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Market Analysis

Can Marketing Research Save a Business from Losses

Not every business thinks positive impact of doing marketing research till they suffer losses. Yes, this is quite true in the sense when we read many businesses going in losses, shutting their offices or decreasing manpower. And the main reason that has been seen is either due to lack of planning which obviously requires market analysis and other factors can be low market demand. Though low market demand can’t be seen as a major reason of business loss. If the demand is low companies do take of their expenses of decreasing man power and other overhead expenses.

Only reason that compels a business to shut down is not doing the best possible marketing research analysis that helps in determining the market trend for another 5-7 years. This can be done in many ways, either by recruiting a marketing research analyst in your company or by hiring a company who does market surveys and research on regular basis. Recruiting an analyst though is not a smart decision when you don’t his/her services quite often. The best way to get this done is hiring a company which has been working for some time in this sector and have a qualified team to deliver what you need.

When a market research report is prepared it must contain a market analysis report as well that predicts the market trend for another 5 years at least. This not only helps in planning your finances but helps you in deciding on the viability of the business. Not many companies agree to this but the logic applies is simple. Here is a simple example, when you or your wife runs a household it runs smoothly when planned for each month and some months ahead. If you have a family income of $10000 per month it’s quite obvious you plan what to spend on food articles, weekend holidays or festive spending. Then only you come to know what you save for future.

The same way this needs to be applied to any business we run. Marketing research helps us in understanding how that business will run, how it has been, what competitors do and what’s new in the market. The important part of any market research report is market analysis trend. This is what not all businesses think of getting done and stress on. Any business either small or big which is looking to run for a long time need to get market trend of the business for coming years. It is quite right nobody know what the future will be but this where role of marketing research companies comes to play. They predict the future of a business keeping various factors in mind. They are the experts in this and know how they can help their clients know the future of their business.

Hire a marketing research company and see the difference that actually shows the fact between your flourishing business and the one that is going into losses. If you are serious in getting involved into your business with positive signs visit a premier marketing research company, Visha Consultants right away.

General Investing

Convert Your Fireplace and Save

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If you have a home where some or all of the heat comes from your fireplace or wood stove, you may want to consider investing the money in a conversion or improvement to get the most out of your fuel. There are a number of ways to do this. Some of them may require an outlay of cash, but they will end up saving you many times that amount in heating bills, wood purchase and time.

The first way to improve your fireplace’s efficiency is the simplest: clean it! Chimneys blocked by creosote and soot not only endanger your home through the risk of chimney fires and dangerous gas emissions into the home, they also prevent the fire from getting the oxygen it needs. Consequently, it takes more energy for the fire to provide heat to a room or home.

You might think that chimney sweeps disappeared with the Industrial Revolution, but the profession is still alive and well. A professional chimney sweep can clean your chimney and give you some good advice on how to keep it cleaner. If you choose to clean the chimney yourself, be prepared for several hours of dirty, hard work! Take some measurements of your fireplace and chimney with you to the fireplace/wood stove supply store or online to get the correct size cleaning tools.

A “draft eliminator” is an inflatable balloon that you can pop inside your fireplace when it’s not in use. This will save you a good chunk of money when it comes to stopping cold air from entering your home through the chimney. It can also guard against wildlife paying you a visit through the chimney. The inflatable nature of the product enables it to effectively seal most of the chimney and stay secure. It is not as efficient as a damper, but it is cheaper and a great temporary solution to a broken damper.

Installing a damper is a really good permanent solution to drafts from the chimney. It is more efficient than a draft stopper and more suitable for a home where the fireplace is used frequently. With regular maintenance, a damper can virtually seal your fireplace and chimney from drafts and unwanted pests and will be serviceable for years.

An outside air intake next to the fireplace can help the fire get oxygen without pulling cool air from all areas of the house to the fireplace. It can also reduce drafts and your gas/wood usage. An easy source of cool air will make the fire heat your whole house more efficiently.

By installing an    outside air intake next to your fireplace you can reduce the amount of space that the cool air has to travel through the home and reduce uncomfortable drafts. Just like any fire, your fireplace requires oxygen for the wood to burn. When in use, your fireplace will draw inside air to combust the fire. Whether it be heated air sitting dormant in your home or pulling in outside air from the small cracks in your doors    and windows, this situation is very inefficient. The best way to solve this problem is controlling where the outside air is drawn in from to eliminate uncomfortable drafts and high gas bills.

A fireplace insert is one of the best ways to improve your fireplace’s efficiency. With a radiant glass door, fireplace efficiency can be improved up to 90%. Plus, a glass cover means you can enjoy the warmth and beauty of fire without worrying about sparks and the influx of dirt. EPA-certified inserts are even more efficient at containing warmth and toxic fumes.

If you really want to up your fireplace’s efficiency and don’t mind how you do it, an EPA-certified wood stove may be a good solution. Inserting an energy-efficient wood stove into your fireplace can instantly pay off in terms of heating and emission control. Plus, as wood and pellet stoves become more popular, there are more options for converting your fireplace to accommodate a good stove. Plus, you’ll have something to warm hot chocolate up on!

There are many ways you can up the efficiency of your fireplace. With a wise outlay of money, you could find yourself using significantly less fuel and heating your home for longer using this form of sustainable heating.

Market Analysis

Save Money With Online Coupons

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Online coupons are similar to the coupons or vouchers that people used to cut out from newspapers and magazines in the olden times; only these are available online on the Net as the name suggests. They bring you a lot of food deals, discounts or promotional packages. You can find plenty of these coupon codes which you can download and printer before you start shopping. There are also quite a few websites that compile a list of online coupons from different sources and provide them for free to shoppers all under one roof.

By using these coupons while shopping online, buyers can save quite a bit of money. Some online coupons give you a percentage discount on their products. So it could be 5%, 10% or 15% off and in some cases even more. Then there are some coupons which give you a free product when you purchase one or more products from a certain group. Still other online coupons provide you shipping for free. Selling or buying online today has no boundaries based on location. No doubt it might pinch a little if you are buying products internationally but if you find online coupons for free shipping, your savings will be sizable.

Then there are also the coupons with deals like buy one, take one free or 50% off on the second purchase. Buyers who cannot normally afford the more expensive products can take the benefit of these online coupons to find great buys. There is no need to clip them or even download them if you are using them immediately; all you have to do is enter the code that is mentioned at the time of checkout, make sure you the discount is deducted from the price and you are done.

It is not only the buyers who benefit from these online coupon codes. The manufacturers too have a lot to gain by making use of these online coupons. The product manufacturers generally spend a lot of money on promotion, advertising and exhibitions. But if they use these coupons they can cut down on some of these marketing costs and at the same time reach a large number of customers online as well as sell many of their products.

No more expenses towards producing television commercials or sending sales people to provide demos and exhibit the products. This is because the online market has absolutely no boundaries and you can win customers from just about anywhere in the world. Coupons not only provide exposure of your products to the buyers but they can also buy them at a much lower price. So the online coupons not only hold magic for the buyer but for the producer or seller as well. A lot of coupon websites provide you with the best of free online coupons and lead you to some really good bargains or deals. For people who love to shop online savings can be had in hundreds of dollars with precious coupons and discount codes.