Tag Archives: Reach

Automotive MEMS Sensor Market to Reach Record High in 2010

Driven by the rapid recovery in automotive production and inventory rebuilding among sensor component suppliers, the market for automotive microelectromechanical system (MEMS) sensors will expand to record size in 2010, according to market research firm iSuppli, now a part of IHS Inc.

Marking a new high point for the industry, shipments of automotive MEMS sensors will reach 662.3 million units in 2010, up a robust 32.1% from 501.2 million units in 2009. The projected year-end levels – including the replenishment of inventory pipelines that were depleted during the recession of 2009 – will exceed even the pre-crisis high point in 2007 of 640 million sensors, iSuppli data research shows.

“The recovery in automotive MEMS shipments represents a happy turnaround from the depressed levels of 2009 when shipments cratered and reached a nadir, and the years ahead will provide additional room for expansion,” noted by Richard Dixon, Senior Analyst, MEMS and sensors at iSuppli.

Nonetheless, growth will slow in 2011, with shipments anticipated to climb just 7.3% as the market normalizes following the exuberance in 2010. Production then will pick up again in 2012, and growth rates end up north of 13% by 2014.

One significant engine of automotive MEMS growth is the use of sensors in passenger cars supporting mandated safety technologies such as electronic stability control (ESC) and tire pressure monitoring systems (TPMS).

The United States and Europe have led the adoption of legislation on such safety systems and other countries like Australia and Canada have quickly followed suit. However, similar mandates are now being adopted in South Korea and are expected in Japan, accelerating overall adoption rates worldwide. The extra opportunity from both ESC and TPMS for automotive MEMS suppliers to Japan and Korea will correspond to additional revenue of $120 million in those regions alone for the next five years.

China will also account for a large portion of the automotive MEMS action. Compared to U.S. or European vehicles, the electronics content of low- and mid-range vehicles in China is about 50% or less, but sensor penetration will steadily increase – first in power train application in order to reduce carbon emissions that choke Chinese cities and as safety sensors for additional airbags & ESC systems.

Among the new applications providing suppliers greater production opportunities for automotive MEMS sensors, the most prominent include usage of gas sensors to control air quality in the cabin; infrared thermopiles to monitor temperature; microbolometers to aid night-vision systems and MEMS oscillators to boost rear-view cameras.

iSuppli notes that some consumer-oriented MEMS sensor suppliers are making inroads into the automotive market, widening the pool of players participating in the space.

In particular STMicroelectronics – the leading MEMS supplier for consumer and mobile application and which so far has targeted non-safety critical applications in automotive such as car alarms and navigation – has now entered the airbag market with a high g accelerometer.

Touch-Screen Tablet PC This Year Will Reach 60 Million Shipments

According to Display Search “2011 touch screen in the first quarter of the latest market analysis” report (Q1’11 Touch Panel Market Analysis Update), 2011 required the touch screen flat panel computer shipments are expected to reach 60 million. Apple is likely in 2011 and 2012 continue to be the largest flat-panel touch screen consumer business, while other brands will catch up in 2012. Display Search estimates required for 2016 touch-screen tablet PC shipments will reach 260 million, an increase over 333% in 2011.

Vice President Emerging Display Technology Display Search said Dr. Jennifer Colegrove, a touch screen Tablet PC applications in the fastest growing product type, most of the Tablet PC to emulate Apple’s use of projected capacitive multi-touch technology; a small part of the Tablet PC using resistance touch technology, because the technology has handwriting recognition and cheaper; There is also a part of the Tablet PC digital board to have handwriting recognition and drawing functions.

Regions because of the touch screen technology and supply chain needs of local customers vary. In China Taiwan, touch screen touch screen suppliers to expand production capacity in a more holistic value chain when they want to touch screen tablet PC and mobile phone applications can be as successful. In North America, Atmel, Synopsys released the application of international and IDT to the projected capacitive touch screen of the new controller IC products. In Japan, the yen weak, suppliers strive to put into production, plant type (Gunze) and Suzutora ITO film and other companies are expanding production capacity.

Currently, there are 10 kinds of different structure are applied to meet the projected capacitive touch screen. Application depends on the structure of IP suppliers and production processes of different capacity. Further pointed out that Dr. Colegrove, who can to optimize the structure, at least in the materials and processes to produce the most compact high-performance products, will come to the touch panel market is expected to become the most successful suppliers.

“The first quarter of 2011, the latest touch-screen market analysis” of the other elements include:

AU Optronics will be on-cell touch-panel display applications to small and medium size, good rate of success will be increased to 80%. AUO and began shipping to digital cameras, portable auto navigation system (PND) and mobile phones and other customers.

HP introduced the first touch one model, the computer monitor can be adjusted 60 degree angle pitch to meet the requirements of the user comfort. Apple in 2010, also applied for similar patents. This user-friendly solutions in the future will greatly promote the touch-screen machines in one application.

2011 International Consumer Electronics Show, Sharp, Motorola, Lenovo, RIM, Dell, Freescale, Microsoft Kinect, PrimeSens, e OpenNI, Multi Touch Ltd, 3M, Touch Revolution, IDT, Stantum, LG Display, Wacom , Keytec and Samsung have the touch or touch screen display functionality.

Mobile phones and tablet PCs in touch solution, plays a decisive role in the control chip.

A Business Directory Can be Effective Marketing Tool to Reach to Prospects

Getting listed in a reputed business directory, under a highly relevant classification, is one of the best marketing options for your business.

Paid advertisement solutions (pay per click, banner etc.) and organic search engine marketing is very important for a business to be successful over internet. It’s also important for a business to be listed in reputable business directories.

Though consumers search products or service on search engines, they esp. b2b buyers also use the business directory as a database to collect specific and detailed information of a business, compare products, analyze and evaluate product specifications and features.

Scope of a business directory: A general business directory list businesses from more than one industry. Every directory has its own object and scope. Below is given a general picture of sites that business directory can list:

Sites of manufacturer, distributor, marketer, sellers.
Sites of trade associations, educational institutions and training programs, business and economic news, events, etc.
Sites of service providers who provide business services like accounting, finance, human resources, management, marketing, etc.

Given below are some of the features a business directory offers that a business can benefit from-

Regular listing: Adding business is through comprehensive category structure is the main service a directory offers. Being listed a business can increase its online traffic. Major business directories can send very relevant traffic to a business.

Featured listing: Featured listing some directory also called it sponsored listing. If business is added as featured it is shown at the top of the category it is listed. The feature gives a listing opportunity to be noticed first when the category is visited. A sponsored listing will send more traffic than a basic listing.

Advertisement: Business directories also offer advertisement service like pay per click campaign, banner advertisement, news letter advertisement etc. Some directories also offer offline advertisement in their print news letter or magazine. A business can spread the word further taking advertisement service of business directories.

Market place: Many business directories also offer marketplace to buy or sell products or service. By taking part in the market place that a business directory offers a business can increase its sells.

Other features: Business directories also offer industry news, market research information, how to guide and other innovative services.

Indirect benefits a business directory can offer:

Most of the business directory offer search engine friendly listing. When a business website is added in a directory, it gets a link. The link from a business directory is one way and very much relevant. It is one of the editorial forms of link that a site can have. This type of editorial link from authority business directory helps to improve search engine ranking that will result in more traffic from search engines.

A business must consider a business directory important marketing tool to promote a business over internet along with its other online marketing and promotion campaign.