Tag Archives: Research

Market Analysis

Importance of Market Research For The Growth of Business

Profit is undoubtedly the ultimate goal of any business venture. To achieve this goal it is vital to understand the needs of customers and the market trends. This is exactly the purpose of market research.

There are many agencies that conduct researches on the behavioural patterns of the consumers. These researches can help you to analyse the requirements of the consumers and adopt necessary changes in the products and services and thereby increase profits.

The Need for Market Research Agencies

Market research agencies have an important role to play in improving business strategies. Different strategies are adopted by these agencies to improve sales and thereby profits. New companies require a complete market research to understand the business scenario of the product and services launched by them. The reports delivered by these agencies help the companies to grow better.

Through an effective market research it becomes easy to understand consumption patterns of the consumers. Consumer is considered the king and it is important to satisfy the needs of the consumers if the business has to thrive. The research agencies help the businesses to understand the demands of the customers thereby furnishing necessary information regarding the demand of the products.

The market research agencies adopt a systematic approach towards existing market situations. They conduct a detailed investigation about the customers’ approach towards a new product. Strategies like polling, data collection and so forth are used by these agencies to gather relevant information about the products and their demand. This helps the companies to take important decisions to improve sales and revenue.

Effective research strategies like public polling are done through interviews by selecting a target audience to answer a few questions pertaining to the products of the company. Through such surveys companies understand the needs of the potential clients. Such researches can help business to soar to new heights.

Market research usually involves two types of researches mainly-the primary and secondary research. The primary research is quite expensive and involves a thorough survey through telephones, emails, online surveys and so forth. Telephone surveys are quite expensive but it gives a clear insight to the opinions of the customers.

Interviews are also conducted with customers that are effectual in obtaining a holistic view of the situation. It is an expensive form of survey but helps to achieve its purpose. The market research consultants are professionals who make use of effective research tools that will help companies to compete with existing competitors and establish their business.

An effective marketing plan paves way for a successful business. Planning is essential and so are marketing strategies in a business. It is essential to identify new business verticals that can possibly bring forth profits. A complete analysis of existing competitors in the market is also pertinent for businesses to flourish.

Researches can also help to bring forth new innovations and improve existing products in lieu with the demands of the customers. The right market research agency can help you to establish your business. There are a number of online portals which showcase research agencies for a better business growth.

Market Analysis

Get The Latest Federal Market Research Data Online

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Today, United States Federal Government is the largest buyer of private-sector products and services in the entire world. involves a detailed research on the agencies of the federal government and their businesses. FEDMINE is comprehensible, affordable and highly useful in federal marketplace research. It is an easy to use online service that provides deep levels of information on competitive market analysis and generates valuable market data.

FEDMINE provides access to federal spending data so that the small entrepreneurs can see what the government has been buying, from whom, for how much and where. It is a one-stop real-time market research tool that gives an insight to the business opportunities of the federal government and help the clients to size their entire potential federal market by industry sectors and enlist the key competitors within the market.

It provides vital data on long term contracts within the core markets and enables you to pursue strategic partnership with the Agencies of Federal Government. Federal Market Research carried out with this tool can reduce the long term business development costs to a great extent and reduce the risks of the small firms by providing focused data. Besides, it also reveals the strengths and weaknesses of business providers specific to industry sectors and help the small firms to market their products and services to the federal government.

It greatly enhances the awareness regarding Federal Business Opportunities and permits better resource allocation decisions by small entrepreneurs. It provides all the necessary federal market research data that are needed to make smart decisions quickly and decisively. Small businesses can avail plethora of critical information to promote their businesses with the help of FEDMINE. It offers the most up-to-date Federal Contracting Market Research data that can drive the small firms involved in such dealings to new heights.

Market Analysis

Paid Market Research Helps Win Cash

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Paid market research is one of the best ways to get to know the virtual world better. And with the help of an online friendly community which is a perfect online place to meet new friends, play online games, win cash, and if a lucky person can enter competitions to win rewards as well. With the online help the services one get to use are free of charge and not even extra fee to submit as well. Good services of free SMS credit services, an online user also gets to enjoy the beneficial opportunities that come free with the site such as not to missed great prize deals and win cash games.

In order to enjoy such rewards, the user only visits the site and gets to simply enjoy the services of connecting with the friends, and side by side get to work with the iReward as an online community which is committed towards the Australia’s charity work benefits. Also online rewards to use paid market research and win cash benefits that come with it. A user gets to reap the rewards of online benefits for a range of activities as a member gets to earn real cash and even redeem real prizes. Furthermore, the members of the community get to invite her or his friends and also to join the iReward to get online rewards of 1000 points for every user that joins his or her profile. Simply take a paid market research and win cash opportunities to vote or even cast a poll in order to earn points. Claims can be also very rewarding concept which can be done with the iReward mail. A user gets to play free games and also gets to collect points that help him win some great prizes.

For any kind of users, simple instructions are specified on the site which helps the user to have a complete fun experience. All that needs to be done is to create a contact, sign in to the user account of the person’s mail and use the concerned username, click the contacts and add new contacts with the manager. The Email text fields helps save all the important contacts and create paid market research services.

Once interested to create an online profile, the user gets to choose chose whether to subscribe or unsubscribe the services as per his requirements.

Market Analysis

ResponseTek Extends Its Market Research Analytics Capabilities

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As the leading software vendor of on-demand Customer Experience Management (CEM) software, ResponseTek is pleased to announce its 14th consecutive quarterly release, which is focused on extending the market research oriented capabilities within the platform.
Based on the needs of ResponseTek’s increasing base of market research clients and partners, the Summer ’10 release includes new features for advanced trend analysis to improve insights based on historical data patterns, on-demand data export tools to improve the ease of access to underlying datasets for power users, and new score weighting algorithms to extend the flexibility in customer experience scoring models demanded by the industry’s leading researchers.
In addition, ResponseTek has introduced a progressive feature for data collection by adding the option to have customer facing interfaces embedded directly onto the client-site, avoiding pop-up blockers and minimizing customer annoyance. This creates a seamless experience for the consumer thus increasing response rates and data quality for market researchers.
“As the evolution of customer experience management continues we are seeing leading market researchers and agencies recognize the value of on- demand reporting and analytics, particularly for tracking studies,” explains Gord Elder, Product Group Director at ResponseTek. “Our Summer ’10 release focuses on adding flexibility and power to our platform to meet the needs of these demanding programs.”
For more information on ResponseTek and the Summer ´10 Release of ResponseTek: CEM, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).
About ResponseTek
ResponseTek is the leader in on-demand Customer Experience Management (CEM) solutions, transforming the voice of the customer into actionable business intelligence. ResponseTek provides its groundbreaking CEM solutions to Global 1000 corporations, including AAA, Aon Corporation, HSBC, and Sabre. ResponseTek is headquartered in Vancouver, Canada, with offices in Toronto, Canada and London, UK.

Market Analysis

The Accuracy of Keyword Research Tools Available in The Market

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There are many factors affecting the success of any internet marketing campaign. Keyword research is one the most important tasks for any internet marketing campaign to be successful, therefore a lot of care is to be taken while performing it. Keyword research is done based on some factors like targeted market whether local or international, nature of the business or services and many more.

There are many keyword research tools available in the market but it’s difficult to identify the accuracy of those tools but the only way to judge it is with personal experience. When we use a keyword tool and work on the basis of research done with that tool and are unable to find the reasonable results even after being at the top of the search engine ranking pages at that point we realize what difference does a inaccurate keyword research toll makes. Like for e.g. the local monthly traffic shown for a keyword like “web design” could be shown 50,000 but in reality when you are at the top-spot of that particular keyword you are unable to find more than 5,000 inquiries. This is the kind of a problem which could fail any internet marketing campaign whether Pay-Per-Click or Search Engine Optimization.

There is a Google Keyword Tool available for free which is being used by maximum no of people and it would be surprising to know but it gives unrealistic figures. Then there is Market Samurai which has a demo version which can be used for free and has a paid version which adds up with some other features which are irrelevant. Market Samurai is again powered by or showing results on the basis of Google Keyword tool. Then there are “keywordspy”, “wordstream” and “ispionage” which are reasonably effective. Then there are most suitable keyword tools like “wordtracker” and “keyworddiscovery”. WordTracker is one of the best tools available in the market it has very deep research into keywords which gives quite accurate and reasonable results to its customers. WordTracker is a paid service and costs somewhere around $59 a month, the only drawback that can be found is it only shows results only for United Kingdom and United States of America.

The best solution for proper keyword research would be to either use “wordtracker” or “keyworddiscovery” as both of these give relevant results and contribute in the success of internet marketing campaigns. They have much more accuracy as compared to the other keyword research tools available in the market. If the searches are not based on UK or USA then keyword discovery tool would be much more preferable so its upto an individual whether to pay money and get accurate search results or to do it without money and depend or plan the whole campaign on something that might not actually happen after putting all the effort into a campaign. So, one should make sure before starting to work on a campaign that the keyword research has been done from a reliable site as keyword research holds a great value in the world of Search Engine Marketing.