Through this article I am going to assume that you have made a sales page to market your ebook rather than submit it to an ebook directory. When trying to market an ebook page the marketing techniques that are used are much the same as when you are marketing other websites however there are some differences. Firstly the most important thing you have to remember is that your target audience are people who like to read which means that the marketing method which is going to get you the best traffic is article marketing. People who are looking for an ebook, especially if it is an ebook about self improvement or a how to ebook, will want to read up on the topic first and see if they can get it for free. You can get a potential customer by giving them a piece of information but leave them wanting more and luckily you can provide that more straight away with the link at the bottom of your article.

Another way in which you should market your page is search engine optimization. Now this will take a lot of work unless you have money to pay for an SEO expert to optimize your website but it is an excellent way to get targeted traffic. It isn’t as good as article marketing in the respect that you essentially get to prime the consumer first but you will get far more traffic if you can get your website to the first page of google for the keywords related to your ebook and generally more traffic makes more sales.

Finally I have to mention pay per click marketing. Incase you are unfamiliar with this it is when you put your advert which can either be a picture but in this case will probably be a few lines of text on google searches and other websites in your niche. In this way you can get your website on the first page of google without SEO and onto website in the same topic. The downside of this method is that you have to pay for every time that someone clicks on your advert which can sometimes cost you more than you make. But if you want to get the word out there for you new book this is one of the best ways to do it.