On a typical Marketing campaign you will conduct a Market Analysis to determine the viability of a market and to recognize its growing opportunities and trends as they correlate to the strengths and weaknesses of your Business.

To arrive to that determination you analyze the following reasons:

* Market size (current and future)
* Market growth rate
* Market profitability
* Industry cost structure
* Distribution channels
* Market trends
* Key success factors

The Internet world is not a great deal dissimilar, except that on the Internet you arrive to that same discernment by utilizing Keywords and Keywords sentences or phrases.

Keywords are terms or words that link to exact topics.  Keyword research will comprise many aspects, such as discovering sales oriented keywords or driving highly qualified buyers to boost your online visits and therfore, sales.

Keyword research is the most important step towards a effective search engine optimization campaign. You have to be very cautious when selecting keywords, as it can be extremely delicate to select targeted keywords for a website.  

The selection of keywords must always be based on various aspects such as product names, services, brands, or universal terms.  Often times, people forget to target geographical terms when they have international presence.

While conducting keyword research, it’s highly suggested to do a very systematic market research examination to find the best keywords used by search engines to find products and services on the internet – and discover what keywords are targeted by competitors who are thriving in marketing on the internet.

The fundamental step in discovering the top keywords is to prepare a list of the products, topics, and services that you offer.  You can also make good use of your website logs to know which keywords have originated you traffic in the past.  

Be certain to pick keywords that unmistakably describe your business and goods to lure traffic from the search engines.  There are various websites which produce high levels of clicks because of general keywords, but generic traffic might not inevitably generate sales. Just keep in mind that for a enterprise to continue to exist it have to have sales.

Today, users of search engines are conscious of how this work, and how to look for for products and services on the web. Internet shoppers are clever and experienced and they know exactly what they desire; they look for and demand, superior products, quality, price, convenience, service and so on.  The more of those requirements you can fulfill, the better the chances of turning visitors into sales that you will have.

Doing this market analysis and keyword research by hand, is extremely time consuming and boring labor.
You can utilize free services such as Google Adwords Keyword tool, Yahoo Keyword tools or, you can take a shortcut and utilize some of the tools that can effortlessly identify the Keywords that will produce the clicks and the revenues. There is some investment involved, but the benefits on accuracy, speed and outcome, make those tools merit it.
The challenge on Internet Marketing is to determine which keywords will allow you to put your products in front of the individuals that are searching for them and that are ready tolikely to  purchase.