Tag Archives: campaigns

Market Analysis

Successful Marketing Campaigns: How to Create and Build Them

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Market Samurai can be a great promotional tool for your business. If you still haven’t implemented Market Samurai into your business, then you need to start with it today. There are a vast number of benefits that a properly executed strategy can bring not just to you but your customers as well. The most proficient internet marketers know that a strong email campaign is the secret to increasing income and making sure your business has a long life. This article will teach you the finer points of Market Samurai. With the information you learn, you can realize amazing growth in your Internet business.

The first rule you must follow is to never use Market Samurai for sending unwanted emails. No one likes receiving spam, those unwanted and unsolicited emails. You need subscribers, people who have given their permission for you to email them by signing your list, before you start sending emails. There is also a safety issue as well when you send bulk emails to unknown parties. Your site can get into trouble if someone contacts your hosting registrar and complains about your spamming activities. Sending emails to bulk lists is also ineffective. Instead, you should spend your efforts building qualified leads. This helps to ensure that you get the best results possible from your Market Samurai efforts. You may want to look into autoresponder services like GetResponse or Aweber. They are easy to join and can really help you to create your own mailing list. While there are many autoresponder services to choose from, these two are among the best out there. Once you sign up with these services, they will create a subscription form for you and put it on your website so that people can choose to subscribe to your newsletter or ezine by providing you with an email address. You’ve now completed the first step in establishing a successful campaign that won’t get you into trouble over spamming

However, there is more to consistency than simply sending an email out at the same time every week. The look, feel, tone, style, and formatting of your emails should be consistent from email to email. This will develop loyalty to you and to your brand among your readers, and that will eventually increase your business. Along with the consistency, you also have to focus on the right timing. The time that you send out your mail will be one of the important reasons whether your subscribers will read your mails or ignore them. Research has shown that people are most likely to respond to offers and read emails on Tuesdays and Wednesdays. Therefore, these are the best days to send your emails. Mondays don’t do well, as people are just getting back into the swing of things after having the weekend off, and on Thursday and Friday, people are preparing for the weekend to come. Finally, be sure to personalize any emails you send for Market Samurai campaigns. Personalizing your emails with your subscriber’s name can increase your click-through rates, plus increase your market share. Using a touch of personalization will strengthen your relationship with your subscribers and increase the long term benefits of your campaign. If you use your Market Samurai campaign correctly and consistently, it will be a very effective marketing tool for your business. A properly formatted Market Samurai campaign will increase the stability of your business, and help to improve the returns on your investments.

Market Analysis

successful marketing campaigns and social

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In this new frontier of SOCIAL MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!

Plus! Higher Conversions

Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.

It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It’s not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found…

Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents – social marketing yielded a 1,427% better return on their investment. Not bad!

By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.

My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter. In my videos I show you why they work and how to set them up to get the fastest results.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!

Market Analysis

Personalized Multichannel Marketing Model Drives Email Direct Marketing Campaigns

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Direct marketing is no longer about trying to reach every potential customer through the shotgun approach. In fact, the methodologies employed today revolve around pinpointing the highest potential buyer, retaining existing customers, bringing back former customers, and creating campaigns that will drive prospective clients to contact companies. This has led to the models of advertising known as personalized and multichannel marketing.

Personalized marketing does just what it suggests; it personalizes the advertisement to the consumer’s personality. This means either creating a dynamic message that can be customized to each individual or performing an extremely detailed market analysis and creating custom packages for each segment. Creating a personalized marketing campaign requires knowledge of each customer and the ability to them through methods such as email direct marketing campaigns.

In multichannel marketing, the focus is on being able to keep track of how customers are being contacted, through the traditional methods of direct mail and telemarketing, as well as newer methods, such as test message and email marketing. UK has even gone so far as to offer door-to-door marketing strategies to present a more personable experience. Managing the database necessary for tracking how customers are being contacted and matching customers to remove potential duplicates requires dedication and an attention to detail.

While many companies are growing to understand the need for each of these marketing models, there are still a number of stone age businesses that refuse to adapt. These companies are the same ones that send mass amounts of spam, junk mail, and cold call any available number they receive. Fortunately, these same businesses are being used as examples as the government levies fines for not scrubbing customer lists with the do not call and do not mail databases.

As direct marketing campaigns evolve, the requirement for companies to utilize a personal multichannel marketing model becomes more obvious, and the line between them is blurring. Contacting customers means more than sending a random mailer, or spamming a useless email, in the hope that one to two percent of your recipients will reply. Instead, it’s time to focus on showing your customers why they mean more to you than a minor purchase and how you can demonstrate an interest in their lives. Direct marketing has become the method with which all communication with potential consumers will be handled, and they won’t appreciate being treated like mindless clones.