Tag Archives: Significance

The Significance of OSS in Telecom Billing Solutions

Communication is a never ending process that remains mandatory in both personal and professional level. Today, the telecom industry offers numerous services that act as a proper communication tool to undertake market analysis and further assisting the companies to promote their sales lead. But, the telecom providers often face some discrepancies while rendering some important aspects. Especially, the subject matter of billing policy comes in first. Today, there is a new concept known as OSS or Operations Support System, that is specially developed to have a proper track upon the inventory, management, planning and repair functions for telecommunication service providers.

Every telecom operator undertakes a task that is fully responsible for billing services and charging related matter. With the help of the Telecom Billing Solutions, it is convenient to understand the requirement of the client and what type of services should be requested. This will allow the client, retain to the service provider for a longer time. The implementation of OSS enhances billing, traffic analysis, cost allocation, inventory management service, order management and network optimization.

The main functionality of the telecommunication OSS is to track the database that the customer is using. After accessing the data, it is forwarded to the billing department for next level of processing. Providing a detailed billing structure is very vital to make the clients satisfied. This will definitely make them feel that their interests are always safeguarded by the service provider.

The OSS starts with a client application request in favor of a fresh account, with a specific telecom service provider. Once the customer records are verified, a special ID is sent to the fresh client. After the approval, the account is activated and then the client is entitled to access the services as per the scheme.

After the service commencement, the call records are processed under the specific ID as per the tariff plan. If the client is using some value added services then all the additional costs would be credited to the primary plan. Apart from the primary billing usage, OSS also monitor the errors and faults that are faced by the customers. All the customer support calls are closely scrutinized and are used for future reference. The modified records into the customer’s ID such as errors, additional discounts or manual data reports are also updated through this system and assist respective departments to improve or cut down the problems in the future. After a specific period, a database is formulated as per the billing standards (Automated Message Accounting System, Network Data Management, etc). In addition, OSS incorporates cost based on the collections, printing, billing cycles and call center.

As the competition grows, the service provider needs to concentrate upon advanced billing system through a better mode. The Customer relationship management represents an effective telecom billing solutions through OSS. It is a must in telecommunication industry.

Significance of Market Research in The Existing Scenario

The idea of market research has found unprecedented growth in the times of recession. Such researches are fruitful in boosting sales of existing as well as new products. Proper research and planning is an integral part of a successful business venture.

Basic Concept of Research

Market research is basically the process of collecting and analysing essential data which is related to certain products and services. It is one of the best and proven methodologies adopted by businesses to meet tough competitions in the markets. The basic concept that underlies beneath the fact of such researches is to understand the needs and requirements of the target audience. It is only when the needs of the target audience is met, that businesses achieve its goals.

The Necessity of Market Research

Studies have proved the importance and necessity of researches conducted through various ways to understand the existing market scenarios. Some of the most important reasons for conducting market research involve the following:

Multiply profits: With the help of such researches, it is possible to analyse different methods to maximise profits. By maximising profits, the company can assure of its long life and increased revenue.

Appropriate decisions: Market research helps companies to take the right decision related to products and services. The entry of new products and its considerable effects on the consumers can be analysed in a productive manner with the help of these researches. It is also easy to analyse the preferences of the consumers and whether their needs are being satisfied with the products or not.

Face competition: Tough competitions can be faced through effective market research. Different aspects of the competitors such as their type of operations, identity, target audience and strategies can be analysed effectively which can prove beneficial for businesses to meet their goals.

Maximise sales: Profits can be maximised by increasing sales which is only possible through market research. These researches pave way for a better understanding of existing market scenarios and the consumer behaviours.
bbThe sole purpose of such research involves identifying the target audience. Different types of researches conducted by businesses help to achieve their goals. The marketers then launch the products to meet the necessities of their target audiences.

Understanding the Types of Market Research

Every business organisation requires an effective market research to improvise their existing products as well as to tap the markets for better opportunities. Profit is the ultimate goal of any business venture which can be maximised with the help of effective researches. There are different methods of conducting researches which are explained briefly in the following sections.

The two main types of research include the primary research and the secondary research. Among the two the primary research is more effective as it involves collection of data directly from the consumers. However, the primary research is further categorised into two- the quantitative and the qualitative research.

The secondary research involves analysing data which has been collected by other sources for various purposes. This is quite an inexpensive method of market research. Nevertheless, businesses can adopt different methodologies to achieve its purpose of maximising sales and profits.