Tag Archives: Customers

Market Analysis

Buy Traffic and Get Your Customers to Behave Behavior Marketing for Targeted Traffic Strategies

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Targeted traffic has classically focused on demographics, income, education, socio-economics and related categories. In the new interactive social environment of the web, buying more traffic after a behavior analysis of your targeted traffic audience is done can reap rewarding financial returns.

 

When you buy traffic exposure for your website where your targeted traffic is, your website will have higher conversion rates. Including a behavioral marketing and targeting strategy in your website’s business development plan can help you identify the most profitable avenues for website exposure that generates targeted traffic. Behavioral marketing has a broad definition. It can be applied to the analytics of your visitor’s behavior while clicking through your website, and it can be applied to your targeted traffic audience’s behavior offline, or on other websites.

 

Analyzing the click throughs on your website while offering different promotions can give you a more accurate perception of your website visitor’s behavior, and help you determine future strategies for your website’s optimisation. For example, comparing the clicks between coupons offering a substantial discount versus free shipping shows the difference between customer behaviors, and will provide you with concrete evidence for your business decision planning. Examining a high traffic click out rate on a page clearly determines that that webpage is in need of revisions.

 

Surveys and polls on your website can also help you define the behaviors of your visitors. Question your visitors on what type of electronics they own, the social websites they visit, the amount of time they spend on video websites or listening to podcasts, or what their favorite activities are and how much time they spend on those activities. An accurate picture of the visitors already on your website will give you the ammunition you need to develop a comprehensive customer profile and determine the behavioral actions of your targeted traffic audience.

 

Once you gather behavioral data from your current website visitors, you can put an action plan into place to buy traffic that specifically reaches the targeted traffic audience that is similar to your customer profile. You can also implement cross-channel marketing plans, (combining web and mobile marketing, or offline and online marketing), develop social media profiles for your website where your targeted traffic market is most likely to be, and upload videos on their favorite video website. If they are interested in gaming, then you will know to buy traffic that targets gaming markets and directories. You will also be able to better determine what other websites they are visiting based on their interests, and you can begin a more thorough competitive analysis of your competition’s presence on those websites. Your behavioral analysis will also provide you with the knowledge necessary to reanalyze your pay-per-click strategies.

 

Buy traffic and implement promotions and marketing strategies that are built upon your knowledge of your customer’s behavior – online and offline. Targeted traffic marketing must include strategies that keep up with today’s interactive and social web. Behavioral marketing analysis will not only help you buy traffic that gives you a better return on your investment – but it will also get website users behaving how you want – by clicking on your website, and turning into a converted customer. That’s the customer behavior you want.

 

General Business

How local business directories lead to a win-win situation for customers and businesses

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The contemporary scenario is characterized by cut-throat competition in all spheres of life. Be it personal or professional life, no one wants to be left behind. Similarly, we need to struggle for establishing our presence in the business world. Local business owners utilize various strategies for promoting their services and products. For example, if you intend to do business in Australia, you need to get yourself registered with an Australian Business Directory. Therefore, listing in a local business directory remains the best alternative.

The introduction of business listings in local directories has given immense exposure to businesses. Every customer searching for a product of your category would come across the name of your organization. Therefore, the listing would offer compelling benefits that pay back in the form of profits and business volumes. Moreover, your business is capable of leveraging on the benefits of free outbound marketing with unparalleled propagation volume. Generally, business directory listings focus on business entities in a particular area. However, the listings are acknowledged all over the world. This allows your competitors as well as customers to locate your business easily. Apart from this, business directory listings also provide an economical alternative to the other forms of marketing that entail a considerable expenditure.

Business directories are also popular among people because it helps them find businesses that address to their requirements. Just imagine whom would you call if a water leak takes place in your house! At that very moment you think of referring to a business directory that provides you with a list of plumbers in the vicinity of your residence.

A few decades back, business listings were limited to Yellow Pages, Specific Industry Directories and Regional/ General Business directories. In the present scenario, all the three directories are available on the Internet. Listing a business often brings the targeted traffic to your website. This improves the overall search engine ranking of your website. The leading search engines like Yahoo, Bing and Google rank a website on the basis of link popularity as well as various other factors.

Any competent local business directory would provide you with a live link to your website. This offers a two-fold advantage. People might click on the link thereby increasing the number of people that visit your website. Moreover, search engines consider every incoming link to your website as a vote for your website. An increase in the number of incoming links definitely improves the search engine ranking of your website!