In order to get people thoroughly upset with someone, just accuse that someone of something. You don’t have to prove your accusation. Just allege it. Repeat until it sticks in the public mind. The repetition of highly emotive words assists this process: for example by inserting the adjective “sinister” into every utterance.

To assist you in number one above, spread the falsehood that “there’s no smoke without fire.” This is a handy false datum that has been around a long time and “everybody knows,” and everybody misses the fact that a fire and a piece of information are entirely different things obeying entirely different laws. In any case, there is smoke without fire, as any chemist or movie special effects expert will tell you.

Use harmless sounding euphemisms to make your most horrible crimes sound innocuous. Examples: “a change of regime,” which means using military might to depose a dictator we originally installed and replacing him with a dictator who will do what we tell him; ” our democracy” when you mean, “our corporate oligarchy;” “freedom” when you mean “doing what we tell you;” and “new world order,” which actually means “profitable chaos.”

Or “collateral damage,” which means “we killed ’em but we don’t care.”

Accuse others of what you yourself are doing. Employ a great deal of moral outrage. That way everybody will be so busy looking where you have pointed your finger, they won’t be looking at you. Impressed by your moral outrage they will never suspect that you are doing whatever it is you are outraged about.

Get your media busy, cooking up one crisis after another so as to keep public attention thoroughly away from what they should really be worried about.

Flood the marketplace with conspiracy theories, many of which should sound completely barmy. Create such a bewildering storm of conflicting messages as to become intellectual white noise. Overwhelmed and confused, the public will sink into an apathy below understanding. This is called the “wood-for-the-trees-gambit.” The actual truth about what you are up to, should it surface, will become lost in the noise and discredited by association with all the half truths, blind alleys and exaggerations.

I invite my readers to send in their own suggestions. The best will be printed. The very best will receive a free book.