Real Estate Investing – Books, TV Infomercials, and Seminars


Real estate investments have become popular today because they have TV infomercials and traveling seminar circles. But real estate investments haven’t always been that popular.

In the 1960s, William Nickerson wrote, “How I Made $ 1,000 Three Million Homes” and “How to Make a Fortune Today from Scratch”. It was one of the first real estate investment books to attract national attention. A little later, Al Lowry wrote “How Investing in Real Estate Can Make You Financially Independent”. Al Lowry could be described as the “father of modern real estate seminars” because he was the first to hold seminars because of his book sales.

But it was Mark Haroldsen who took the real estate investment book / seminar boost to the next level. Haroldsen wrote, “How to awaken the financial genius in you.” If you were into real estate investing at the time, remember the newspaper and magazine ads that featured a picture of the polite and bald-headed Mark leaning against the hood of his Mercedes. The picture appeared in full-page advertisements throughout major publications. And when Mark started selling his books, he was running real estate investing seminars. I had lunch with Mark and Al Lowry as they exchanged stories about the commercial flashes that made them nationally famous for their property investing skills. Mark later wrote “The Courage To Be Rich” and “Tax Free”.

But it was Robert Allen who benefited from the previous work done by Lowry and Haroldsen. Robert Allen was reportedly paid a $ 1 million upfront payment for his bestselling book “Nothing Down,” a compilation of 50 cash-free home buying techniques. Robert had learned these techniques from years of experience with a commercial real estate company. He later wrote “Creating Wealth” and “Getting Started in Real Estate Investing”. The Robert Allen Real Estate Investing Seminars became a phenomenal marketing bonanza. Congresses were held in major cities across the country such as Orlando, LA, Dallas, Chicago, and Atlanta. The authors of various real estate investment techniques spoke at these seminars, but their talk focused on selling packages of real estate investment materials that they had put up for sale. Millions of dollars in real estate investment materials were sold at these three day conventions. In the early to mid-1980s, the craze for conventions heralded what has since been known as “The Nothing Down Real Estate Movement”.

I keep all of these books in my personal library, and you can probably still find them in your public library and bookstores. There is a lot of great information in these books that you can get very knowledgeable even if some of the ideas are out of date.

We are now presented with a variety of ways in which one can make money in real estate by investing in TV commercials, books, and seminars. Which is the best? Who can say that? Real estate investments are learned through trial and error. Real estate investment skills and techniques are acquired through practice. I don’t think anyone can dogmatically recommend a technique that is best for another person. Every real estate investor has unique needs and is in a unique situation. The goals of real estate investments are different.

However, if you are limited in real estate investment in education and need a quick return on investment, cheap home renovation is an ideal place to start. Real estate investments in renovation properties generate quick, profitable, low risk dollars.


Source by Dr.Phil Speer