Category Archives: Market Analysis

Don’t Waste Your Time on a Website (If You’re Not Going to Do This First) – SEO Tips

There is a lot of stuff out there on the internet. In July of 2008, Google announced that it had indexed over 1 trillion unique URL’s. The good news is that almost all of them are not optimized, marketed, or were designed based on any kind of market analysis. What that means is that there are almost a trillion URL’s in existence that are not producing anything of substance for their owners. Those are daunting numbers but having a productive website is not only feasible, it becomes highly likely if you’re willing to do some groundwork before you get started. Start with these six “to do’s” before you do anything else and you’ll go a long way toward building a website that is a true rarity; one that produces leads and revenues for your business. Here’s your list:

* Determine who is going buy what you are selling – Selling the answer to a question that isn’t being asked is a sure way to burn both money and countless nights wondering why nobody is paying up for your brilliant idea. Being on the cutting edge is great as long as there’s enough demand to keep the lights on while you wait for traction. Just be sure that you’re efforts and expenditures are going to find some support, even if it’s a tiny niche at present.

* Get information on who else is already doing what you want to do – If no one else is in your space, figure out why. If you can’t figure it out revisit the cutting edge “to do” above. If there is competition, don’t be intimidated. In fact, a little competition can provide some intelligence on what is being done well in the market you intend to serve, where opportunities exist, and validation that there is a market in the first place.

* Get your value proposition done – One of the best value propositions ever was developed in one of the most competitive businesses around. When Domino’s started saying “”You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free”, their business took off and never looked back. It’s alright if your value proposition doesn’t make it into marketing textbooks, but you still need one to differentiate your offering from everyone else.

* Learn how your market is searching for what you are selling – A “deep dive” into keyword research will be one of the factors that will maximize your return on investment. Don’t be tempted into the shortcut of thinking that the associated keywords are obvious and that you can write the list in five minutes. High traffic keywords can also be highly competitive, making it difficult and/or expensive to get to the front pages of the search engines. Going with less competitive and long tail keywords, derived from analysis, will make moving up in page rank faster and will bring more targeted traffic.

* Decide what you want visitors to do when they come to your site – Impressing a visitor is one thing, having them buy something is another. Long intro pages, special effects, and other distractions may look great but visitors will lose interest and bounce off of your site without some sort of immediate gratification. If the objective of your website is to sell products and services, make it easy and obvious to the visitor that you have what they want and how they can purchase it. Starting with the landing page, guide the visitor through the process in the simplest format necessary to get the sale. Giving them the information they need, a call to action, and straightforward navigation will go a long way toward getting conversions on your site.

The simplicity of setting up a website has lulled the vast majority of website owners into thinking that they can slap a website together and have it work miracles. It rarely works that way, but with some research and analysis you can beat the odds with a site that generates traffic, leads, and conversions.

Market Risk – Not To Be Ignored or Overlooked

First of a two part article

Fund managers, whether they be equity or bond traders, know all too well that returns are not simply a result of their asset selection prowess.  Many external factors come into play.  But what are the issues facing the professional money manager.  Management of risk is one of the most important, and not all fund managers analyze their market risk.  This is often explained as a lack of education and a failure to understand the mitigating solutions for off-setting risk.

Market risk is defined as “the unexpected financial loss following a market decline due to events out of your control.”  Stock or bond market volatility or market reversals can be the result of global events happening in far flung corners of the globe.  Top analysts and fund managers simply do not have the resources to crystal ball gaze and predict those events.

Examples of several major unexpected events that sent shock waves throughout the financial community have been:

  • 1982 Mexican Peso devaluation;
  • 1987 stock market crash knows as “Black Monday”;
  • 1989 USA Savings and Loan Crisis;
  • 1998 Russian Ruble devaluation;
  • 1998 $125 billion collapse of Hedge Fund Long Term Capital Management;
  • 2006 collapse of Hedge Fund Amaranth with losses of $5.85 billion.

In 1994 Bank J.P. Morgan developed a risk metrics model known as Value-At-Risk or VaR.  While VaR is considered the industry standard of risk measurement, it has its drawbacks.  VaR can measure total dollar value of a funds risk exposure within a certain  level of confidence, usually 95 or 99 percent.  What it cannot do, is predict when a triggering event will occur or the magnitude of the subsequent fallout.  For some company’s and funds, a steep decline or protracted recession can be devastating.  Even forcing some un-hedged firms into bankruptcy.  A triggering event can have a ripple effect forcing people out of work and economies into recession effectively putting more people out of work.  No person and no economy is immune.

If you own a mutual fund, chances are your fund is un-hedged.  Until recently, mutual fund legislation prevented mutual funds from hedging.  Many jurisdictions have repealed this rule however mutual fund managers have been slow or decided to continue with “business as usual”.  The reason is that most investors of mutual funds are unsophisticated and do not understand the hedging process and may re-deem their money from an investment strategy they do not understand.

Hedge funds on the other hand do not have these restraints.  Investors are more sophisticated and are more open to the nature of hedge fund strategies.  Some of which are not disclosed due to a fear of piracy by competing hedge fund managers.

Risk reduction solutions are not complicated but do require the services of a professional who understands the process.  This is the role of a Commodity Trading Advisor, also known as a  CTA.  While most CTA’s are hedge fund managers, few specialize in risk management analytics.  The focus of a risk manager is on the analysis of solutions to reduce or eliminate market and / or operational risk.  No matter the role, all Commodity Trading Advisors are specialists in the derivatives market.

The first step is the value at risk calculation to determine a funds risk liability.  A risk mitigation strategy known as a hedge is then implemented.  After all, identification of one’s risk is only beneficial if a solution to off-set that risk is put into place.  Hedging requires the use of derivatives, either exchange traded or over-the-counter.  These can take many forms.  The most commonly used hedging instruments are index futures, interest rate futures, foreign exchange, exchange traded commodities such as Crude Oil, options and SWAPS.

A more detailed explanation of derivatives and hedging will be discussed in our next article.  Now that we’ve identified an easy solution for your market risk worries, the implementation of the right strategy can be as easy as a call to a qualified and registered Commodity Trading Advisor.

 

Touch-Screen Tablet PC This Year Will Reach 60 Million Shipments

According to Display Search “2011 touch screen in the first quarter of the latest market analysis” report (Q1’11 Touch Panel Market Analysis Update), 2011 required the touch screen flat panel computer shipments are expected to reach 60 million. Apple is likely in 2011 and 2012 continue to be the largest flat-panel touch screen consumer business, while other brands will catch up in 2012. Display Search estimates required for 2016 touch-screen tablet PC shipments will reach 260 million, an increase over 333% in 2011.

Vice President Emerging Display Technology Display Search said Dr. Jennifer Colegrove, a touch screen Tablet PC applications in the fastest growing product type, most of the Tablet PC to emulate Apple’s use of projected capacitive multi-touch technology; a small part of the Tablet PC using resistance touch technology, because the technology has handwriting recognition and cheaper; There is also a part of the Tablet PC digital board to have handwriting recognition and drawing functions.

Regions because of the touch screen technology and supply chain needs of local customers vary. In China Taiwan, touch screen touch screen suppliers to expand production capacity in a more holistic value chain when they want to touch screen tablet PC and mobile phone applications can be as successful. In North America, Atmel, Synopsys released the application of international and IDT to the projected capacitive touch screen of the new controller IC products. In Japan, the yen weak, suppliers strive to put into production, plant type (Gunze) and Suzutora ITO film and other companies are expanding production capacity.

Currently, there are 10 kinds of different structure are applied to meet the projected capacitive touch screen. Application depends on the structure of IP suppliers and production processes of different capacity. Further pointed out that Dr. Colegrove, who can to optimize the structure, at least in the materials and processes to produce the most compact high-performance products, will come to the touch panel market is expected to become the most successful suppliers.

“The first quarter of 2011, the latest touch-screen market analysis” of the other elements include:

AU Optronics will be on-cell touch-panel display applications to small and medium size, good rate of success will be increased to 80%. AUO and began shipping to digital cameras, portable auto navigation system (PND) and mobile phones and other customers.

HP introduced the first touch one model, the computer monitor can be adjusted 60 degree angle pitch to meet the requirements of the user comfort. Apple in 2010, also applied for similar patents. This user-friendly solutions in the future will greatly promote the touch-screen machines in one application.

2011 International Consumer Electronics Show, Sharp, Motorola, Lenovo, RIM, Dell, Freescale, Microsoft Kinect, PrimeSens, e OpenNI, Multi Touch Ltd, 3M, Touch Revolution, IDT, Stantum, LG Display, Wacom , Keytec and Samsung have the touch or touch screen display functionality.

Mobile phones and tablet PCs in touch solution, plays a decisive role in the control chip.

Global Specialty Chemicals Market

Specialty chemicals are produced or manufactured for achieving certain targets and are generally used to enhance the performance of either manufacturing process or end use products. Specialty chemicals are customized to perform specialized functions, applications and operating conditions.

Specialty chemicals can be segmented by functions including adhesives and sealants, catalysts, corrosion inhibitors, antioxidants, flame retardants, and others such as separation membranes, synthetic dyes, specialty pigments and water soluble polymers. Specialty chemicals can also be segmented by varied applications such as construction, electronics, pesticides, water-treatment, etc.

The global specialty chemicals industry is expected to grow at an estimated CAGR of 4.5%, to grow from around $480 billion in 2010 to around $610 billion in 2016. The pesticides segment occupied the largest part of the global specialty market i.e. 11% of the overall specialty chemicals market. This segment is expected to reach $80 billion in 2016, at a CAGR of 7.6% for the same period. Along with above the other high growth segments are advanced ceramics, construction chemicals, oilfield chemicals and textile chemicals.

Growth in the end-user industries, growth in Asia, increasing scope of applications, focus on innovations to produce efficient and safe chemicals remain the key drivers for the specialty chemicals market. Rising cost of raw materials, regulatory issues, and environmental concerns are the key challenges that the industry is facing.

The global specialty chemicals market is dynamic market, due to wide scope of applications and the overlap of many chemicals across various segments; many market players such as DuPont, BASF, Akzo Nobel, Bayer Corporation, Mitsubishi Chemical Corporation, Clariant International, Evonik Degussa, and Ashland-Hercules etc.

The global specialty chemicals market research report covers major technological and market trends, forecasting and key industry developments such as new product launches, mergers and acquisitions, and agreements. The report provides deep insight to specialty chemicals market US, Europe, Asia, Africa and Latin America. The reports also cover global specialty chemicals industry structure and profiles, competitive landscape and patents. The report reveals key market trends which can be strategically useful and actionable for the stakeholders; i.e. specialty chemicals manufacturers, bulk and commodity chemicals manufactures, raw material suppliers, distributors, importers and exporters, and research and consulting firms in the specialty chemicals industry. market research report, company profile, company analysis, market report, industry reports, market research.

Pristine Online Market Research by Survey Companies

It is known that companies rely heavily on good market research for easing the arduous task of taking business decisions. Online market research companies help clients out with information, eventually putting in a hand to help them minimize risks, spot opportunities and avert potential mistakes.

Custom research services rendered by the online survey company are regarded immensely amid circles. They are pegged very highly, said to answer many questions tough to find answers to otherwise.

• They help answer the demographic profiles of your target audiences. This includes all potential factors like gender, age, income, marital status, educational levels and leisure activities.
• They help you figure out reasons that motivate the purchase of your products. They also help you identify impediments that prevent product purchase.
• They help you find out all those places which people frequent to purchase your product.
• They help you actually realize all those areas covered by your products, needs it fulfills, virtues which attract consumers.
• They help you determine the awareness of your brand, and your direct competitors with whom you fight for market supremacy.
• They help you encircle the space which offers your product scope for growth.
• They help you judge the loyalty your brand attracts. They also help figure out all key threats of possible erosion.

Online market research companies usually bring into effect the use of marketing research analytics. Some methods put into effect by the online survey company include:

• Attitude, Awareness and Usage Surveys.
• Position Testing, Naming and Branding.
• Concept Testing.
• Handling Customers and Various Aspects, Retention, Satisfaction and Loyalty.
• Market Profiling and Segmentation.
• New Product Development.

The online survey company is good at B2B market research. Clients get to have better insights into target markets competition. They will be in a better position to design, strategize and implement market research solutions. The online market research company, with the help of marketing research analytics, helps with reliable, faultless and biased free solutions. You get a multi dimensional view of sorts into markets.

Some of the areas where in-depth solutions are provided include the likes of market structure, market seizes and growth, trends, competitors, key drivers towards satisfaction, customer loyalty and requirements etc. professionals of all profiles and roles would find this suitable, sufficing their needs.

With the help of the online survey company, the client will be able to gauge customer awareness, discover brand perceptions, study products closely, evaluate new advents, advertise and promote effectiveness, improve customer acquisition, work on retaining them, study customer attitudes, study factors influencing their opinions, understand their future needs and wants etc.
The online market research company makes use of subtle techniques, all a part of marketing research analytics, like discrete choice analysis, conjoint analysis, factor analysis, cluster analysis, discriminant analysis, logistic regression, multidimensional scaling etc.

The companies know the task they have in hand. They just go about pursuing it, ensuring the6y get their act right and their use of sophisticated tools helps produce some really good fact laden reports.