Tag Archives: Management

General Business

Guidelines For Money Management

There are so many money management strategies out there for traders that it is hard to know where to begin. Many traders choose a strategy at random without considering how that strategy will work with the other aspects of their trading. Here are a few simple things every trader should know before picking a trading strategy.

Money management is an important part of any trading strategy. Many traders feel that money management will hinder their trading, or that they can do without it. But time and time again it has been proven that incorporating money management into trading is the best way to limit risk and to increase returns. But before choosing a money management strategy, there are a few things you must remember.

First of all, money management will have the largest impact on how fast or how slow your account will grow over time. Money management will allow you to control how much growth you see in your account, as well as how quickly you see that growth. This can be hard for some traders who want to see fast growth, and want a large return on their account. Sometimes money management can make your progress more slow than you would like it to be. However, money management will also help you to increase your account size while decreasing your risk, and that is perhaps even more valuable than fast account growth.

Secondly, traders should always use anti-martingale money management techniques. Martingale money management might get you lucky once or twice, but they are not going to be how traders should trade the markets. There are many effective anti-martingale strategies for traders. It may take some time to find the one that works best with your trading, but a good money management strategy is worth the wait.

You should also always trade with enough capital to withstand early drawdowns. You should understand the potential drawdowns that can occur with your trading strategy, and you should make sure you have enough capital to withstand and to trade through any drawdowns in order to see your account grow.

Finally, a trader’s psychological makeup and goals should always be taken into consideration. There might be a perfect position size that would give a trader the greatest return on their investment, but if it is not appropriate for the individual trader, there is no point in using it.

It is always important to remember that money management cannot turn a poor strategy into a winning one, and it cannot make an unmotivated trader better, but it can make a good strategy great. If you would like to learn more about the importance of money management, and different approaches to money management, check out Rockwell Trading’s money management course, in which we discuss all of these topics and many more.

Market Analysis

Pay Per Click Account Management Basics – What You Should Expect

Pay per click account management is an important part of managing the online end of your business. While most businesses understand the value of a pay per click advertising campaign, few understand the particulars of running a PPC campaign well enough to manage their various pay per click accounts effectively. That’s given rise to marketing and management companies that offer pay per click account management services to companies that don’t have their own advertising departments to handle the task. Understanding what you can expect from a pay per click account management company can help you choose the best PPC company for your needs.

A comprehensive PPC account management company offers all of the following services in various combinations.

Analysis of Your Competition and Current PPC Marketing Strategy

The first step in creating an effective pay per click campaign is analyzing your current marketing strategy and evaluating your competition to see what’s working. PPC campaigns rely on choosing the right keywords and phrases to target with your ads. Understanding how people are finding your competitors – as well as what’s not working for you – will help a pay per click account management company design a PPC marketing campaign that works for your business.

Target Market Analysis

As with any advertising campaign, a PPC campaign relies on targeting the right audience. Many of the best pay per click account management companies will analyze your market to help you identify the best target market for your services. This may involve analyzing where your competitors are placing ads and why, as well as identifying specific websites and demographics to target with your PPC ads.

Pay Per Click Advertising Development

The target market analysis will help the pay per click management agency develop ads designed to attract your most likely, and most profitable, audience. Some cheap pay per click management companies outsource this part of your account management or use ad templates to create ads for your company, but the best PPC companies develop multiple custom ads for each client company to guarantee you the best conversion rates and results.

PPC Ad Testing

One of the most important parts of creating a successful PPC campaign is testing multiple versions of ads to find those that deliver the highest click through rate and the highest conversion rate. Most PPC management companies include testing new ads as part of the PPC services.

Integration with SEO

A high-end pay per click account management company will work with you to integrate their marketing efforts with your on page SEO for landing pages and other site pages to increase the conversion rate of your ads. The PPC ad campaigns that provide the best ROI are those that treat the entire selling process as a coordinated whole rather than separate parts that have to be forced to work together.

Setting Up Conversion Counters and Tracking

It’s not enough to just create ads and set them loose in the wild. You need to be able to track visitors once they reach your website. Google, Yahoo!, MSN and other search engines provide conversion counters to help you analyze what site visitors do after they land on your site so you can tweak and adjust your PPC campaign and marketing strategy.

Monitoring, Optimization and Reporting

The final service provided by a pay per click account management company is follow-up, which includes monitoring ad performance and click through rates, optimizing your site for the best performing ads and tweaking your keyword list so that you’re not paying for keywords and ads that don’t convert to business for you.

Contact a pay per click account management company to reduce your work load and increase your profits by applying their knowledge of SEO techniques and PPC marketing to your website.

Market Analysis

Top Tips For Internet Reputation Management

Here are some of the top tips for internet reputation management.

Become search engine friendly: Most users turn to the internet when they want to find out more about a brand or a product. Along with search engines, it is important to become more social media savvy too. According to reports, although search plays an important role in internet brand management, most users add a brand to their favorites due to a brand invitation or an ad campaign on a social networking website. No wonder brands are reaching out to potential users through Facebook and other networking sites. Interestingly, many people join the fan page of a product on Facebook and enjoy the rewards they get.

Word of mouth is also a powerful trigger when it comes to liking a brand. According to research, more than 59% of users admit that they ‘liked’ a brand after receiving an invite or recommendation from a friend. Compare this with 49% of people who said that they conducted their own research before they decided to follow a brand.

By meeting your social responsibility, you can easily impress your customers and clients. According to many experts, customers like to buy from, people like to do business with and other businesses want to supply products to a socially responsible business. A number of steps can help you convey your social responsibility. Treat your employees with respect, do your bit for an event and make sure that you speak in glowing terms about others.

Internet reputation management depends on social media in a big way. When you are networking online, you are building new relationships, sharing know-how, imparting knowledge, providing expert opinion and guidance. It is cool to demonstrate your social responsibility through the way in which you communicate with others.

Many companies forget that they must focus on their target audience in order to build their brand value. You are only as valuable as your target audience perceives you to be. So, it is important to know your target market inside out. Market analysis is the best way to define your target market.

General Forex

Trade Copier – An Indispensible Tool For Forex Management Companies

Applying sound trading strategies via an EA (Expert Advisor) by providing it with the timely trading based signals is the secret to helping your clients make profits in the market thus helping you expand your Forex Management clientele. As a result, it becomes all the more important to have a software in the likes of EA Coder’s Trade Copier in your arsenal that can copy and transfer signals to target accounts in a time-efficient manner.

The software, once functional, can replicate selected trading signals and transfer them to a large number of secondary accounts without any hassle. Better still, the signals being sent to the client’s side is the latest with only a mere 0.5-1 second time gap. The only prerequisite that need be considered is the both the source (master) account and all client (slave) accounts run on the Metatrader 4 platform.

Once, you have ensured that a secondary Metatrader account is set on the client’s machine; you can pretty much do the rest of the management and sorting out work using the bundled client management website that comes with the software. Once up and running, the client account’s EA can receive trading signals from you irrespective of whether it is a part of a local network or VPS.

Creating new accounts in the TradeCopier database is an automatic process thanks mainly to the PayPal Notification as well as the Clickbank Payment Notification Service wherein client usernames get created in the system as soon as they make the payment. This saves both time and also makes the client service registration a fairly trouble-free affair for the Forex management company.

The Trade Copier is not just a simple copy and paste information type of an application. It comes packed with a lot of features that ensure that trade signals being copied from the master account into the client account make sense in the values being put up for the trader to initiate necessary action either manually or via a robot. This includes areas concerning lot size, take profit, stop loss, and others where these values become all the more important especially when an EA is trading on behalf of the client.

Take the LotMultiplier feature for instance in the Trade Copier. Now, while your subscribers need your timely forex signals, they do not necessarily have to trade in the lot proportions that you do. In case a trader is working on a low balance, the LotMultiplier proportionally brings down the appropriate values without changing the ratios before copying the signal into the TradeClient account and conversely pips up in case the client is a big money trader.

The Trade Copier can replicate both manual as well automatic trades set off by an EA robot. As a result, clients are able to receive better and fast signal updates from your side which makes it all the more important in case an EA is picking off signals from the client account to undertake a move. All said and done, Trade Copier package is an absolute must for any Forex manager looking to provide trade signals to clients.

General Business

5 Tips For Small Business Management

Small business management is a science unto itself, and is not simply implementing general business strategies on a smaller scale. While this may work in some instances, managing a small business requires unique strategies and structure implementation.

Knowledge is not Enough.

Being an academic expert in the field associated with a particular small business does not guarantee success. While an intimate knowledge may lead to increased customer confidence, it does not guarantee the business will be structured in a way conducive to long-term financial success. Intelligent owners need to hire or outsource people with the correct skills to compliment their knowledge base.

Avoid Mixing Business Relationships.

In many cases, small business owners have a contact base comprised mostly of their friends or former colleagues. Hiring these individuals is often a mistake as the business nature of the relationship will be contaminated by the previous nature of the relationship.

Internal Promotion is Not Always the Best Option.

Working closely with certain individuals for an extended period of time leads to an intimate relationship, often wandering into the realm of friendship. This relationship often clouds the evaluative process of the business relationship. Unqualified individuals can only harm the business.

Develop A Strategy.

Many first-time business owners believe that they can run a successful operation based sole on their passion and hard-work. Unfortunately, know amount of work can compensate for a poor or absent long-term plan. Even a general or vague strategy is better than simply approaching every day with no set plan.

Consistency.

A daily routine and a set schedule are crucial for instilling confidence in both customers and employees. It is also useful for ensuring that payments are met, and repetitive meetings are not missed.