Tag Archives: Consumer

Market Analysis

Gucci Plans to Take the Share of China Luxury Products Consumer Market

“If everything goes well, the China’s Luxury Products Consumer Market will be the main market in the world.” Patriziodi Marco, SEO of Gucci said.

In the “Global luxury market report” released by Bain & Co in the end of 2009, it was reported that the total amount of luxury products consuming in China Home increased by 12%, reached to 9.6 Billion US Dollars. And Chinese people bought the luxury products overseas for about 11.6 billion US dollars.

China, overpasses the USA, becomes the second biggest country of Luxu Items Consuming, with the first one is Japan.

From the 2nd half year of 2008, many world-know brand named products met “Waterloo”, and Gucci seemed to take it earlier. And that is why Gucci is so eager for the blossom in China’s market. They so far own 35 outlets in China, covering 26 cities; and they plan to open another twenty stores in the next 3 years.

However, the big investment into the decoration of the grand stores adds more financial burden to Gucci. And they are now planning to take some stores which are not so costly, to make sure they could make money soon when they are ready to the market.

Patriziodi Marco said that, the Gucci Items now pay more attention to the better grade of matching of different products, and they much focus on the special design and crafts for the mid-and-high prices. Some examples improved this much, they are the classic collection from Gucci, such as New Jackie, Icon Bit Bags, New Bamboo Gucci Bags, and Diamante luggage series. They just enjoy a good market for these products can be afforded by more and more mid-class people.

In the marketing and sales, Gucci emphasizes the luxury tradition and fashion, the unique soul in Gucci brand. They start to show people the brilliant craft process directly; become one of the sponsors for the Equestrians; release the GuccilifestyleApp for I Phone; and set up outlets for Icon Sneakers.

All the Gucci did is to get itself ready to take bigger share of China Luxury Products Consumer Market.

General Business

Consumer List and Business Database Helping B2C And B2B Businesseses

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When putting your marketing campaign into action, there are many things a business owner considers before he starts making sales. One of these things may be if he is targeting the right area of industry, or if he is catering to the right area of consumers. In B2B, targeting the right area of industry is always something to think about since your product may not be received well in other areas. Catering to the right consumers is what you need to consider when you go B2C since you’ll be selling your product to the general public. When considering doing business on both the fields of B2B and B2C, a consumer list and business database are some of the things you may need to aid you in making sales.

A business database is a choice that many other businesses make when it comes to making sales in the area of B2B. A database is filled with lots of B2B leads , usually ranging from hundreds to even millions of leads. With that many contacts, it should be evident that you’ll be making a good amount of profit from a set number of them. After all, not all of them can be turned into sales, but you can expect that a good number of them will become your clients. Well, you can assure yourself that you’ll be making sales because a business database is in itself a storehouse on information for your marketing campaign. All the leads are up-to-date and any relevant information about the companies within are updated on a regular basis. This keeps the leads fresh, and you being informed about the current happenings in the market and about your prospect. Aside from that, these B2B leads are targeted as per your request, and can be made to meet the criteria you provide. These factors already greatly increase the chances for you to make a sale.

As for a consumer list, it may be likened to a business database except that it caters to individuals. When selling your product to the masses, you need to consider what they want and need. Although the “need” and “want” may not be the same, your product and approach must at least fall under one (or if not, both of these specifics), in order to truly catch the public’s eye. People just don’t buy things because they want them, they also consider if they really need it. Having this market knowledge is one of the keys to running your campaign successfully on both B2B and B2C. And just like a business database, this consumer list can also be made as per your request, and cater to your criteria. On both fronts, this allows you to be more effective and efficient in your marketing campaign.

Things like these may not be something that anyone just considers to buy in a short amount of time. An investment like this may weigh heavily on your budget. But if you’re looking for a good buy for your money, then these lists and database are just what you’re looking for. You can assure yourself that your marketing campaign will succeed when you have these two to help you out, especially if you’re planning on doing both B2B and B2C. If you want to get more in return, then you’re going to have to spend a bit more to become successful and rake in more profit. This is the way to go if you want to see more returns and these two are some of the best buys you can ever make to get more income for your business.

Market Analysis

Consumer Mailing Lists Provide a Unique Opportunity to Promote Your Business

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Consumer mailing lists offer companies a unique opportunity to market their products and service to a specifically targeted audience. business mailing lists can provide you with the right contact information to increase your number of clients if your business caters to a variety of customers. After all, this is the primary goal of an advertising campaign.

There are many uses for mailing lists. You can use these to promote a new product or service, increase the number of people who know your company or brand, or to create curiosity about your company. In today’s questionable economy, some businesses are cutting pennies anywhere they can; however, it is now more important than ever before to advertise. Since consumers are spending less than they have been, you want to make sure your company is the one that they choose to buy from.

One way to do this is through the use of consumer mailing lists. You can get your promotional material in front of the customer and let it start working for you. When you are buying such a list, you will need to make sure you are getting the most up-to-date information. It does your company no good to buy a list that is targeted to a specific area, such as city, state, or region that is outdated or incomplete. Be sure you purchase these lists from a company that has a good reputation for providing complete and current lists.

Business mailing lists are a great marketing tool if your company sells products to the millions of different corporations and businesses. You can produce mass mailings of special promotions or letters of introduction that will help you build your customer base.  For many new companies, business mailing lists provide invaluable information about your potential clients. These lists can be tailored to specific niches of businesses. It does no good to promote your printing business to other printing businesses. 

When you begin looking for list brokers that sell this information, there are some specific things to keep in mind. The more a list broker can categorize or break down the consumer mailing lists, the more effective your direct mail marketing program will be.  You can target the best audience for your marketing materials and most brokers will also help you with the software needed to generate the ready to mail materials. Anything that the list broker can do to save you time will inevitably save you money.

In closing, you need business mailing lists that relate to the business products and services your company offers. Consumer mailing lists should target a specific market as well. When you buy mailing lists, make sure the company you use is reputable and will provide the most up to date information available. Your company’s marketing campaign can get a great boost when you use the mail system effectively.  Make the most of this important aspect of advertising with the right consumer and business mailing lists.

Market Analysis

Fourth-generation Auto Infotainment Architectures Put The Consumer in Charge

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According to the automotive market research firm iSuppli Corp., the adoption of fourth-generation design architectures starting this year is shifting the supply and consumption paradigm in the automotive infotainment business, with consumers having a greater influence than ever before on car electronics.

Fourth-generation design represents the first industry wide platform with no limit to the features and functions that can be added by the consumer after the purchase of a vehicle. It is also the first automotive architecture implemented in vehicles that does not have a pre-defined set of features on the production line. Consequently, the role and responsibility of the Original Equipment Manufacturer (OEM) and the consumer has changed dramatically.

“For the first time, automotive manufacturers have admitted that they cannot keep up with the demands of consumer devices,” said Egil Juliussen PhD, Principal Analyst & Fellow (Automotive Research) at iSuppli. “As a result, automotive infotainment has shifted from in-vehicle features to off-board services. Such a move, occurring mostly at the software and operating system level, will open up a number of new frontiers on what can be included in a vehicle with regard to content and wireless-and-receiver choices. This means that not only will consumers have the ability to add functions to vehicles through a variety of measures, but also a vast array of new opportunities will also open up for new and current players across the automotive electronics value chain.”

Leading car electronics suppliers in peril
In the first three generations of automotive infotainment architectures, top-tier car electronics suppliers found it difficult to differentiate themselves given the limited range of features that was available. However, in the fourth-generation architecture, designers in the automotive value chain may be substantially or entirely replaced if they do not meet a number of basic challenges.

Tier 1 suppliers need to meet three key criteria when developing systems for vehicles. First, they must support visual display and feedback to ensure that drivers and passengers have clear access to displayed data. Second, there should be audio input/output flexibility to give drivers and passengers good audible feedback and voice control of their music, phone and navigation systems. Finally, the interface design must ensure that drivers and passengers are provided with intuitive interfaces for the control of all visual and audio input/output systems.

One feature becoming increasingly important in automotive infotainment is voice control. With drivers looking for better command and control of the vast libraries of available music, phone contacts, maps, directions and more, voice is now the most efficient method for reducing driver distraction, and has become a top priority in fourth-generation design.

It’s cheaper
The good news for infotainment manufacturers is that fourth-generation architecture is software based, stimulating a reduction in the cost base for infotainment and savings in design, development, deployment and after-sales support. However with the same measure, it also makes it difficult for vehicle manufacturers to attain differentiation from the competition. With consumers more in control of what they want and how they get it, a battle on the horizon to achieve profitability in infotainment is quite feasible.

Enter the MyFord system
Ford, once again, is pioneering the way in automotive infotainment. The company is set to release its MyFord touch system, which will be built on a reference design — the preferred design philosophy used for manufacturing handsets, Portable Navigation Devices (PNDs) and notebooks.

The MyFord architecture puts Ford in a very strong position, considering that the company has a clear vision on what external, consumer device control signifies. Ford’s philosophy is not to bring the iPod, iPhone or BlackBerry into the vehicle’s system. Instead, it seeks to create a client/server environment in which the client is the car and the server is the external/portable device — an element that could take the form of a mobile handset, media player or tablet PC. This is this same design philosophy that began in the handset space with the launch of Apple’s Apps Store in 2008, and more recently, of Nokia Corp.’s Ovi and Google Corp.’s Android environment.

MyFord also allows the driver or passenger to send commands to any consumer device using voice, steering-wheel controls or the touch screen. These commands include next track, play, pause, search or phone contacts.

With MyFord, Ford once more has become the clear leader in the infotainment space, much like when it first introduced the Sync. iSuppli’s market intelligence believes other automotive manufacturers will scramble to catch up to Ford in order to secure their spot in the infotainment value chain.

To know more about the developments in the fourth generation architecture, read iSuppli’s new topical automotive market research report, entitled – ‘Next Generation Infotainment Design—The Birth of the Open Architecture.

Market Analysis

Why Apple Owns The Consumer Electronics Market

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Apple is one of the leading electronics providers on the market. Apple products give consumers a variety of quality electronics devices that offer a level of uniqueness that no other electronics creator can compete with. Apple created their own operating system that has since allowed them to stand alone on the market. People love products like Apple iPods and macbooks because they give consumers a new and improved sense of modernity and excellence. Apple began as a company that created computers that ran off of their own operating system. Instead of using Microsoft Windows, Macintosh created an entirely unique method that caused society to stir. Since their initial launch, Macintosh has created a vast array of laptop computers and electronics devices such as the iPod, iPhone, wireless keyboards, televisions, computer mice, power adapters, plus much more. With such a massive spectrum of products on the market, it is no wonder why consumers keep going back for more and more Apple products.

Technology never stops increases, changing, and progressing, so it comes as no surprise that Apple remains a step ahead of the electronics market. One of the hottest new products by Apple is the iPhone. The iPhone was the first touch screen cellular phone on the market and it cause a craze among technologically advanced individuals. The iPhone also triggered many people who were not as technologically savvy to take the leap and begin to immerse themselves in the world of electronics. The iPhone has been a constant hit in the electronics realm because Apple is readily making improvements upon an already top-notch product. With lightning fast internet, a market flooded with applications, and touch screen keyboard, the Apple iPhone essentially provides users with the most extensive cellular phone service on the market. There is never a dull moment for people who have the Apple iPhone. With top of the line service, clear call quality, and a plethora of options thanks for the market, the iPhone is one of the most acclaimed creations on Apple’s resume.

Apple iPods and macbooks are other Apple creations that have caused heads to turn. The iPod, in itself, has become one of the most highly demanded electronics devices on the market. By incorporating such innovative and contemporary technology into a portable MP3 device, Apple has taken the world of MP3 players to an entirely new level. Whether you are interested in a tiny device to take with you for your evening jog, or you want the most spacious MP3 device to keep in your car, the Apple iPod has it all. With an enormous variety of iPod models on the market today, there is something out there for everyone. You can essentially customize your device by choosing the color, size, and multimedia options, including storage space. No matter how old or young you are, Apple is guaranteed to make quality products that will have you captivated and coming back for more.

Whether you are looking to purchase a phone, an MP3 player, a desktop computer, a laptop computer, or accessories of some sort, Apple is undeniably the leader in the consumer electronics market. With quality and cost-effective products, Apple never seizes to impress those who have chosen to utilize their products. One of the best ways to get a feel for all the electronics products Apple can provide to you is by going on the internet and doing research. No matter what area of the electronics market you are looking into, Apple will be able to thoroughly satisfy your wants and needs while simultaneously giving you more bang for your buck.