There are many factors affecting the success of any internet marketing campaign. Keyword research is one the most important tasks for any internet marketing campaign to be successful, therefore a lot of care is to be taken while performing it. Keyword research is done based on some factors like targeted market whether local or international, nature of the business or services and many more.
There are many keyword research tools available in the market but it’s difficult to identify the accuracy of those tools but the only way to judge it is with personal experience. When we use a keyword tool and work on the basis of research done with that tool and are unable to find the reasonable results even after being at the top of the search engine ranking pages at that point we realize what difference does a inaccurate keyword research toll makes. Like for e.g. the local monthly traffic shown for a keyword like “web design” could be shown 50,000 but in reality when you are at the top-spot of that particular keyword you are unable to find more than 5,000 inquiries. This is the kind of a problem which could fail any internet marketing campaign whether Pay-Per-Click or Search Engine Optimization.
There is a Google Keyword Tool available for free which is being used by maximum no of people and it would be surprising to know but it gives unrealistic figures. Then there is Market Samurai which has a demo version which can be used for free and has a paid version which adds up with some other features which are irrelevant. Market Samurai is again powered by or showing results on the basis of Google Keyword tool. Then there are “keywordspy”, “wordstream” and “ispionage” which are reasonably effective. Then there are most suitable keyword tools like “wordtracker” and “keyworddiscovery”. WordTracker is one of the best tools available in the market it has very deep research into keywords which gives quite accurate and reasonable results to its customers. WordTracker is a paid service and costs somewhere around $59 a month, the only drawback that can be found is it only shows results only for United Kingdom and United States of America.
The best solution for proper keyword research would be to either use “wordtracker” or “keyworddiscovery” as both of these give relevant results and contribute in the success of internet marketing campaigns. They have much more accuracy as compared to the other keyword research tools available in the market. If the searches are not based on UK or USA then keyword discovery tool would be much more preferable so its upto an individual whether to pay money and get accurate search results or to do it without money and depend or plan the whole campaign on something that might not actually happen after putting all the effort into a campaign. So, one should make sure before starting to work on a campaign that the keyword research has been done from a reliable site as keyword research holds a great value in the world of Search Engine Marketing.