Tag Archives: Marketing

General Business

Online Marketing Analyst

The Job Description of a Marketing Analyst

A marketing analyst is an individual who gathers information about what people think to help companies understand what type of products people want and at what price. The specific duties of a marketing analyst will vary depending on the type and size of organization they work for, however, these specialist practitioners focus exclusively on designing and conducting surveys through various media channels including telephone, internet, and mail or they may develop advertising brochures and commercials, sales plans and product promotions such as give-a- ways or rebates. Marketing analysts may also work with statisticians, economists or collaborate with other marketing analysts in order to designs surveys.

Other duties of a marketing analyst include:

* analyzing and collecting data to evaluate existing and potential product or service market
* evaluate prices, sales and methods of marketing and distribution
* study data on past sales to predict future sales
* devise and implement effective strategic methods and procedures in order to obtain correct data
* design surveys to assess consumer preferences

Marketing Analysts are hired by a variety of clients such as government agencies or corporations to make recommendations and help them implement ideas on the promotion, distribution and pricing of products or services. However, most clients hire them to gather, compile and analyze data in order to identify and monitor its competition as well as research and monitor current market conditions or changes in the industry that may affect sales.

The information gathered also allows them to make fiscal or policy decisions, measuring the effectiveness of those decisions or to improve customer satisfaction.

Marketing Analysts must possess certain preferred qualities in order to distinguish themselves from their competition and create a niche market for themselves. These include possessing strong analytical skills and keen attention to details, exceptionally well organized, goal orientated, strong oral and written communications, analytical problem-solving skills, and the ability to articulate and display a high level of professionalism. They must also be patient and persistent due to having to work for long hours sometimes under difficult circumstances. Having strong people skills is a must as sometimes they must supervise interviews for individuals of varying cultural, religious and educational backgrounds.

Education Required for becoming a Marketing Analyst

A Bachelor’s degree is the minimum requirement needed to pursue many entry-level marketing analyst positions such as administrative trainee or research assistant. However, a Masters degree is the basic requirement for companies seeking marketing analysts to occupy technical positions within their organization.

The training programs required for aspiring marketing analysts must include courses in business, marketing and consumer behavior coupled with other liberal arts and social science courses in English, Economics, Psychology and Sociology. Due to the importance of quantitative skills in the career of a marketing analyst, courses providing instructions in Statistics, Mathematics, Computer Science, Sampling Theory and Design are significantly helpful to your career as you progress in this dynamic and increasingly competitive field.

Most marketing analysts often go on to pursue advanced degrees in business administration, communications, marketing, statistics or a closely related field to enhance their personal and professional growth. They also continuously upgrade their skills through short courses and seminars to keep abreast of the latest methods of developing, conducting and analyzing surveys and other data.

Online Programs to Get You There

Individuals can gain formal education and practical specialized training needed for the position of a marketing analyst through various accredited institutions that offer an online marketing degree. The online institutions that offer the concentration in Marketing at the Bachelor or Master Degree levels provide additional focus on the latest principles and technologies utilized within today’s high tech global environment. Some of the online course topics covered include those in e-commerce, consumer behavior, marketing strategy, market research, professional selling and internet marketing to develop students’ abilities in general business management, critical thinking, problem solving, decision making, communication and writing skills.

Some of the top Schools providing an Online Marketing Degree include:

* Westwood College Online
* Kaplan University
* Strayer University
* University of Phoenix
* AUI Online
* North West Arkansas Community College (Marketing Analyst Program)

Average Salary for a Marketing Analyst

The salary for a marketing analyst will vary depending on the type and size of the company, location, level of qualification and experience. Studies reveal that more than 50% of marketing analysts earn between $35,493 and $45,205 per year.

Forex Trading Articles

Internet Marketing VS Forex Currency Trading

There are two types of internet business, they both are different from one another, and they are internet marketing and the forex currency trading. The internet market involves the marketing of a product which you promote it through online. Internet marketing is fully based upon the online. In internet marketing, marketing only takes place in online.

All business transactions are done in internet marketing. The forex currency trading is a very famous business. It is the largest market on this world. In this market, daily currencies are traded. Forex trading market is also known as the forex currency trading because of the trading of different currencies. Trading is done online in the forex trading market. Anyone can do his business of forex trading or internet marketing through online from any part of the world.

In internet marketing, the marketing of the product is involved and in internet market buying of one currency at low and selling it at higher price is involved. These two forms of online business are the most common business and different in every field. But, they are similar in one thing that both the functions of these businesses are performed in online.

In both these businesses you can work according to your comfort and convenient. In forex trading you need a strategy to trade efficiently and effectively. There are many helping tools present in the forex market to help a trader to trader successfully. Knowledge is required in both these online businesses. Without proper knowledge anyone cannot survive for long time in these two businesses.

Selling is the main aim of the internet marketing. Selling of currencies at high is the main aim of the traders of the forex currency trading. There is a main advantage of forex trading market that a trader can trade at any time in 24 hours of the day as the forex trading market is open for all 24 hours in a day.

General Business

Business Marketing

Marketing business has evolved to indicate the marketing of any product or service to an organization that is dedicated to the production of goods and services for others, regardless of ownership.

Nature of Marketing Company:
The problems faced by business sellers are significantly different from those faced by sellers of consumer products or services. The basics, of course, are similar. That is, all traders have to do with the selection of target markets, with a segmentation in these markets, and decisions about products, promotion, price and distribution. The nature of the purchase of the organization, characterized by multiple influences, professional buyers and long-term relationships is very different from consumer buying. Since purchasing organizations to achieve organizational purposes, the emphasis is on functionality. As a result, most of the goods and services produced to meet the needs of organizations to find markets in many countries. Selection of markets, the critical decision, is the horizontal dimension of consumer goods over a vertical dimension.

Business Marketing Strategy:
At the heart of the business of marketing is the formulation of the strategy, a strategy that takes into account the nature of demand for the product or service in particular, the industry in which the company competes and the events and trends in the wider external environment . Marketing strategy, however, is not conceived in an organizational vacuum. Its purpose is to help the company to achieve its objectives. Keep in mind the capabilities and aspirations of the company and must work closely and in harmony with other functional strategies.

Products & Services:
business strategy of marketing is also influenced by the characteristics of the product or service itself, regardless of the target market. A number of classification schemes have been developed to better identify the nature of these goods and services as a basis for better understanding of the nature of the buying process for them and therefore the development of marketing strategy. Most classification systems are:

1. Raw materials
2. Manufactured materials
3. Components
4. Services

Marketing Strategy and Planning:
There is only one valid definition of business purpose: to create a customer. The markets are run by people not created by God, nature or economic forces. They want a company meets may have been felt by the customers before they were given the means to satisfy it – but still a potential want until the action of entrepreneurs become effective demand.

The marketing concept holds that the purpose of a company is or should be – to meet the desires and needs of their customers better than its competitors and make a profit. This requires the collective efforts of all participants in the organization. Guiding these collective efforts is the role of business strategy. The marketing strategy can guide the development of business strategy, but also support and work in harmony with other functional strategies.

In general, business strategies sets the objectives of business, indicate the extent of the company, in terms of products and markets, and identify key technologies and the source of competitive advantage. The components of business strategy tend to be functional strategies. These include a marketing strategy that addresses the target market and the actions needed to reach them effectively, a manufacturing strategy, which seeks to make or buy decisions, plant size and manufacturing processes, a strategy research and development or engineering, which deals with issues such as basic or applied research and technology fields, a financial strategy, which addresses methods of financing, financial conditions, credit risk, or working capital, the size and nature of work force, and people management systems.

Depending on the nature of business, business strategy may include other dimensions as well. Marketing strategy, however, lies in the heart of business strategy. More than any other, has to do with the external environment and therefore seeks to provide guidance with respect to the markets to be served, and products for production, fundamental business decisions. These business decisions can only be done in the context of corporate resources and skills and collective capabilities. Marketing strategy, therefore, should be as concerned with the capabilities of the company as it is with customers, competitors and other external environment.

Market Analysis

Social Media Marketing And Market Research Company

Online marketing has been one of the primary methods of marketing to achieve success in business. But online marketing can work only when, it reaches to the right audience who could be interested in the products or services offered by the company. To achieve this, products or business are promoted through the social media channels to grab the attention of various people. This way of marketing through social media channels is called social media marketing.

Social media channels like Digg, Stumbleupon, Facebook, Twitter and various blogs have huge visitors and hence marketing through these social media channels can expose the product or services to a wide range of people. This is one of the low cost marketing strategies which can help in driving huge traffic and links to the website. These links and traffic in turn help in increasing the leads as well as get better rankings in search engines which are very crucial for the success in business.

Social media marketing has redefined the whole method of online marketing. It has turned out to be an efficient means of reaching out to various people. With social media marketing, the product is exposed to a wide social media, thus the fuss of building a huge email list and sending bulk emails is eliminated. Moreover, the marketing done through the social media channels reach out at a faster speed to millions of customers.

Social media marketing works best for small and medium businesses who are trying to enter the market, as well as big businesses who want to make a niche in the market. Social media marketing has been gaining huge recognition and is widely used by most organizations. A number of companies are developing innovative ways of social media marketing to progress in their business. Business organizations are considering key role, social media marketing plays in making the business prosper and hence allocating budgets for it.

In order to simplify social media marketing, various tools have been developed. One such tool is Reach 2.0 by infoAnalytica. Reach 2.0 is a better alternative to the traditional web marketing and lead generation concepts which provides the users with extensive reach within the target audience. Reach 2.0 increases the exposure and leads to the site which in turn help in increasing the sales thereby making the business flourish.

Reach 2.0 reduces the costs associated with traditional marketing and also simplifies the task thus eliminating the necessity of cold calling, email campaigning etc. Reach 2.0 mainly aims to reach out to the target audience. The buzz creation implemented through it drives more users who in turn drive heavy target audience thus increasing the exposure to the website. Reach 2.0 uses various social media channels like Facebook, LinkedIn, blogs, micro-blogs, online forums, groups and web portals and keeps the end users engaged through conversations.

Market Analysis

Invention Marketing: Promotes Your Invention Among Consumers

To invent something new is always a bonus to the consumers. A new invention requires new ideas, lots of imaginations and new challenges. Although a person can develop new product as new invention but it may be possible that he/she don’t have proper market strategies and resources to make the product popular. In that case the person can take the services of invention marketing companies which provide services like market study, patent assistant, prototype development, engineered drawings, networking, trade show representation, licensing agreements, product distribution and market research.

It is noteworthy that if the invented product is very useful but is not properly marketed among the potential buyers properly then it will result in a waste. Thus it is very important to first make people familiarize about the product. To make available your product among esteemed consumers, you must go for taking the services of invention marketing companies. With the help of their services it is sure you will get recognition that you and your product well deserves.

Invention marketing companies provide best presentation to the product. First of all these companies start with a proposal or concept and finally the new invented product is in the hand of popular retailers throughout the country and abroad. Although there are many steps in between but it’s up to the investor to choose invention marketing companies for all steps or just for one step. They are available for investors in all phases of invention marketing strategy process.

The Invention Help Marketing team is a leader for Invention marketing. They represent individuals and small companies who have either prototypes or invention concept. They are interested to promote those companies who have genuine profit potential. The Invention Help Marketing makes profit, only in the case if inventor or individual inventor’s agent makes profit. Due to this factor both parties can earn and encourage themselves. Simply having an idea of new invention is not enough. After inventing a product, there will be an energetic marketing strategy and presentation so as to create the demand of the product. If potential buyers are not available in the market then it is considered must to generate an interest for the product in the minds of the buyers. After that they are available to buy new invention in future.

The Invention Help Marketing is in each and every aspect of product promotion process. They are specialized in prototyping and packaging to presenting and negotiating. They provide services like patent licensing, graphic design, market analysis, marketing campaigns, prototype building, physical display presentation, trade show presentation, manufacturing, video presentation building, web designing, consulting web marketing and product package design etc.

So if you have a potential invented product then just contact to Invention Help Marketing which is one of the best Invention marketing company.
To invent something new is always a bonus to the consumers. A new invention requires new ideas, lots of imaginations and new challenges. Although a person can develop new product as new invention but it may be possible that he/she don’t have proper market strategies and resources to make the product popular. In that case the person can take the services of invention marketing companies which provide services like market study, patent assistant, prototype development, engineered drawings, networking, trade show representation, licensing agreements, product distribution and market research.

It is noteworthy that if the invented product is very useful but is not properly marketed among the potential buyers properly then it will result in a waste. Thus it is very important to first make people familiarize about the product. To make available your product among esteemed consumers, you must go for taking the services of invention marketing companies. With the help of their services it is sure you will get recognition that you and your product well deserves.

Invention marketing companies provide best presentation to the product. First of all these companies start with a proposal or concept and finally the new invented product is in the hand of popular retailers throughout the country and abroad. Although there are many steps in between but it’s up to the investor to choose invention marketing companies for all steps or just for one step. They are available for investors in all phases of invention marketing strategy process.

The Invention Help Marketing team is a leader for Invention marketing. They represent individuals and small companies who have either prototypes or invention concept. They are interested to promote those companies who have genuine profit potential. The Invention Help Marketing makes profit, only in the case if inventor or individual inventor’s agent makes profit. Due to this factor both parties can earn and encourage themselves. Simply having an idea of new invention is not enough. After inventing a product, there will be an energetic marketing strategy and presentation so as to create the demand of the product. If potential buyers are not available in the market then it is considered must to generate an interest for the product in the minds of the buyers. After that they are available to buy new invention in future.

The Invention Help Marketing is in each and every aspect of product promotion process. They are specialized in prototyping and packaging to presenting and negotiating. They provide services like patent licensing, graphic design, market analysis, marketing campaigns, prototype building, physical display presentation, trade show presentation, manufacturing, video presentation building, web designing, consulting web marketing and product package design etc.

So if you have a potential invented product then just contact to Invention Help Marketing which is one of the best Invention marketing company.