Tag Archives: Market

Market Analysis

IT Services, The Grandeur Ruling The Market

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Enveloping the global scenario IT services is ubiquitous. Involving all aspects of life, the information sector and its various domains like software development, Search engine optimization, marketing, E-commerce, eBay research, Web design, eBay store management etc are making waves in global scenario. It’s the grandeur ruling the market, and it’s the ground-breaking in the competitive world of web development and other IT services. The Search engine optimization is one of the most promising field, it’s all about ranking the website to the top position by promoting it. Online marketing is also one of the most emerging fields. All the products are now marketed online and for that you need to maintain your position for better results.

With the E-commerce better known as Electronic commerce the internet marketing and electronic data interchange are also immerging. E-commerce is also called as business to business B2B or business to consumers B2C. With the growing world we also need to keep our pace by remaining in touch with the E-commerce. There are many eBay tools available which will help you to get profit in your business, you can even get information about the top sellers and the competitors and can get asset from there. Web design also plays a major impact on your business. It’s all about design, new trends and fashion which always rolls and thus web designs needed to be updated. It should be all clear and tidy which attracts more consumers. The eBay store management is also mounting, you can sell any of your products to the worldwide users, and it gives you a strong platform to market yourself in the competitive world. And as it is said by the great Bill Gates

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other”. Echoing the same, it’s a fact that modern day businesses can’t be visualised without IT services!!

Market Analysis

ResponseTek Extends Its Market Research Analytics Capabilities

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As the leading software vendor of on-demand Customer Experience Management (CEM) software, ResponseTek is pleased to announce its 14th consecutive quarterly release, which is focused on extending the market research oriented capabilities within the platform.
Based on the needs of ResponseTek’s increasing base of market research clients and partners, the Summer ’10 release includes new features for advanced trend analysis to improve insights based on historical data patterns, on-demand data export tools to improve the ease of access to underlying datasets for power users, and new score weighting algorithms to extend the flexibility in customer experience scoring models demanded by the industry’s leading researchers.
In addition, ResponseTek has introduced a progressive feature for data collection by adding the option to have customer facing interfaces embedded directly onto the client-site, avoiding pop-up blockers and minimizing customer annoyance. This creates a seamless experience for the consumer thus increasing response rates and data quality for market researchers.
“As the evolution of customer experience management continues we are seeing leading market researchers and agencies recognize the value of on- demand reporting and analytics, particularly for tracking studies,” explains Gord Elder, Product Group Director at ResponseTek. “Our Summer ’10 release focuses on adding flexibility and power to our platform to meet the needs of these demanding programs.”
For more information on ResponseTek and the Summer ´10 Release of ResponseTek: CEM, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).
About ResponseTek
ResponseTek is the leader in on-demand Customer Experience Management (CEM) solutions, transforming the voice of the customer into actionable business intelligence. ResponseTek provides its groundbreaking CEM solutions to Global 1000 corporations, including AAA, Aon Corporation, HSBC, and Sabre. ResponseTek is headquartered in Vancouver, Canada, with offices in Toronto, Canada and London, UK.

Market Analysis

Investing in China’s Media Market

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With the news that Rupert Murdoch’s News Corp. is selling its stakes in Chinese TV stations, the focus of attention for investing in China’s massive media market again concentrates on the joint venture as the only permissible route into the market. With a total readership of 1.4 billion, the stakes are high in China in terms of potential advertising revenues, yet the Chinese government is wary of letting foreign investors gain too much of an upper hand in terms of content. That conflict will always be won by the state, which has long erected barriers to foreign investment in the media industry.

In terms of domestic TV, foreign owned channels have only been permitted in Guangdong Province, and even there, players such as News Corp., Viacom and Time Warner have been restricted to market access – News Corp.’s revenues from China in total averaged about US$50 million per annum, against global revenues of US$32 billion – rather small return for such a major investor. Despite News Corp. wooing Beijing through political savvy (Murdoch infamously took the BBC off the China footprint after complaints from Beijing over content, and even married a Chinese national) such “patriotic” stances didn’t ultimately provide the business with the expected returns. Indeed, News Corp. return from China has been 1 percent of their total revenues, a damaging figure when compared to the senior executive time and effort spent on developing the China market, while their TV ratings in Guangdong only amounted to a 4 percent share.

To read the rest of this article, by Chris Devonshire-Ellis, visit the China news site, China-Briefing.com.

Market Analysis

Market Fluctuations- Business For Sale Australia

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Everybody in Business Market is aware that certainly 2009 was not a good year to sell for most owners who wanted to exit their businesses. In fact, closed business-for-sale transactions in the United States declined by 28 percent in 2009, as per a recent report.

The good news, is that 2010 shows strong potential for being a much better year for the business-for-sale market. Indeed, the latter part of 2009 demonstrated clear signs of recovery that began mid-year. There are two driving forces behind the improving market. First is an increased demand for small businesses due to high unemployment rates, with unemployed individuals opting to give entrepreneurship a try rather than seeking a return to a traditional corporate job. Second is the return of capital to the market, which gives potential buyers the ability to finance the purchase of a small business.

Additionally, businesses that require smaller levels of capital investment, including select service businesses and Restaurants for sale in Australia, are helping to lead the evolving recovery in the business-for-sale marketplace. Business owners and buyersin these two sectors are seeing an opportunity to transact that wasn’t there six months ago. What the Future Holds:-Overall, 2010 is shaping up to be a much more productive year for small business transactions and we can anticipate slow but consistent recovery throughout the year.

Throughout the recession, small-business owners have focused on running their businesses and staying a float. Exit planning and considering the worth of their business were of little concern and the number of businesses for sale declined significantly. As the economy continues to improve the owners are finding a good market with desirable prices to sell their business. Remember, preparing your business for sale takes time and a listed business will typically take five to twelve months to sell. If you want to sell within the next two years, you need to start the process now.

Market Analysis

The Accuracy of Keyword Research Tools Available in The Market

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There are many factors affecting the success of any internet marketing campaign. Keyword research is one the most important tasks for any internet marketing campaign to be successful, therefore a lot of care is to be taken while performing it. Keyword research is done based on some factors like targeted market whether local or international, nature of the business or services and many more.

There are many keyword research tools available in the market but it’s difficult to identify the accuracy of those tools but the only way to judge it is with personal experience. When we use a keyword tool and work on the basis of research done with that tool and are unable to find the reasonable results even after being at the top of the search engine ranking pages at that point we realize what difference does a inaccurate keyword research toll makes. Like for e.g. the local monthly traffic shown for a keyword like “web design” could be shown 50,000 but in reality when you are at the top-spot of that particular keyword you are unable to find more than 5,000 inquiries. This is the kind of a problem which could fail any internet marketing campaign whether Pay-Per-Click or Search Engine Optimization.

There is a Google Keyword Tool available for free which is being used by maximum no of people and it would be surprising to know but it gives unrealistic figures. Then there is Market Samurai which has a demo version which can be used for free and has a paid version which adds up with some other features which are irrelevant. Market Samurai is again powered by or showing results on the basis of Google Keyword tool. Then there are “keywordspy”, “wordstream” and “ispionage” which are reasonably effective. Then there are most suitable keyword tools like “wordtracker” and “keyworddiscovery”. WordTracker is one of the best tools available in the market it has very deep research into keywords which gives quite accurate and reasonable results to its customers. WordTracker is a paid service and costs somewhere around $59 a month, the only drawback that can be found is it only shows results only for United Kingdom and United States of America.

The best solution for proper keyword research would be to either use “wordtracker” or “keyworddiscovery” as both of these give relevant results and contribute in the success of internet marketing campaigns. They have much more accuracy as compared to the other keyword research tools available in the market. If the searches are not based on UK or USA then keyword discovery tool would be much more preferable so its upto an individual whether to pay money and get accurate search results or to do it without money and depend or plan the whole campaign on something that might not actually happen after putting all the effort into a campaign. So, one should make sure before starting to work on a campaign that the keyword research has been done from a reliable site as keyword research holds a great value in the world of Search Engine Marketing.