The DVD and Blu-ray Disc (BD) release of “Harry Potter and the Deathly Hallows: Part 1” in April bolstered U.S. physical video sales following a soft first quarter, according to new IHS Screen Digest (NYSE: IHS) research.
U.S. DVD and BD consumer spending during April and the first two weeks of May posted a year-over-year increase of 1.6 %, thanks to a two-week sales explosion around “Harry Potter and The Deathly Hallows: Part 1”. The strength of Harry Potter and a strong supporting cast of other titles produced two weeks of 30 % plus overall market growth. On that sales surge, the U.S. physical video market sliced its annual decline to a 14.9 % contraction by mid-May. “Harry Potter arrived just in the nick of time for the U.S. video market,” commented Tom Adams, principal analyst and director, U.S. Media, for IHS. “First-quarter sales reflected a release slate with relatively weak performances at the theatrical box office compared to those issued during the same period in 2010. The huge week-over-week gains that Harry Potter drove for the overall market show how important big hits are to driving increased traffic and overall sales, even though new-release feature films represent only 28 % of physical video unit sales.”
The bounce in physical video sales came just as the disc-sales market was due to come up against year-to-date comparisons that included the April 22, 2010, disc release of “Avatar,” the biggest box-office title of all time. In its first four weeks on the video market, “Avatar” sold through an estimated 10.7 million discs. None of the top April/May 2011 releases matched the “Avatar” numbers, but as a group, market leader “Harry Potter” and a strong supporting lineup managed hold sales in April to just a 9 % decline compared to the same period in 2010. The other top titles included “Tangled,” released March 29, which performed strongly throughout April, as well as “Tron: Legacy” and “Chronicles of Narnia: Voyage of the Dawn Treader.”
The future is Blu
The Blu-ray format continues to expand its share of new hit sales, jumping from an estimated 27 %of total new-release shipments in 2010 to a projected 40 %by the end of this year. The new-release movies that make up 28 %of unit sales drive more than 43 % of total annual disc revenue much of which arrives in the fourth quarter. Although the first quarter box office results were also soft, second quarter results are improving compared to the same period in 2010.
Tag Archives: Video
Online Video And Social Networking- Build Customer Loyalty
With ever increasing competition in the world of online competition, businesses now need to keep a tab on their activities and create much of awareness about their presence with carrying out various promotion campaigns in the market. Also, there is a higher need to focus on building customer loyalty with the online clientele. The result would be that visitors would turn loyal to your brand and thus your sales volume would boost as well.
Creation and distribution of Videos- Creating a video and then distributing it via numerous channels could work as a very useful channel in increasing the popularity and awareness about your firm. A lot could be effectively communicated through a video regarding the products manufactured by your company and the services rendered by you. There are certain regions in trading where videos could fetch better results and offer more benefits. It is not just entertainment sector but many other sectors too which could use videos as a means of conveying messages to people. For online audience, preparing video content is quite a job and since there is a myriad of messages so it is to be adeptly managed. Human psychology has a bend towards something that is stimulating enough, and compels human mind to think about what it sees so that it tries comprehending the message given. Videos are surely watched by a majority of people and thus it improves the chances of sales. Videos involve all human senses, which means that the brain gathers more information and when people are informed about your products then they are likely to show interest in it.
In order to increase the longevity of videos, you’d need managing videos via a third-party site, also in conjunction with various other brands. However the drawback of this particular method is related advertising and content. It is advised that the content in videos is made keeping in mind the needs and expectations of customers so that you can get the best response. With time, just like in articles or web, the content needs updating, and in videos too the similar practice is applicable. Apart from this, email marketing is also a strategy used for product promotions.