services of Phruit, if there is a demand for the product or service in question in the target market, if the recent marketing campaign has been effective, and how the target market compares the company to its competitors.

The channels for collecting consumer data

Phruit will collect all the consumer data that is necessary on behalf of the client. It has efficient people to do the work.

Telephone surveys by Phruit require special mention, since no other company in the UK conducts more telephone surveys than Phruit. The company lays stress on the use of innovative technology, so that the outcome is always exceptional and cost effective.

On phone questionnaires are also conducted by the company. Phruit’s experienced interviewers conduct these questionnaires with an open-minded attitude. If the client is looking for an agreeable solution, this form of Market Research is a good way to get a higher response rate.

The researchers at Phruit are adept at handling a focus group, which is targeted at getting under the target audience’s skin. This helps in finding the answer to all the ‘whys’, ‘wheres’, and ‘whats’ related to the market. The company can do all the research work for you engaging reasonable costs when compared to what the other companies in UK may charge you.

Online methods are also used for discovering the opinions of the target audience and trends of the market.

Phruit can also do the data interpretation work for you. You may take the help of an expert who will analyse all the competitor information and reports. You can make well informed decisions from the information that is provided to you by the researchers.

By providing high quality market research services, Phruit Limited can give its clients the best information that is possible, on which the clients can base their strategic as well as marketing decisions. Phruit helps the clients save a lot of money, and also help them understand the issues that the company or business of the client is facing.

Market Analysis

Research Report on Chinese E-reader Market, 2010-2011

“E-reader is a professional carrier terminal for digital contents such as e-books, e-newspaper and electronic documents. It is featured with the paperlike display technology and low power consumption. Presently, through Wi-Fi or operator network, users can directly download digital publishing contents for reading with e-readers.

Chinese e-reader market enters the rapid development stage since 2009. The sales volume of e-reader in China exceeded 300,000 with the market scale of about CNY 450 million in 2009.

Chinese e-reader market has been concentrated with a large quantity of brands, including Hanvon, Hanlin and Dr. Yi as well as Founder, Datang, Teclast and Samsung, etc. Besides e-reader manufacturers, there are also other types of entrants. In May 2009, China Mobile announced its G3 e-reader customization program. In May 2010, China Mobile, together with Hanvon, Huawei, Datang Mobile, Datang Telecom, BenQ and Founder to launch 7 TD e-books, some of which have come onto the market. Among those e-reader spare parts manufacturers, in addition to Prime View, some other manufacturers are also engaged in the production of electronic papers and chips, etc.
Generally, Chinese e-reader market enters its high-speed development stage in 2009. It is forecast that Chinese e-reader market will maintain high growth in 2010 with the promotion of e-reader manufacturers, content providers and telecom operators. In 2010, Chinese e-reader sales volume will surpass 3 million and the market scale will be over CNY 3 billion. By 2010H1, there were about 30 e-reader manufacturers in China. The number is expected to rise to 80-100 during the end of 2010 to the beginning of 2011. E-reader is regarded as another highlight in Chinese digital consumption market after MP3 and MP4.

With its rapid development, Chinese e-reader industry is also exposed to the lack of content resources and unsound copyright protection, etc.

Through this report, readers can acquire more information:
– Status quo of Chinese e-reader industry
– Business model of Chinese e-reader industry
– Development of industries associated with Chinese e-reader industry
– Competition in Chinese e-reader market
– Major e-reader manufacturers in China
– Technological trend in Chinese e-reader industry
– Prediction on the development of Chinese e-reader industry
– Investment opportunities in Chinese e-reader industry

Following persons are recommended to buy this report:
– Enterprises associated with the e-reader industry chain
– Telecom operators
– E-reader manufacturers
– Investors concerning the e-reader industry
– E-reader distributors
– Research institutes concerning Chinese e-reader industry

Market Analysis

Online Market Research Firms Have Gained a Lot of Precedence

Online market research firms have evolved with time as the need to understand existing and emerging markets has risen alike. Lots of complex factors involved with markets require intricate understanding and decoding, something only online market research firms are competent at handling. This is perhaps the gravest reason why organizations outsource market research, for they know the service is pristine, immaculate and precise.

Outsource market research involves brand name research, branding studies, product development research, concept testing, customer satisfaction research and pricing research. The vendors doing this use state of the art methods and techniques for data collection. Also, they involve advanced market research suppliers for server side implementation of online phone and mail survey related assignments.

Online market research firms are resourceful enough to deploy a variety of outsource market research methodologies. They are good at reading and deciphering MR surveys and implement that acquired knowledge whilst doing a lot of branding research, customer satisfaction, concept testing, new product research, positioning studies, pricing research and advertising research. Their repository of research tools and methodologies are a robust mainstream manner of data assimilation, both quantitative and qualitative.

Online market research firms are good at finding out how highly is the target population involved in a given scheme of things. They identify sample frames effortlessly, and produce sample lists of pristine quality. Their results are always good with the focus in them being pretty tight. They cover multiple worldwide geographies, a varied range of complicated questionnaires and bring their rich experience to deal with advertising copies, concept statements, photographs etc.

Organizations like to outsource market research for the advanced tools that MR firms use in their research. They are very fidgety about the use of technology for they believe in lapse in the same might cost their clients badly.

Data analytics, verbatim analysis, tabulations, coding, data recording, reclassification, quality control, logic checking, quick survey taking, flat liners, verbatim cleaning, monitoring, regulating survey results, quota management, dashboard reporting, web reporting, presentations, media tracking, data management, database standardization, database maintenance and updating, data mining and market research panel cleaning are some of the many widely used instruments in MR.

Then there are a lot of other factors involved in the ordeal as well. Money is a big factor that often ends up being game changer. When an organization decides to outsource market research, it invariably ends up saving a lot of money. Online market research firms are known to charge considerably lesser than what other usually would, and hence they get all these assignments in large numbers.

Their work remains faultless. With all the latest tools and techniques they are equipped with, the research reports are bound to exude that excellence. Also, they are professionals whose forte is market research. So comparing them with fly by night operators claiming to be good at market research is a futile thought.

The reasons mentioned above have ensured with time these firms have gained a lot of precedence and get heralded very highly across the world. They get the work and they deliver without flinching for even a second.