Tag Archives: Marketing

Market Analysis

Paid Tv – Buying Media Online – The Good Virus That Can Help Spread A Marketing Campaign

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The internet is providing paid TV-like advertising opportunities. Most of the companies that are buying paid TV-like advertising online are buying in blocks of a three month period. Many companies are analyzing how the benefits of this type of advertising have an added advantage in reaching, as well as tracking, a wider audience. There is no doubt that most are more than satisfied with the results.

The diversification of paid TV-like internet advertising not only includes banner advertising, but e-mail newsletters, ads that are targeted by the web page content, text ads, and regional ads (which include direct targeting of a company’s marketing territories, i.e. cities, states). This blitz of advertising effect when done at the same time creates a buzz effect that exponentially increases the marketing effect.

Companies that are buying paid TV-like online advertising do not have the hassle of negotiating with search engine companies if they opt to use an agency that will provide that service for them. It becomes the advertisers’ job to negotiate the best placement of the client’s ads. It is also the responsibility of the advertiser to provide their client with projected visitor counts.

There are so many nuts and bolts that comprise the area of paid TV-like online advertising that it is best to contract with an advertising service because of their expertise.

There are advantages to buying online media advertising rather than traditional television ads. Because of the popularity of chat rooms, e-mail, and every day web searching, the internet has the capability of reaching a very wide audience that is performing more than one function at a time, unlike traditional TV viewing. The ability for an advertisement to appear while the user is performing other internet functions is a vastly different marketing technique in comparison to interruptive television commercials.

Online media advertising has increased sales as well as branding awareness.

Some paid TV online marketing companies have options whereby their client can place ads in exchange for a percentage of any sales resulting from the advertising. This feature is a selling point that traditional paid TV ads do not offer. With this offer, clients can save money and yet be effectively reaching out to the masses.

Companies offering search engine marketing as part of online media buying also handle the aspect of creating and optimizing their clients meta tags and manage their clients “cost per click” marketing campaigns. In addition, some companies are offering blogging as part of an online media campaign. Nowadays, with the advent of social bookmarking, companies have also started to offer social bookmarking services as part of the total marketing package to their clients.

Key Advantages of Paid TV Online Media Buying

The companies that sell the marketing of online advertising have the advantage of tracking the information gathered as a result of internet user behavior. Ad agencies deliver a marketing analysis as well as any recommendations with regards to any changes needed in an online marketing strategy. It is also easy to swap outads, unlike TV advertising takes considerable production time.

General Business

A Business Directory Can be Effectual Marketing Tool

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Obtaining enumeration in a business directory, under a strongly suitable classification, is one of the best options to sell for your business.

The paid solutions of publicity (wages by click, banner etc) and the organic sale of Search Engine is very important so that businesses are successful above the Internet. It is also important that businesses are enumerated in the honorable business directories.

Although the consumers seek products or the service on search engines, b2b buyers also use the business directory as a database to collect specific and detailed information of a business, compare products, analyze and evaluate product specifications and features.

Range of a business directory: A general business directory list businesses from more than one industry. Each directory has its clean object and range. Below a general picture of the sites is given which the business directory can enumerate:

* Sites of manufacturer, distributor, purchaser, salesmen.

* Sites of the partnerships, institutions of formation and training programs, businesses and the news, events, etc economic.

* Sites of the service providers who provide services to the companies like accountancy, finances, human resources, management, marketing, etc

Indicated below are some of the features Business directory can offer:

Regular list: To add a business is by the complete structure of category is the principal service of the offers of a directory. Being enumerated businesses can increase its liner trafic. The important business directories can send the traffic very appropriate to businesses.

Featured listing: Comprised enumerating a certain directory also called it sponsored listing. So businesses are added while comprised with the top of the category it is shown to him is enumerated. The device gives an opportunity of list to be noted initially when the category is visited. An active list will send more traffic than a basic list.

Publicity: The business directories also offer the service of publicity like the wages by countryside of click, publicity of banner, publicity etc of bulletin. Some directories also offer remote publicity in their bulletin or store of impression. Businesses can draw aside the word taking further the service from publicity of the business directories.

Market: Many business directories also offer the market to buy or sell products or the service. By the participation in the market which a business directory offers of the businesses can increase its sales.

Other features: The business directories also offer news of industry, information concerning the market research, how to guide and other services innovating.

Indirect advantages that a business directory can offer:

Most of the business directory offer search engine friendly listing. When a Web site of businesses is added in a directory, it gets a link. The link starting from a business directory is with one way and much suitable. It is one of the leading forms of link which a site can have. This type of leading bond starting from business directory of authority helps to improve the row of Search Engine which will result in addition to traffic of the search engines.

Businesses must consider a business directory important tool of sale to support businesses above Internet with its other countryside in line of sale and promotion

General Business

Huge Benefits of Business To Business Marketing

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Business to business marketing has advantages over marketing to consumers that make marketing even easier.  Business to business companies market their products and services to businesses rather than consumers in general. Some of the most successful businesses exclusively supply to other businesses.  This is one of the most lucrative business models possible today, and it has proven to be especially profitable when the business is conducted online. If you’re considering going into business providing products or services, then you’ll want to look into operating a business to business company.

With online business to business operation and marketing, many of the expenses of running a traditional business are gone or greatly reduced.  This positively affects all the other aspects of running the company.  Less expense means less time spent managing the money going out, and more money for important things like business to business marketing and promotion. No company will succeed without an advertising and promotion budget.  And as many large, worldwide corporations have shown, the more money spent advertising, the more people become familiar with the brand. That breaks down into more customers and more profit.

A company that does its business chiefly online won’t need the storefront that a traditional business does. And company that relies on business to business marketing wouldn’t benefit from a traditional storefront anyway.  Since traditional customers won’t be coming in and out browsing goods or asking about services, the need for a traditional shop area is eliminated.  This drops overhead costs dramatically.  There’s no huge warehouse or building to pay heating, cooling and lighting bills on, and no need for insurance to protect customers.

There’s also no need to pay a staff to man such a store, which eliminates many of the expenses associated with being an employer.  An online company that chiefly exists through business to business marketing may still have employees and some expense, but the lack of a storefront will greatly reduce the costs associated with managing employees.

Now, money that would have been spent on necessities like payroll and utilities can be better spent business to business marketing and increasing the customer base.  The expense of promotion is also lessened with this business model because it’s so much easier to identify a target market.  There’s not as much need to figure out exactly which consumer to market to as there would be with most consumer products. 

With business to business marketing, what it is that you’re offering to business automatically identifies your target markets for you. If you’re selling general business products like paper or office supplies, then your market is large and wide open, and you’d do best finding a particular angle to market your products to each specific industry.  But if you choose a product or service that’s very specialized, your marketing research is simplified a great deal. 

The internet is great for b2b marketing because of its word-of-mouth properties. While many of your customers will find you thanks to your business to business marketing and promotion, many more will because of social networking.

Market Analysis

Email Marketing Knowledge Base: Why Subject Lines Matter

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Any email marketing knowledge base that you go to will give you this as one of the most important email marketing tips – choose your subject lines carefully. Subject line may seem like an innocuous part of an email marketing campaign but they are so much more. They are the face of your email marketing campaign. They are the colloquial foot in the door – if one could be liberal enough to state. But subject lines are a tricky business. When creating subject lines, there are marketing and advertising considerations to keep in mind and these have to be balanced against the need to dodge spam filters. In many cases, not every email sent is sent after being solicited. Till date many business entities that have an online presence still use unsolicited means whenever the opportunity rises. This of course doesn’t necessarily make them spammers. Target selection is the most important difference between genuine marketers and regular marketers.

You can see this difference in the spam mail that you usually get as a staple. Many of these spammers have not done a market analysis to identify who their targets are. This is one trap you must not fall into. Email marketing knowledge bases will give you several email marketing tips that specifically focus on subject lines. The general rules when creating subject lines are: keep it short, keep it honest, do not use any spam words, do not mention your brand name or product name, and try to keep the writing style based on a newsreel format.

It is important to understand that the email consumer today is not looking at the internet from a perspective of business; rather, most consumers use the internet for information – useful information that can affect their everyday lives. This need is what an email marketing professional has to capitalize on. Therefore, make newsflashes instead of hard sell subject lines that offer this and that, and so much per cent in discounts, and freebies.

Dodging a spam filter is the other concern. Most spam filters are preloaded with dubious words that could indicate the presence of a spam mail. These filters also analyze the body of email and scour it for words and phrases. Using complex algorithms, they learn how to identify spam and can totally take over the task of segregating mails based on spam worthiness.

In summation, choose your subject lines after a great deal of thought. These email marketing tips from email marketing knowledge bases are absolutely invaluable in creating effective email campaigns. You must also look at the symbiotic nature of other parts of marketing like links that can enhance your business potential. The presence of a link therefore might need to be reflected in an email subject line and can place additional creative pressures on your or your content creation team. However, these pressures are for the larger good of acquiring business on what can only be called the most difficult marketplace in the whole world.

Market Analysis

successful marketing campaigns and social

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In this new frontier of SOCIAL MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!

Plus! Higher Conversions

Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.

It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It’s not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found…

Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents – social marketing yielded a 1,427% better return on their investment. Not bad!

By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.

My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter. In my videos I show you why they work and how to set them up to get the fastest results.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!