Tag Archives: Tools

Market Analysis

PHP Web Development Tools: Use them to Excel in Website Development

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PHP Development Tools are almost freely available on the world wide and this makes the businesses play big in the online and Internet marketing industry today. With next generation PHP tools, a website development company has enormous power in its ambit to render innovative functionalities for use by clients across the globe.

Many of the PHP development tools are present online and more are added to the inventory every day. These tools are easy to use and add innovative methodologies to the business models in order to smoothen the processes for streamlined use. The best part o these tools are that even a person with little knowledge of website development or designing can partake their practical implementations without any hinge. The general prerequisites for the PHP tools to be the performing tools is that they should be reliable and foolproof, add weight to the ongoing processes and models in an organization, have cross platform support and above all affordable, without laying any overhead costs on the companies.

PHP Development Tools – The Indispensability Factor
With plenty of cutting-edge technology tools blooming round the corner, the IT and web based companies have all to choose from the wide range. The prominent tools employed in PHP development are:

  • Debugging Tools: PHP development tools should send virtual prompts on your desktops, in case there is syntax problem. In case any logical error erupts, there are many online tools, which can be downloaded on the system. The best part is that the tool should be handy enough to leave the debug code in programs and the programmer can set the command to on and off. There is only one limitation to the debugging tools and that is the web developer cannot stop and see the wrong variables and then move forward. Yes! This is real tough thing to handle. Well! This can be overcome in later stage.
  • Server Synchronized FTP Program: The latest genres of PHP development tools have the features to upload the program codes to the server and can download them for enhancements. In this manner, the web developers get intelligent tools that can fulfill their requirements.
  • Code Search Tools: When you search for specific module or uses of a specific variable, these tools comes handy to have a utility that can search within all your code to find a term.
  • Version Control Tools: The tools such as CS-RCS, Subversion etc. simply allow the versions of the program to remain coherent with the web development requirements. Much above, the tools can be downloaded free from the website and seamlessly incorporated for further use.
  • PHP Friendly Virtual Server: In order to run the tools to your benefits, it necessary for the web hosting and web development companies to take into account the type of server they would use for it. Many of hosting companies show a hyperbolic standpoint of their services, but in actuality, they are the least ones to offer online or offline support for any requirements. Go for the PHP friendly virtual servers that have the capability of providing MySQL standard facilities.

These and many more, make the PHP Development Tools the obvious choice for majority of web development companies.  There is lot of information and help, tips and tricks available on internet these days that you can use and excel.

Market Analysis

The Accuracy of Keyword Research Tools Available in The Market

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There are many factors affecting the success of any internet marketing campaign. Keyword research is one the most important tasks for any internet marketing campaign to be successful, therefore a lot of care is to be taken while performing it. Keyword research is done based on some factors like targeted market whether local or international, nature of the business or services and many more.

There are many keyword research tools available in the market but it’s difficult to identify the accuracy of those tools but the only way to judge it is with personal experience. When we use a keyword tool and work on the basis of research done with that tool and are unable to find the reasonable results even after being at the top of the search engine ranking pages at that point we realize what difference does a inaccurate keyword research toll makes. Like for e.g. the local monthly traffic shown for a keyword like “web design” could be shown 50,000 but in reality when you are at the top-spot of that particular keyword you are unable to find more than 5,000 inquiries. This is the kind of a problem which could fail any internet marketing campaign whether Pay-Per-Click or Search Engine Optimization.

There is a Google Keyword Tool available for free which is being used by maximum no of people and it would be surprising to know but it gives unrealistic figures. Then there is Market Samurai which has a demo version which can be used for free and has a paid version which adds up with some other features which are irrelevant. Market Samurai is again powered by or showing results on the basis of Google Keyword tool. Then there are “keywordspy”, “wordstream” and “ispionage” which are reasonably effective. Then there are most suitable keyword tools like “wordtracker” and “keyworddiscovery”. WordTracker is one of the best tools available in the market it has very deep research into keywords which gives quite accurate and reasonable results to its customers. WordTracker is a paid service and costs somewhere around $59 a month, the only drawback that can be found is it only shows results only for United Kingdom and United States of America.

The best solution for proper keyword research would be to either use “wordtracker” or “keyworddiscovery” as both of these give relevant results and contribute in the success of internet marketing campaigns. They have much more accuracy as compared to the other keyword research tools available in the market. If the searches are not based on UK or USA then keyword discovery tool would be much more preferable so its upto an individual whether to pay money and get accurate search results or to do it without money and depend or plan the whole campaign on something that might not actually happen after putting all the effort into a campaign. So, one should make sure before starting to work on a campaign that the keyword research has been done from a reliable site as keyword research holds a great value in the world of Search Engine Marketing.

General Business

It’s the business, stupid: bringing strategy tools into the practice of law

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Law schools do not generally teach anything about business, as opposed to business law. As a result, lawyers learn about business legal forms and contracts, but nothing about the non-legal imperatives of running a business like corporate finance, marketing, or corporate strategy. Furthermore, as members of an inherently conservative profession many lawyers resist engaging in any topic that goes beyond the four corners of their legal brief (“I only give legal advice”).

This is highly problematic for business, because every legal problem comes within a business context, and lawyers who are not willing or able to understand that context cannot give good advice; Brandeis J.’s dictum is as applicable with respect to business knowledge as it is with respect to economics, and there remains a significant knowledge gap between the practice of law and the practice of business.

In some cases lawyers address this knowledge gap by specializing not only in a particular field of law but also in a particular industry, and in this way they develop industry expertise in substitution of more general business knowledge. At the same time the scale of the knowledge gap can be masked by the natural hubris of the legal profession—lawyers who are at the pinnacle of every information and decision making-tree they are associated with can suffer from the illusion of knowing more, not less, than their clients.

A great deal has been written about alternatives to lawyers billing by the hour, or lawyers working from home instead of at a desk in a big law firm, but in my view these topics are relatively trivial. A much more significant topic is bringing business financial and strategy tools into the practice of law in order to develop a multi-disciplinary approach to the delivery of legal services.

In a litigation context for example the focus of lawyers should not be on winning their client’s case but on solving the underlying business problems—the disputes which were the reason clients came to them in the first place. One very simple example of this would be to compare the cost of litigation with the cost of buying the other side’s company—if the two numbers bear some similarity then a rare opportunity for a litigator to participate in value creation instead of value destruction may exist.

Business clients want to know how much their case will cost, how long it will take, what the risks are, and the probable result. These four basis elements—cost, risk, time, and reward, are the foundation of the financial analysis of any business proposal, and there is no reason why lawyers cannot make reasoned and reasonably reliable assessments of these elements in any given legal context—the law is no more uncertain than many projects undertaken by business, and in many cases is substantially more certain.

Once we have attached numbers, or a range of numbers, to the four elements then we can financially model them the same way we can model any other business proposal. We can start with a simple spreadsheet comparing cost to risk-discounted reward, or add time to give a net present value calculation (which will show how high the reward would have to be to justify the risk over time, all other things being equal). Nor does it stop there—we can go on to decision tree modeling to assess the value of certain choices and options, and use sensitivity analysis or tornado diagrams to identify the assumptions in the model around which most of the risk in the model revolves; this in turn allows us to go back and further assess the assumptions.

I am aware of no lawyers anywhere in the world who consistently adopt this multi-disciplinary approach in their practices. Discovering such lawyers, and developing a framework with readers to put some flesh on the bones of this theoretical multi-disciplinary approach, is a key objective of this Journal.

 

Forex Trading Articles

Forex Trading Tools: Common Forex Trading Terms

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The foreign exchange market, or Forex market, is an around-the-clock cash market where the currencies of nations are bought and sold. Forex trading is always done in currency pairs. For example, you buy Euros, paying with U.S. Dollars, or you sell Canadian Dollars for Japanese Yen. The value of your Forex investment increases or decreases because of changes in the currency exchange rate or Forex rate. These changes can occur at any time, and often result from economic and political events. The purpose of this article is to discuss commonly used Forex trading terms.


Bid and Ask Price: Like the stock market, the Forex market has a bid and ask price. The bid is the price you can sell at. The ask is the price you can buy at.


Bid/Ask Spread: The bid/ask spread or simply spread is the distance between the bid and ask prices. This spread is usually expressed in pips. For example, if the the bid price is 1.2362 and the ask price is 1.2365, the spread between the bid and ask prices is 3 pips wide (1.2365 – 1.2362 = 3 pips).


Lots: 1 Lot is equal to 100,000 units of the base. Likewise, 2 Lots are equal to 200,000 units of the base, 3 Lots are equal to 300,000 units of the base, and so on.


Margin: Margin is referred to as the collateral needed to facilitate a Forex deal. Usually, this is a very small portion of the entire deal, say 1% or 1:100. Please note that margin is a double-edged sword. Without the proper use of risk management tools (for example, the stop-loss option), you can experience substantial losses as well as gains.


Long Position/Short Position: A long position is a market position that appreciates in value if the market price increases. Conversely, a short position is a market position that appreciates in value if the market price decreases. (In every open Forex position, you are long in one currency and short in the other.)


Stop-Loss Order: A stop-loss order is a market order to close a Forex position if or when losses reach a pre-set threshold. According to Bruce Kovner: Whenever I enter a position, I have a predetermined stop. That is the only way I can sleep. I know where I am getting out before I get in. The position size on a trade is determined by the stop, and the stop is determined on a technical basis. Ed Seykota adds: The elements of good trading are: (1) cutting losses, (2) cutting losses, and (3) cutting losses. If you can follow these three rules, you may have a chance.


Take-Profit Order: A take-profit order is a market order to close a Forex position if or when profits reach a pre-set threshold.


Fundamental Analysis: A fundamental analysis uses economic and political factors, such as unemployment rates, interest rates, or inflation, as a means of predicting currency movements. Fundamental analysis is concerned with the reasons or causes for currency movements. Many Forex traders who rely on fundamental analysis plan their trading strategies around a number of key U.S. Government economic indicators. Some of these indicators are the Gross Domestic Product (GDP), Foreign Exchange Rates, the Composite Index of Leading Indicators, the Consumer Price Index (CPI), Retail Sales, Housing Starts, the Employment Cost Index, and Consumer Confidence.


Technical Analysis: A technical analysis uses historical data as a means of predicting currency movements. The technical analyst believes that history repeats itself over and over again. Technical analysis is not concerned with the reasons for currency movements (for example, interest rates or inflation). Instead, it believes that historical currency movements are a clear indication of future ones.


Trading System: According to Howard Abell, The trading system gives the trader the ability to control his or her emotional states rather than allowing them to control him. A system is a disciplined method for organizing dynamic, ever-changing market phenomena.


Trading Forex on margin carries a high level of risk, and may not be suitable for all investors. The high degree of leverage can work against you as well as for you. Before deciding to invest in foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite.

Forex Trading Articles

Forex Trading – Additional Tools That May Help Beginners

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To make more money, it is always suggested that you invest them. There are several ways of investing. Among them is investment in properties. Others take up investment in the stock and futures markets. However, the hottest trend among investors is trading in the forex market. The market for forex trading is increasing tremendously day by day. That is, more and more people are investing in forex.

Simply, forex or fx means foreign currency exchange. It is the largest financial trading system in the world. The trading volume is about USD $3 trillion per day. It dwarfs the New York Stock Exchange (NYSE) which is trading at about USD $65 billion.

It is one of the most exciting and most liquid financial trading and investment vehicles available. It is easy to trade but difficult to make profits. You can trade online. However, as in all investment and trading systems, you not only can make money. You can also lose money! It is a risky trading platform.

If you are reading this article, then you are aware of or are interested in forex or are already trading in forex. If you are a beginner, just be aware of this. About 95% of forex traders do not make money from forex. Only about 5 % of these traders make money. Well, this small group can be called the ‘professional’ forex traders. The majority of these people know the in and out of the systems. They have been in the trade for a long time. They were there, maybe once they were losers but came out winners.

How about those who are just starting out. If you are one of them, most likely you will lose money. Most likely you will be frustrated and desperate. You have heard from the gurus that you can make tons of money. You seldom hear of the gurus saying you will lose money. It is true that some really live comfortably trading forex. These seasoned fx traders have already gone through thick and thin, experienced bitter failures and finally sweet successes. Many never taste success.

For a beginner to be successful, you will need to do time, go through sweat and tears. If you follow the hard way.

However, you may want to fast track  to make real profits. You do not want to prolong your agony and pain. You may only achieve this if you take action. There is no gain if no action is taken. You have to be committed to the cause.

You need to be prepared to invest a small amount to educate yourself. You need to educate yourself sufficiently well and be prepared for the battle. Once you hit the profit path, all your little investments can be easily recouped many times over.

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