Tag Archives: Social

General Business

Importance of Business Social Network in SEO Campaign

Since the advent of Internet as a platform for online communication, businesses have looked at it with a keen eye for communicating information to public and general business promotion. With the passage of time, Internet has itself proven to be an incomparable medium in terms of the ease of use, cost effectiveness and worldwide accessibility. Today Social Networking sites have emerged as the easiest means of online communication by people of all age groups belonging to all modes of life, so businesses have indulged into them in order to get quick and massive online exposure. In order to maximize the benefits of Social Networking for businesses, there are Business Social Networks.

Business social network refers to the social network that is strictly relevant and concerned with a business whether being a stock holder, stakeholder or a customer.There are a multitude of social networking sites available like Twitter, Facebook, MySpace, LinkedIn and many more. The first step is to make a fully informative business profile that is sufficient for a first time viewer to enquire about a company’s products and product lines, its affiliates, clients, demographics and contact information.To make such a network, the utmost important measure is to publicize your business profile in already existing networks so that people can intentionally be a part of your network. While this can be a time consuming task to be completed, it has long lasting outcomes and is worth the time spent.

Once a business social network is established, a business can enjoy the following perks:

1. Massive Exposure: While it might involve a big investment of time in order to establish business social network, once established, it brings the advantage of massive exposure to an audience that is awaiting your news. It is a source of creatingbrand awareness among new comers and credibility for the existing ones.

2. Connections and Credibility: Business social network provides people with a channel to communicate and exchange opinions and priorities. These mixed opinions are a source of viewing customer preferences and hence brining innovations and variations in a business. It is a direct communication between the customers and business so it strengthens the credibility bond.

3. Search Engine Optimization: Social networking sites are the most frequently updated online mediums. Hence the frequency with which Search Engines crawl and index them are also fast paced. With business social network, a business is given an opportunity to get Search Engine Optimized in a lesser amount of time.

4. Cost Effectiveness: Use of business social networks is THE most cost friendly mode of online promotion. It provides the basis for a successful Internet Marketing campaign with even NO involvement of cost at all, as social networking sites arefree for all.

Aliza Shuffel is a Business Analyst and have good experience in developing and promoting business social network. She is attached with several networks and have a deep knowledge about them.

Market Analysis

Social Media Marketing And Market Research Company

Online marketing has been one of the primary methods of marketing to achieve success in business. But online marketing can work only when, it reaches to the right audience who could be interested in the products or services offered by the company. To achieve this, products or business are promoted through the social media channels to grab the attention of various people. This way of marketing through social media channels is called social media marketing.

Social media channels like Digg, Stumbleupon, Facebook, Twitter and various blogs have huge visitors and hence marketing through these social media channels can expose the product or services to a wide range of people. This is one of the low cost marketing strategies which can help in driving huge traffic and links to the website. These links and traffic in turn help in increasing the leads as well as get better rankings in search engines which are very crucial for the success in business.

Social media marketing has redefined the whole method of online marketing. It has turned out to be an efficient means of reaching out to various people. With social media marketing, the product is exposed to a wide social media, thus the fuss of building a huge email list and sending bulk emails is eliminated. Moreover, the marketing done through the social media channels reach out at a faster speed to millions of customers.

Social media marketing works best for small and medium businesses who are trying to enter the market, as well as big businesses who want to make a niche in the market. Social media marketing has been gaining huge recognition and is widely used by most organizations. A number of companies are developing innovative ways of social media marketing to progress in their business. Business organizations are considering key role, social media marketing plays in making the business prosper and hence allocating budgets for it.

In order to simplify social media marketing, various tools have been developed. One such tool is Reach 2.0 by infoAnalytica. Reach 2.0 is a better alternative to the traditional web marketing and lead generation concepts which provides the users with extensive reach within the target audience. Reach 2.0 increases the exposure and leads to the site which in turn help in increasing the sales thereby making the business flourish.

Reach 2.0 reduces the costs associated with traditional marketing and also simplifies the task thus eliminating the necessity of cold calling, email campaigning etc. Reach 2.0 mainly aims to reach out to the target audience. The buzz creation implemented through it drives more users who in turn drive heavy target audience thus increasing the exposure to the website. Reach 2.0 uses various social media channels like Facebook, LinkedIn, blogs, micro-blogs, online forums, groups and web portals and keeps the end users engaged through conversations.

General Business

Social Networking a Growing Strategy to Develop Business Networking

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Business is an activity where the business owners need to interact with a lot people to flourish their business and to do so, they have to enhance their social networking and business networking and they have to participate in social activities and they also attend parties sometimes unnecessarily and sometimes the boring ones as well. These all efforts are carried out to find new clients and sustain the relationships with the old ones. But this is a very time consuming and tiresome process to socialize in person and make many visits in a day. Gone are the days when all these efforts were made to establish business network since the world has contracted by the click of your mouse and computer.

Now you just need to sit in front of your computer or laptop with the internet connection and get connected to every person who has access to use the same equipments globally and become a sociable person among the crowd just by sitting at home. Since the introduction of ecommerce, there has been a gradual process of a shift of the business to the ecommerce an online world. We have witnessed a clear and quick change of the offline businesses to become online businesses. The businesses that need an offline existence also have their online presence; otherwise they are considered as orthodox and there is a potential loss of business if you don’t have online existence. And you also need to have regular interaction and get updates of other businesses through different online social network which is surely a helpful strategy to build business network.

You can find a large number of websites on the internet which are very successful in creating social networking among the people globally. Though there are too many websites of this type, only a few dominate the whole internet such as Facebook and Twitter. These online websites are called social networks as people visit websites to interact with others and they are particularly popular in the youth as they have a free medium to stay updated with other people’s activities. However, the businesses are also taking the advantage of these websites to build their social networking and business networking.

These social networks are an easy way to access and make your updates go viral within a second. What you need to do is to create a profile of your business and make a proper and specific bio of your business and the highlight the product or the service you have to offer to others. The next task is to gather people who you think will need your product or service and keep updating them your new product launches, update in the exist ones or the inclusion and introduction of new packages. To make an update is not a tough task at all as you just have to update the particular information in your business profile and submit it and it will be sent to each and every of your contact at a time. So it is the easiest way to grow your social networking as well as business networking with a few clicks.

General Forex

Online Video And Social Networking- Build Customer Loyalty

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With ever increasing competition in the world of online competition, businesses now need to keep a tab on their activities and create much of awareness about their presence with carrying out various promotion campaigns in the market. Also, there is a higher need to focus on building customer loyalty with the online clientele. The result would be that visitors would turn loyal to your brand and thus your sales volume would boost as well.

Creation and distribution of Videos- Creating a video and then distributing it via numerous channels could work as a very useful channel in increasing the popularity and awareness about your firm. A lot could be effectively communicated through a video regarding the products manufactured by your company and the services rendered by you. There are certain regions in trading where videos could fetch better results and offer more benefits. It is not just entertainment sector but many other sectors too which could use videos as a means of conveying messages to people. For online audience, preparing video content is quite a job and since there is a myriad of messages so it is to be adeptly managed. Human psychology has a bend towards something that is stimulating enough, and compels human mind to think about what it sees so that it tries comprehending the message given. Videos are surely watched by a majority of people and thus it improves the chances of sales. Videos involve all human senses, which means that the brain gathers more information and when people are informed about your products then they are likely to show interest in it.

In order to increase the longevity of videos, you’d need managing videos via a third-party site, also in conjunction with various other brands. However the drawback of this particular method is related advertising and content. It is advised that the content in videos is made keeping in mind the needs and expectations of customers so that you can get the best response. With time, just like in articles or web, the content needs updating, and in videos too the similar practice is applicable. Apart from this, email marketing is also a strategy used for product promotions.

Market Analysis

successful marketing campaigns and social

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In this new frontier of SOCIAL MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!

Plus! Higher Conversions

Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.

It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It’s not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found…

Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents – social marketing yielded a 1,427% better return on their investment. Not bad!

By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.

My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter. In my videos I show you why they work and how to set them up to get the fastest results.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!