“If everything goes well, the China’s Luxury Products Consumer Market will be the main market in the world.” Patriziodi Marco, SEO of Gucci said.

In the “Global luxury market report” released by Bain & Co in the end of 2009, it was reported that the total amount of luxury products consuming in China Home increased by 12%, reached to 9.6 Billion US Dollars. And Chinese people bought the luxury products overseas for about 11.6 billion US dollars.

China, overpasses the USA, becomes the second biggest country of Luxu Items Consuming, with the first one is Japan.

From the 2nd half year of 2008, many world-know brand named products met “Waterloo”, and Gucci seemed to take it earlier. And that is why Gucci is so eager for the blossom in China’s market. They so far own 35 outlets in China, covering 26 cities; and they plan to open another twenty stores in the next 3 years.

However, the big investment into the decoration of the grand stores adds more financial burden to Gucci. And they are now planning to take some stores which are not so costly, to make sure they could make money soon when they are ready to the market.

Patriziodi Marco said that, the Gucci Items now pay more attention to the better grade of matching of different products, and they much focus on the special design and crafts for the mid-and-high prices. Some examples improved this much, they are the classic collection from Gucci, such as New Jackie, Icon Bit Bags, New Bamboo Gucci Bags, and Diamante luggage series. They just enjoy a good market for these products can be afforded by more and more mid-class people.

In the marketing and sales, Gucci emphasizes the luxury tradition and fashion, the unique soul in Gucci brand. They start to show people the brilliant craft process directly; become one of the sponsors for the Equestrians; release the GuccilifestyleApp for I Phone; and set up outlets for Icon Sneakers.

All the Gucci did is to get itself ready to take bigger share of China Luxury Products Consumer Market.