The expression, website usability, has been around for quite a few years, and yet it is something that seems to be hardly talked about in the more heavily trafficked marketing forums. People seem to get so engrossed with traffic and other matters but usability does not seem to be on the majority of peoples’ radar. The meaning of this word is intuitive, and if visitors have difficulty using any aspect of your site then that is not desired. As you know, you absolutely want both in your corner if you want to succeed on the net. Also, you will find many factors involved with usability, and the sole way to optimize your site is to understand what is happening with your visitors.

There is generally one method to monitoring our visitors, and that is through a good tracking program. That is all we are able to do, for the most part, and then we analyze and make our most educated estimate, often times, as to what the problem may be. But even though that is a fairly crude approach, there really isn’t much more we are able to do. So you want to make use of the most robust tracking script you can find. A tracking script monitors site visitors; they all do that but some have much more cool bells and whistles. You can track entry and exit pages, or points. A robust tracking script will enable you to observe your visitors and look for trails and indications they were on your site.

What we are referring to here is performing site wide optimization. All businesses on the web want the highest conversion rates no matter what is truly being converted. In order to see what works, you will employ specific kinds of tests. There are superior testing processes, but the most common is A/B split testing on your pages. Most sites are not really well-suited for Taguchi multivariate testing due to the fact it requires more performance. Where you begin and what you test is up to you, and there are standard items that people tend to test, too. Nevertheless, if you are tracking and discover visitors are constantly exiting on the same page, then that is a huge clue that something on that page is causing them to leave. The smart approach to optimization and testing is to find out where your site is poor so you can correct it.

There is no question about the worth of testing and usability general performance evaluation. Nonetheless, the long term benefits will be worth the time and hassle to do it. You will understand and appreciate it much more when you see what is possible. The end game is greater success and sustained business growth.