Category Archives: Market Analysis

Market Analysis

Email Marketing Knowledge Base: Why Subject Lines Matter

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Any email marketing knowledge base that you go to will give you this as one of the most important email marketing tips – choose your subject lines carefully. Subject line may seem like an innocuous part of an email marketing campaign but they are so much more. They are the face of your email marketing campaign. They are the colloquial foot in the door – if one could be liberal enough to state. But subject lines are a tricky business. When creating subject lines, there are marketing and advertising considerations to keep in mind and these have to be balanced against the need to dodge spam filters. In many cases, not every email sent is sent after being solicited. Till date many business entities that have an online presence still use unsolicited means whenever the opportunity rises. This of course doesn’t necessarily make them spammers. Target selection is the most important difference between genuine marketers and regular marketers.

You can see this difference in the spam mail that you usually get as a staple. Many of these spammers have not done a market analysis to identify who their targets are. This is one trap you must not fall into. Email marketing knowledge bases will give you several email marketing tips that specifically focus on subject lines. The general rules when creating subject lines are: keep it short, keep it honest, do not use any spam words, do not mention your brand name or product name, and try to keep the writing style based on a newsreel format.

It is important to understand that the email consumer today is not looking at the internet from a perspective of business; rather, most consumers use the internet for information – useful information that can affect their everyday lives. This need is what an email marketing professional has to capitalize on. Therefore, make newsflashes instead of hard sell subject lines that offer this and that, and so much per cent in discounts, and freebies.

Dodging a spam filter is the other concern. Most spam filters are preloaded with dubious words that could indicate the presence of a spam mail. These filters also analyze the body of email and scour it for words and phrases. Using complex algorithms, they learn how to identify spam and can totally take over the task of segregating mails based on spam worthiness.

In summation, choose your subject lines after a great deal of thought. These email marketing tips from email marketing knowledge bases are absolutely invaluable in creating effective email campaigns. You must also look at the symbiotic nature of other parts of marketing like links that can enhance your business potential. The presence of a link therefore might need to be reflected in an email subject line and can place additional creative pressures on your or your content creation team. However, these pressures are for the larger good of acquiring business on what can only be called the most difficult marketplace in the whole world.

Market Analysis

successful marketing campaigns and social

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In this new frontier of SOCIAL MARKETING, you can spike your traffic FAST, and if you do it right, you get LONG TERM search engine traffic too. It’s really the best of both worlds. Free traffic and higher search engine rankings!

Plus! Higher Conversions

Here’s the final key ingredient… and that’s the fact that social marketing means that the huge flood of EXTRA traffic you are going to get on your site is already PRE-SOLD. You already have a relationship with them… and they are going to convert into customers at a rate you haven’t seen since your grandmother visited your lemonade stand when you were a kid.

It’s this simple… people like to buy from people that they already know, like, and trust. And your social marketing campaign will give you the kind of presence so that people already KNOW you, LIKE you, and TRUST you before they even hit your web site. It’s not rocket science.

In a recent test performed by a well respected marketing analysis firm MarketingExperiments.com, a site that runs online tests and records the results in their newsletters. They recently concluded a 12-month test where they measured the results of social marketing versus buying paid traffic to a series of 4 sites.

Here is what they found…

Using social marketing, they were able to generate over 93,000 visitors to their sites, paying an employee to do the social marketing work for a total of $3600 during that time, resulting in a total cost per visitor of 4 cents.

Then they ran a one month test driving traffic from Google AdWords. Using that strategy, they obtained 2,057 visitors after investing $1,250 in click costs, resulting in a cost per visitor of 61 cents. Four 4 cents versus 61 cents – social marketing yielded a 1,427% better return on their investment. Not bad!

By now I’m sure that you’re foaming at the mouth, wanting to dive in and take advantage of the huge opportunity that Social Marketing presents.

My newest product devoted to applying the techniques of getting traffic from social networking, involves three sites that will get your social marketing off to a great start. They are MySpace, Facebook and Twitter. In my videos I show you why they work and how to set them up to get the fastest results.

There are no secrets! It’s all about creating a presence on each one, developing friends and a relationship with your friends! The rest (traffic) comes naturally when you use social networking the right way!

Market Analysis

How To Improve The Ranking Of Your Affiliate Marketing Website

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After much thoughts, research and hard work, you have finally started off your online business venture.  Affiliate marketing basically resides on the principle of crowdsourcing. The more number of visitors or potential customers you bring to your website means the more number of opportunities of exposure to your company’s product or service.  If you are an affiliate to a particular brand, your compensations completely depends on the traffic you route to your marketing website which in turn is redirected to your client’s website. So, basically affiliate marketing means directing traffic to your website and then redirecting it to your client’s site.

So, for a successful affiliate marketing business venture, the key is to ensure that your website receives the adequate amount of traffic or visitors and will help you stay ahead of your competitors. These can be achieved by various internet advertising methods such as the search engine optimization (SEO), paid search engine marketing, e-mail marketing or display marketing.  Before researching on how to increase the traffic to your site, it would be better to know how a potential customer ends up at any site. A person, who is searching for any particular product or service over the internet, retorts to a search engine such as Google or Bling. And he types in a keyword related to his search. Naturally, he glances through the first page and clicks on the website link that appears in that page. So, it is quite clear that traffic can be directed to your website by publicizing and advertising about your website to improve its rank on various search engines, which eventually ensures that your website attains a high rank.

It is at this point, the concept of Search engine optimization (SEO) takes the center stage. SEO is basically a technique employed to enhance the visibility of your website in various search engines.  They redesign your website in such a way that its contents matches with the services offered. A detailed market analysis has to be followed to find the best action course for your website campaign. It is to be kept in mind that the rank of your website is not achieved overnight. You have to work on it continuously and you will see a visible improvement in the rank in a couple of weeks.

Paid search engine marketing is a slightly more costly but effective marketing tactic which ensures a solid increase in the traffic to your website. You pay for every click through to your site. So, it goes without saying that you have to use effective campaign optimization skills to ensure that your money is not being wasted.

E-mail marketing is much of a direct marketing tactic. It aims at effective campaigning of potential customers to visit your site and thereby creating an opportunity to sell your product or service. But the thing to keep in mind is never turn this email marketing into a SPAM, which will obviously have an adverse effect on your website’s ranking.

A detailed research on these various techniques will ensure a solid improvement in the amount of traffic that is directed to your website which in turn ensures a successful online affiliate marketing business.

Market Analysis

The smartphone of blackberry is still in the leading place in the cell phone market, and facing the pressure from apples

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According to foreign media reports, in industry, all smartphone could easily apples and Google are dominated the field competition tide. It is just a week ago, apple has launched the iPhone hot rod cell phones, and 4 in three days before the launch this sales will break up 1.7 million, Just before the operation, Google also announced the Android operating system of cell phone that the activation number is as high as 16 million.

 

Obviously, apple and Google’s profile of the wind really attracted numerous eye, but industry, it is still in two GuGong company after north American market leading manufacturer of cell RIM company. According to market research firm nelson (Nielsen online), according to figures released RIM blackberry occupy the market share of around 35%, and apple iPhone accounted for the cell phone market share for 28% of the operating system, based on the Android cell in the market share has 9%.

 

Of course, the data from the current market share in beauty, RIM is still in the first, but the data but Cain cover RIM market share of big declines occur heavy fact, five years ago, early in the RIM of cell phone accounts for 50% of the market share, but in rising competition pressure under the situation, its market share is deteriorating.

 

Another market analysis and forecast says that the agency of Gartner until 2012, when the Android will become the leading global class (after) the second-largest Symbian popular smartphone platform, and the apple iPhone will be followed in the third, And now in the global market share of RIM will slide to the fourth place.

 

In fact, RIM also found itself in key crossroads, its traditional smartphone to commercial personage is still very important, these products are still in constant to get users, but the iPhone Google with apples and take the phone, system by consumers and blackberry developer of low degree of concern for some really. Perhaps, next year will be a key year to decide whether the powerful blackberry smartphone can win more market share in the market or not.

 

Market Analysis

The Components and Objectives of Internet Marketing

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Internet marketing is not the latest way to make money; it has been around for quite some time. There are, however, several new marketers just breaking in the world of online marketing. What they find is a treasure trove of effective strategies paired with outstanding challenges. Primary knowledge of the rudiments of online marketing is not merely enough to help a beginner survive the competition. Patience and determination must be thrown in as well as a deep understanding of the basic objectives and components.

The Objectives 

In essence, internet marketing utilizes the functions and advantages of the internet in order to achieve the basic and general objectives of online marketers; and one of these is the business’ message. The practice is a tool is effective transmission of the company’s message, including the services and products it offers. 

Moreover, internet marketing makes use of the internet to allow marketers to conduct useful research, thus helping strengthen the foundation of their success. Demographics, product research, market analysis and audience interests are just some of the most important considerations. 

Lastly, the crux of online marketing is to provide an effective platform for successful advertising, sales and other marketing efforts. 

The Components 

The components of marketing online are simply the techniques and strategies commonly practiced by most, if not all, online marketers. There are varying strategies and each caters to a specific marketing effort. 

On the basic level, the first component is the website. Although it’s possible to manage without one, building a website is still crucial. This is likened to a headquarters from which the services and products are going to be offered. The website is essential in conveying the company’s message and informs its target customers regarding updates, events, etc. 

SEM or search engine marketing is another major component, which involves the most fundamental but vital marketing strategies. From pay-per-click to search engine optimization, there are several marketing strategies that can be used to optimized market funds and efforts. 

Press releases and blog marketing are two other components equally essential and supportive in improving the success of the company’s online venture. The former is effective in garnering buzz and exciting the interests of the target audience, while the latter is successful in providing a tool for effective marketer-customer communication. 

There are plenty more components associated with internet marketing. You shouldn’t neglect studying each if you’re just starting out online. It’s crucial to widen your options and seek the best path and strategies to which you can direct all your marketing efforts. 

Mark Michael Ferrer 
Internet Marketing