Many companies often do not know and sometimes they tend to avoid the fact how important feedbacks are for their organization. Feedbacks form the strong spinal of a company, which takes them forward on the path of success. With the growing velocity and level of competition prevailing in the corporate world, companies can only flourish when they know what their customers want. Same rule applies in online business world. Here the competition is thicker and fierce that cannot be survived without a customer-oriented approach. Customer feedback form facilitates the most effective and efficient way of knowing what a customer thinks and wants. A customer feedback can be placed tactfully and suitably in a website so that any product or service seeker can leave his/her comments on it.

Feedbacks generated by the feedback forms help a company to know what a person liked or disliked in their products and services. This information is then processed by the concerned departments to squeeze out the necessary changes or improvements required in their services and products. Many people also provide their valuable suggestions through these forms that can be implemented by the company in their strategies as a third party perspective. Feedback forms have to be compatible enough to facilitate easy information communication and extraction from it. HTML feedback form are created through HTML coding that allows the developers and other departments attached to it to easily extract and process the information available on it for the use in companies strategies and plans. It also helps to make changes in it frequently without the need of fresh development process.

Since the presence of feedback forms is crucial to the website, thus it has to be ensured that it does not experience any breakdowns. In addition, the contents and layout of these forms also has to be such that can easily be understood by every kind of web user. The feedback form template should not be very complicated or over loaded otherwise the customer filling it may get confused or frustrated. The queries in the form should be targeted and related to the relevant topic strictly and useless or general questions should be kept to the minimum. Some important questions in a feedback form can contain queries like name, address and contact information of the user in the general context and significant questions can be related to their likes or dislikes regarding the service or product availed along with their personal suggestions.